Hi, I'm Pedro Tavares, a B2B Digital Marketing and Social Media Specialist with a passion for crafting content strategies that resonate with professional and technical audiences. I bring a strong background in social media planning, content creation, and performance analysis, using data-driven methods to boost brand awareness and engagement. I collaborate closely with commercial, marketing, and product teams to align content with business objectives and translate complex topics into clear, accessible communication. Based in São Paulo, Brazil, I enjoy turning ideas into actionable campaigns across YouTube, Instagram, and streaming platforms, while optimizing reach and impact across culturally diverse audiences.

Pedro Tavares

Hi, I'm Pedro Tavares, a B2B Digital Marketing and Social Media Specialist with a passion for crafting content strategies that resonate with professional and technical audiences. I bring a strong background in social media planning, content creation, and performance analysis, using data-driven methods to boost brand awareness and engagement. I collaborate closely with commercial, marketing, and product teams to align content with business objectives and translate complex topics into clear, accessible communication. Based in São Paulo, Brazil, I enjoy turning ideas into actionable campaigns across YouTube, Instagram, and streaming platforms, while optimizing reach and impact across culturally diverse audiences.

Available to hire

Hi, I’m Pedro Tavares, a B2B Digital Marketing and Social Media Specialist with a passion for crafting content strategies that resonate with professional and technical audiences. I bring a strong background in social media planning, content creation, and performance analysis, using data-driven methods to boost brand awareness and engagement.

I collaborate closely with commercial, marketing, and product teams to align content with business objectives and translate complex topics into clear, accessible communication. Based in São Paulo, Brazil, I enjoy turning ideas into actionable campaigns across YouTube, Instagram, and streaming platforms, while optimizing reach and impact across culturally diverse audiences.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Marketing Analyst at Pinguim Content
May 1, 2021 - Present
Supported social media content strategy and digital marketing initiatives for internationally distributed animated brands across 90+ countries. Collaborated on content planning, calendar organization and audience engagement strategies across digital platforms such as YouTube, Instagram and streaming services. Monitored performance metrics and KPIs to optimize reach, engagement and content effectiveness; worked closely with marketing, content and distribution teams in a multicultural environment.
Digital Media Specialist at Uatt
January 1, 2021 - May 31, 2021
Managed digital media channels and YouTube performance for an internationally distributed children's brand. Supported content planning, performance reporting and coordination with partners, contributing to audience growth and optimization across digital platforms.
Marketing Assistant at Deslize
July 1, 2020 - January 31, 2021
Supported social media management, digital content production and website updates for a fashion brand, assisting in the execution of marketing initiatives and brand communications.
Digital Media Specialist at Uatt?
January 1, 2021 - May 1, 2021
Managed digital media channels and YouTube performance for an internationally distributed children's brand. Supported content planning, performance reporting and coordination with partners, contributing to audience growth and optimization across digital platforms.

Education

Master's Degree in Arts at Federal University of Pelotas
January 1, 2023 - December 31, 2025
Bachelor's Degree in Cinema and Audio Visual at Federal University of Pelotas
January 1, 2016 - December 31, 2019
Master's Degree in Arts at Federal University of Pelotas
January 1, 2023 - January 1, 2025
Bachelor's Degree in Cinema and Audio Visual at Federal University of Pelotas
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services