I’m an ESMOD Paris-trained womenswear designer and the founder of the Singapore fashion label ARAJLL. I enjoy taking a fashion concept from early research and design through sampling, fit feedback, production planning, and launch—then bringing it to life with cohesive campaign direction, lookbook visuals, and digital storytelling.
I also manage the e-commerce and content side of the business, including Shopify preparation, product copy, email marketing, and social media content. I’m comfortable coordinating creative partners across multiple locations, and I bring an entrepreneurial, commercially aware mindset that helps distributed teams move fast with clear visual judgment and cross-cultural communication.
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