2-paragraph first-person bio, friendly tone…

Natalia Pstrągowska

2-paragraph first-person bio, friendly tone…

Available to hire

2-paragraph first-person bio, friendly tone

Skills

Experience Level

Language

Polish
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Junior Marketing Manager / Marketing Team Lead at Wolt
September 1, 2020 - September 30, 2024
Desig ned and optimized CRM campaigns, leveraging data analytics for customer segmentation and personalization. Managed a €100K+ monthly budget for user reactivation and incentives, achieving +15% conversion and +5% retention through A/B testing. Led end-to-end execution of complex projects, including Wolt city launches, new app feature rollouts, and 360° marketing campaigns to drive user adoption and market growth. Took strategic ownership of cross-functional initiatives and led a marketing team. Managed influencer collaborations, PR outreach, and social media activations to boost brand awareness and engagement.
E-Marketing Specialist (E-commerce, Loyalty Programs) at OBI
December 1, 2024 - May 31, 2025
Led Heyo loyalty program; drove user engagement, retention and revenue growth through data-driven initiatives. Executed product and seasonal campaigns for obi.pl online store, mobile app, and loyalty program, increasing customer activation and sales. Led multi-channel CRM campaigns to drive engagement and retention. Took strategic ownership over cross-functional initiatives and led a marketing team. Managed influencer collaborations, PR outreach and social media activations to raise brand awareness and engagement.

Education

Bachelor’s Degree at SGH Warsaw School of Economics
September 1, 2016 - June 30, 2019
Master’s Degree in Project Management at SGH Warsaw School of Economics
September 1, 2019 - December 31, 2021

Qualifications

CRM & Marketing Automation
January 11, 2030 - April 14, 2026

Industry Experience

Software & Internet, Retail, Professional Services

Skills

Experience Level