Helping organizations turn complex ideas into clear, effective digital experiences that attract the right people and move them to act. I bring nearly two decades of experience across web design, front-end development, WordPress, and digital strategy, working with teams in nonprofit, advocacy, education, professional services, and mission-driven business. My role is often at the intersection of creative, technical, and stakeholder needs—translating vision into something usable, maintainable, and aligned with real business goals. What sets me apart is how I work. I start by understanding what clients are trying to solve, where things are breaking down, and what success needs to look like for their audience. From there, I build clean systems, thoughtful interfaces, and clear messaging that make teams’ lives easier long after launch. If you value clarity, reliability, and work that respects both users and constraints, we’ll get along well.

Tom Finley

Helping organizations turn complex ideas into clear, effective digital experiences that attract the right people and move them to act. I bring nearly two decades of experience across web design, front-end development, WordPress, and digital strategy, working with teams in nonprofit, advocacy, education, professional services, and mission-driven business. My role is often at the intersection of creative, technical, and stakeholder needs—translating vision into something usable, maintainable, and aligned with real business goals. What sets me apart is how I work. I start by understanding what clients are trying to solve, where things are breaking down, and what success needs to look like for their audience. From there, I build clean systems, thoughtful interfaces, and clear messaging that make teams’ lives easier long after launch. If you value clarity, reliability, and work that respects both users and constraints, we’ll get along well.

Available to hire

Helping organizations turn complex ideas into clear, effective digital experiences that attract the right people and move them to act.

I bring nearly two decades of experience across web design, front-end development, WordPress, and digital strategy, working with teams in nonprofit, advocacy, education, professional services, and mission-driven business. My role is often at the intersection of creative, technical, and stakeholder needs—translating vision into something usable, maintainable, and aligned with real business goals.

What sets me apart is how I work. I start by understanding what clients are trying to solve, where things are breaking down, and what success needs to look like for their audience. From there, I build clean systems, thoughtful interfaces, and clear messaging that make teams’ lives easier long after launch.

If you value clarity, reliability, and work that respects both users and constraints, we’ll get along well.

See more

Experience Level

Expert
Expert
Expert

Work Experience

Web Developer at Berman & Company
January 1, 2024 - January 1, 2025
Building and launching custom WordPress sites using Gutenberg block themes and Advanced Custom Fields (ACF). Maintaining 200+ client sites with updates, security checks, and performance optimizations. Collaborating with creative and client teams to plan and execute web projects.
Web Strategist and Co-Owner at DC Beer Media, LLC
January 1, 2022 - January 1, 2024
Manage and maintain the DC Beer website, support editorial contributors in their creation and distribution of content. Analyze site performance using Google Analytics and implement SEO best practices to optimize content.
Digital Strategist and Multidisciplinary Designer at PRÜF Creative
January 1, 2020 - Present
Custom WordPress design for diverse sectors, overseeing the entire marketing life cycle from lead generation to sales proposals. Ensuring cohesive and visually appealing solutions to increase audience engagement.
Digital Marketing Specialist at ALLIED TELECOM
January 1, 2017 - January 1, 2019
Led the design, development, and maintenance of the company’s WordPress website, optimizing for performance and engagement. Developed digital marketing strategies resulting in increased website traffic.
WordPress Development Specialist at SHENANDOAH UNIVERSITY
January 1, 2014 - January 1, 2017
Designed and maintained Shenandoah’s main WordPress Multisite, ensuring optimal functionality. Collaborated with various departments to create compelling brand stories and user experiences.
Marketing Web Designer at DATACHIEVE DIGITAL
January 1, 2011 - January 1, 2013
Oversaw the design and implementation of WordPress-based sites, integrating analytics and social media for comprehensive solutions.
Freelance Designer at Self-Employed
January 1, 2009 - January 1, 2011
Provided custom WordPress development services for small businesses, managing all aspects from initial consultations to ongoing support.

Education

Bachelor of Science at East Tennessee State University
January 1, 1998 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Travel & Hospitality, Healthcare, Telecommunications