Hi, I’m Stefan Nikolić, a performance-driven digital marketing specialist with 10+ years of hands-on experience managing paid media, email, and full-funnel campaigns for 30+ clients across hospitality, fitness, e-commerce, gaming, FMCG, and NGO sectors. I’ve managed Meta Ads budgets up to $10,000 per month and earned Meta recognition for campaign performance, including delivering a $20,000 profit for an Oculus VR gaming client over 8 months through precise audience targeting and scaling. I’ve also led Swiss client branding and digital initiatives (smartbranding.ch and kidjoy.ch): paid social, email marketing, campaign strategy, and conversion optimization. I’ve implemented copywriting, A/B testing, landing page optimization, and email sequences for each client engagement, and I’ve built AI-assisted workflows to accelerate content production, ad copy iteration, and performance reporting.

Stefan Nikolić

Hi, I’m Stefan Nikolić, a performance-driven digital marketing specialist with 10+ years of hands-on experience managing paid media, email, and full-funnel campaigns for 30+ clients across hospitality, fitness, e-commerce, gaming, FMCG, and NGO sectors. I’ve managed Meta Ads budgets up to $10,000 per month and earned Meta recognition for campaign performance, including delivering a $20,000 profit for an Oculus VR gaming client over 8 months through precise audience targeting and scaling. I’ve also led Swiss client branding and digital initiatives (smartbranding.ch and kidjoy.ch): paid social, email marketing, campaign strategy, and conversion optimization. I’ve implemented copywriting, A/B testing, landing page optimization, and email sequences for each client engagement, and I’ve built AI-assisted workflows to accelerate content production, ad copy iteration, and performance reporting.

Available to hire

Hi, I’m Stefan Nikolić, a performance-driven digital marketing specialist with 10+ years of hands-on experience managing paid media, email, and full-funnel campaigns for 30+ clients across hospitality, fitness, e-commerce, gaming, FMCG, and NGO sectors. I’ve managed Meta Ads budgets up to $10,000 per month and earned Meta recognition for campaign performance, including delivering a $20,000 profit for an Oculus VR gaming client over 8 months through precise audience targeting and scaling. I’ve also led Swiss client branding and digital initiatives (smartbranding.ch and kidjoy.ch): paid social, email marketing, campaign strategy, and conversion optimization. I’ve implemented copywriting, A/B testing, landing page optimization, and email sequences for each client engagement, and I’ve built AI-assisted workflows to accelerate content production, ad copy iteration, and performance reporting.

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Language

Serbian
Fluent
English
Fluent
German
Beginner

Work Experience

Freelance Digital Marketing Specialist at Self-employed
January 1, 2016 - Present
Executed full-funnel digital campaigns for 30+ clients across hospitality, fitness, e-commerce, gaming, FMCG, and NGO sectors. Managed Meta Ads budgets up to $10,000/month and earned Meta recognition for outstanding campaign performance. Generated $20,000 profit over 8 months for an Oculus VR gaming client through precise audience targeting and scaling. Delivered paid social, email marketing, campaign strategy, and conversion optimization for Swiss clients smartbranding.ch and kidjoy.ch. Implemented copywriting, A/B testing, landing page optimization, and email sequences for each client engagement. Built AI-assisted workflows to accelerate content production, ad copy iteration, and performance reporting.
Founder & Communications Lead at Dobro Delo NGO
January 1, 2012 - Present
Built and scaled Hum anitarna Kafa — FMCG instant coffee fundraising initiative — selling 20,000+ units through a partner network. Raised CHF 20,000 through structured B2B sponsorship outreach and private donor campaigns. Executed cold email campaigns to 220,000+ Serbian business contacts sourced from the APR public registry. Managed full digital presence: website, social media, email marketing, and campaign landing pages. Awarded Full Transparency Badge — all financial transactions publicly documented and auditable.

Education

3-year programme, no degree at Faculty of Organizational Sciences, University of Belgrade
January 1, 2008 - January 1, 2011

Qualifications

Full Transparency Badge
January 11, 2030 - June 8, 2026

Industry Experience

Gaming, Travel & Hospitality, Professional Services, Media & Entertainment, Non-Profit Organization