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With 7+ years of experience in social media and digital marketing, I’ve led brand growth and engagement across diverse industries, from lifestyle and tech to fintech. My passion lies in turning insights into strategy and content that drive business results. I’ve built digital presence from scratch, led creative teams, and shaped campaigns that resonate with audiences and strengthen brands. Currently pursuing my Master's Degree in Management Business Executive at Prasetiya Mulya University, I’m sharpening my strategic and leadership mindset, applying what I learn directly into practice to create stronger impact in every project.…With 7+ years of experience in social media and digital marketing, I’ve led brand growth and engagement across diverse industries, from lifestyle and tech to fintech. My passion lies in turning insights into strategy and content that drive business results. I’ve built digital presence from scratch, led creative teams, and shaped campaigns that resonate with audiences and strengthen brands. Currently pursuing my Master's Degree in Management Business Executive at Prasetiya Mulya University, I’m sharpening my strategic and leadership mindset, applying what I learn directly into practice to create stronger impact in every project.

Putri Ananda Sista

Social Media Manager, Content Creator, Digital Marketer, +1

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With 7+ years of experience in social media and digital marketing, I’ve led brand growth and engagement across diverse industries, from lifestyle and tech to fintech. My passion lies in turning insights into strategy and content that drive business results. I’ve built digital presence from scratch, led creative teams, and shaped campaigns that resonate with audiences and strengthen brands. Currently pursuing my Master's Degree in Management Business Executive at Prasetiya Mulya University, I’m sharpening my strategic and leadership mindset, applying what I learn directly into practice to create stronger impact in every project.…With 7+ years of experience in social media and digital marketing, I’ve led brand growth and engagement across diverse industries, from lifestyle and tech to fintech. My passion lies in turning insights into strategy and content that drive business results. I’ve built digital presence from scratch, led creative teams, and shaped campaigns that resonate with audiences and strengthen brands. Currently pursuing my Master's Degree in Management Business Executive at Prasetiya Mulya University, I’m sharpening my strategic and leadership mindset, applying what I learn directly into practice to create stronger impact in every project.

Available to hire

With 7+ years of experience in social media and digital marketing, I’ve led brand growth and engagement across diverse industries, from lifestyle and tech to fintech.

My passion lies in turning insights into strategy and content that drive business results. I’ve built digital presence from scratch, led creative teams, and shaped campaigns that resonate with audiences and strengthen brands.

Currently pursuing my Master’s Degree in Management Business Executive at Prasetiya Mulya University, I’m sharpening my strategic and leadership mindset, applying what I learn directly into practice to create stronger impact in every project.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Team Lead at PT Bank Amar Indonesia

October 1, 2024 - October 1, 2025

Led cross-platform content strategy (TikTok, Instagram, Facebook); drove 500K+ video views and 30K+ likes; exceeded engagement KPIs and led high-impact KOL campaigns (approx. 48.33% success rate).

Social Media Manager at PT Bounche Indonesia

March 1, 2023 - August 1, 2024

Managed multi-brand social channels (UOB, Change, Bamed) across Instagram, TikTok, YouTube & Facebook; led strategy and reporting that achieved KPIs and client retention post-pitch.

Social Media Manager at PT Zona Edukasi Nusantara

February 1, 2022 - August 1, 2022

Developed TikTok-first education content integrated with Instagram, Facebook & Twitter; reached 1M+ views, 2% engagement rate, and optimized CPF to ~ IDR 500.

Social Media Manager at The Parentinc

May 1, 2021 - February 1, 2022

Oversee Instagram, TikTok, Facebook & YouTube presence; created viral video content and sustained 3% monthly follower growth with multi-million reach across platforms.

Social Media Specialist at PT Langgarage Indonesia

September 1, 2018 - September 1, 2019

Managed content strategy for Instagram, Facebook & Twitter; grew IG organically by ~100K followers and maintained 1.5% engagement rate through financial lifestyle content.

Social Media Officer at PT Metropolitan Kentjana, TBK

May 1, 2017 - September 1, 2018

Produced content across Instagram, TikTok & website; increased IG followers by ~30K, maintained 1% engagement rate, and supported website growth to 1,000+ monthly page views.