Hi, I’m Stefan Nikolić, a performance-driven digital marketing specialist with 10+ years of hands-on experience managing paid media, email, and full-funnel campaigns for 30+ clients across hospitality, fitness, e-commerce, gaming, FMCG, and NGO sectors. I’ve managed Meta Ads budgets up to $10,000 per month and earned Meta recognition for campaign performance, including delivering a $20,000 profit for an Oculus VR gaming client over 8 months through precise audience targeting and scaling. I’ve also led Swiss client branding and digital initiatives (smartbranding.ch and kidjoy.ch): paid social, email marketing, campaign strategy, and conversion optimization. I’ve implemented copywriting, A/B testing, landing page optimization, and email sequences for each client engagement, and I’ve built AI-assisted workflows to accelerate content production, ad copy iteration, and performance reporting.
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