Natalia Pstrągowska

Led Heyo loyalty program; drove user engagement, retention and revenue growth through data-driven initiatives. Executed product and seasonal campaigns for obi.pl online store, mobile app, and loyalty program, increasing customer activation and sales. Led multi-channel CRM campaigns to drive engagement and retention. Took strategic ownership over cross-functional initiatives and led a marketing team. Managed influencer collaborations, PR outreach and social media activations to raise brand awareness and engagement.

Desig ned and optimized CRM campaigns, leveraging data analytics for customer segmentation and personalization. Managed a €100K+ monthly budget for user reactivation and incentives, achieving +15% conversion and +5% retention through A/B testing. Led end-to-end execution of complex projects, including Wolt city launches, new app feature rollouts, and 360° marketing campaigns to drive user adoption and market growth. Took strategic ownership of cross-functional initiatives and led a marketing team. Managed influencer collaborations, PR outreach, and social media activations to boost brand awareness and engagement.