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I'm Prachee Shah, a multidisciplinary communication designer based in Jersey City, NJ, specializing in branding, identity design, and packaging. I bring visual storytelling through illustration, UI design, and digital content creation to craft cohesive brand experiences. Currently pursuing an MFA in Communication Design at Pratt Institute, I have hands-on experience across startups and studios as a designer and video editor, building brand guidelines, packaging systems, and UI/UX elements, with a strong focus on delivering on-brand, print-ready assets and compelling motion content.…I'm Prachee Shah, a multidisciplinary communication designer based in Jersey City, NJ, specializing in branding, identity design, and packaging. I bring visual storytelling through illustration, UI design, and digital content creation to craft cohesive brand experiences. Currently pursuing an MFA in Communication Design at Pratt Institute, I have hands-on experience across startups and studios as a designer and video editor, building brand guidelines, packaging systems, and UI/UX elements, with a strong focus on delivering on-brand, print-ready assets and compelling motion content.

Prachee Shah

Graphic Designer, Brand Designer, Packaging Designer, +2

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I'm Prachee Shah, a multidisciplinary communication designer based in Jersey City, NJ, specializing in branding, identity design, and packaging. I bring visual storytelling through illustration, UI design, and digital content creation to craft cohesive brand experiences. Currently pursuing an MFA in Communication Design at Pratt Institute, I have hands-on experience across startups and studios as a designer and video editor, building brand guidelines, packaging systems, and UI/UX elements, with a strong focus on delivering on-brand, print-ready assets and compelling motion content.…I'm Prachee Shah, a multidisciplinary communication designer based in Jersey City, NJ, specializing in branding, identity design, and packaging. I bring visual storytelling through illustration, UI design, and digital content creation to craft cohesive brand experiences. Currently pursuing an MFA in Communication Design at Pratt Institute, I have hands-on experience across startups and studios as a designer and video editor, building brand guidelines, packaging systems, and UI/UX elements, with a strong focus on delivering on-brand, print-ready assets and compelling motion content.

Available to hire

I’m Prachee Shah, a multidisciplinary communication designer based in Jersey City, NJ, specializing in branding, identity design, and packaging. I bring visual storytelling through illustration, UI design, and digital content creation to craft cohesive brand experiences.

Currently pursuing an MFA in Communication Design at Pratt Institute, I have hands-on experience across startups and studios as a designer and video editor, building brand guidelines, packaging systems, and UI/UX elements, with a strong focus on delivering on-brand, print-ready assets and compelling motion content.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Hindi

Advanced

Gujarati

Fluent

Work Experience

Graphic Designer at Birds of Paradyes

December 31, 2024 - May 31, 2025

Designed end-to-end packaging system for 5+ product SKUs, from concept illustration to print-ready files. Produced a suite of customer-facing creatives across social media, paid ads, and web banners, maintaining visual consistency across brand touchpoints. Developed brand assets that supported launches and reduced design turnaround time by owning the creative pipeline.

Designer & Video Editor at Godiawala Studios

January 1, 2024 - December 1, 2024

Delivered 10+ designs and motion projects across a 4-person studio, covering branding guidelines, packaging systems, UI/UX elements, and social content. Built comprehensive brand guidelines for multiple clients, creating reusable design systems that ensured consistency beyond the studio’s involvement. Produced motion graphics and video edits in Premiere Pro and After Effects, expanding studio offerings and contributing to client retention.

Print & Media Design Intern at JIUJIE Inc

May 1, 2023 - July 1, 2023

Designed customer-facing packaging inserts, like thank-you notes and stickers, shipped with every order, directly shaping the brand's unboxing experience. Created illustration assets for social media that aligned with the founder's brand vision, developed through direct collaboration and strategic conversations. Gained first-hand exposure to brand-building from the ground up in a NYC entrepreneur environment, contributing design output from day one with minimal oversight.

Admissions Representative at Pratt Institute

March 1, 2026 - Present

Guided prospective MFA in Communication Design students through portfolio development, curriculum, and student experience. Represented Pratt in admissions interactions, helping applicants make informed enrollment decisions.

Design Lead & Event Organizer at TEDx Bangalore (School Initiative)

December 31, 2017 - December 30, 2019

Led branding and visual identity for two TEDx events, creating cohesive systems across digital and on-site touch points. Directed design team to produce event assets including promotional graphics, stage visuals, and collateral. Managed event organization team, contributing to planning and execution of large-scale school events.