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I’m a results-driven Social Media Marketing Specialist with experience building and scaling influencer campaigns, content strategy, and data-driven growth across global markets. I’ve led end-to-end collaborations with 2,000+ creators, managing influencer partnerships across the US, UK, Australia, and Canada. I specialize in turning brand stories into high-performing content, combining creative direction with performance analytics to drive measurable results in reach, engagement, and sales. Passionate about identifying trends and working closely with creators to craft authentic content that resonates with diverse audiences.…I’m a results-driven Social Media Marketing Specialist with experience building and scaling influencer campaigns, content strategy, and data-driven growth across global markets. I’ve led end-to-end collaborations with 2,000+ creators, managing influencer partnerships across the US, UK, Australia, and Canada. I specialize in turning brand stories into high-performing content, combining creative direction with performance analytics to drive measurable results in reach, engagement, and sales. Passionate about identifying trends and working closely with creators to craft authentic content that resonates with diverse audiences.

Putra Ilhaq

Social Media Manager, Content Creator, Brand Strategist, +3

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I’m a results-driven Social Media Marketing Specialist with experience building and scaling influencer campaigns, content strategy, and data-driven growth across global markets. I’ve led end-to-end collaborations with 2,000+ creators, managing influencer partnerships across the US, UK, Australia, and Canada. I specialize in turning brand stories into high-performing content, combining creative direction with performance analytics to drive measurable results in reach, engagement, and sales. Passionate about identifying trends and working closely with creators to craft authentic content that resonates with diverse audiences.…I’m a results-driven Social Media Marketing Specialist with experience building and scaling influencer campaigns, content strategy, and data-driven growth across global markets. I’ve led end-to-end collaborations with 2,000+ creators, managing influencer partnerships across the US, UK, Australia, and Canada. I specialize in turning brand stories into high-performing content, combining creative direction with performance analytics to drive measurable results in reach, engagement, and sales. Passionate about identifying trends and working closely with creators to craft authentic content that resonates with diverse audiences.

Available to hire

I’m a results-driven Social Media Marketing Specialist with experience building and scaling influencer campaigns, content strategy, and data-driven growth across global markets. I’ve led end-to-end collaborations with 2,000+ creators, managing influencer partnerships across the US, UK, Australia, and Canada.

I specialize in turning brand stories into high-performing content, combining creative direction with performance analytics to drive measurable results in reach, engagement, and sales. Passionate about identifying trends and working closely with creators to craft authentic content that resonates with diverse audiences.

Skills

Adobe Illustrator

Adobe Photoshop

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Language

English

Advanced

Indonesian

Fluent

German

Beginner

Korean

Beginner

Work Experience

Social Media Marketing Specialist at SkinSeoul

February 1, 2025 - August 1, 2025

Built and executed TikTok influencer marketing campaigns using Upfluence, collaborating with 2,000+ influencers across the USA, Canada, Australia, and the UK; managed end-to-end processes from creator sourcing and outreach to briefing, negotiation, and content delivery, resulting in 1M+ views for hashtag #skinseoul. Led TikTok collaboration strategies by identifying trends, shaping creator-led content directions, and ensuring brand alignment, resulting in optimized reach, engagement, and campaign performance in global markets. Analyzed TikTok performance metrics to evaluate campaigns, extract insights, and continuously refine influencer and content strategies.

Social Media Marketing at SYBECA

February 1, 2023 - February 1, 2025

Spearheaded SYBECA's Instagram marketing initiatives, driving brand engagement and customer retention through innovative content creation and strategic social media activities, culminating in a significant brand presence with 629K+ views for #sybeca. Masterminded TikTok influencer collaborations, from identification and negotiation to content briefing and schedule oversight, amplifying brand visibility and engagement across key demographics. Leveraged analytical tools to monitor, assess, and optimize social media performance, ensuring alignment with overarching marketing strategies and objectives.

KOL Management Specialist at SKINTIFIC

October 1, 2022 - January 1, 2023

Executed SKINTIFIC's KOL Marketing Management for the TikTok unit, orchestrating comprehensive campaign strategies from KOL identification to content execution, achieving over 500 KPIs as measured by contents produced by KOLs, by fostering strong relationships and maintaining brand consistency. Awarded Best Employee of The Month in November 2022, for surpassing campaign target goals, evidenced by exceeding the monthly KPI target by over 500 contents. Collaborated with 229 KOLs to launch digital activations across social media, paid ads, and TikTok Shop, generating over 1132+ contents, leveraging innovative engagement strategies and meticulous project management.

Social Media Marketing at Kathh Beautyy

August 1, 2020 - August 1, 2022

Spearheaded comprehensive social media strategies for KathhBeautyy, achieving 534K+ impressions in June 2022, via innovative content creation and campaign management on platforms like Instagram and TikTok. Analyzed market trends and consumer behavior to develop marketing strategies for KathhBeautyy's Official E-Commerce, resulting in 54.9K+ followers on Shopee and over 70K+ sales for KathhMask products. Orchestrated a TikTok campaign involving 50+ KOLs, leading to 3.8M+ views for #kathhmask and 6.8M+ views for #kathhbeautyy, by leveraging influencer partnerships and targeted content strategies.

KOL Management Specialist at SKINTIFIC Indonesia

October 1, 2022 - January 1, 2023

Executed TikTok KOL Marketing Management for the TikTok unit, orchestrating comprehensive campaign strategies from KOL identification to content execution, achieving over 500 KPIs as measured by content produced by KOLs, by fostering strong relationships and maintaining brand consistency. Awarded Best Employee of The Month in November 2022 for surpassing campaign targets. Collaborated with 229 KOLs to launch digital activations across social media, paid ads, and TikTok Shop, generating 1132+ contents.