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I'm Preston Van Sanden, a social media strategist and influencer with end-to-end content experience across global brands and internet-native campaigns. I build social programs from concept through publishing, growing new platforms from scratch to millions of views and thousands of followers. I excel at listening to audiences, analyzing data, handling crisis communications, and nurturing communities. I collaborate with product and marketing teams to launch initiatives that resonate and convert.…I'm Preston Van Sanden, a social media strategist and influencer with end-to-end content experience across global brands and internet-native campaigns. I build social programs from concept through publishing, growing new platforms from scratch to millions of views and thousands of followers. I excel at listening to audiences, analyzing data, handling crisis communications, and nurturing communities. I collaborate with product and marketing teams to launch initiatives that resonate and convert.

Preston Van Sanden

Social Media Manager, Content Creator, Community Manager, +1

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I'm Preston Van Sanden, a social media strategist and influencer with end-to-end content experience across global brands and internet-native campaigns. I build social programs from concept through publishing, growing new platforms from scratch to millions of views and thousands of followers. I excel at listening to audiences, analyzing data, handling crisis communications, and nurturing communities. I collaborate with product and marketing teams to launch initiatives that resonate and convert.…I'm Preston Van Sanden, a social media strategist and influencer with end-to-end content experience across global brands and internet-native campaigns. I build social programs from concept through publishing, growing new platforms from scratch to millions of views and thousands of followers. I excel at listening to audiences, analyzing data, handling crisis communications, and nurturing communities. I collaborate with product and marketing teams to launch initiatives that resonate and convert.

Available to hire

I’m Preston Van Sanden, a social media strategist and influencer with end-to-end content experience across global brands and internet-native campaigns. I build social programs from concept through publishing, growing new platforms from scratch to millions of views and thousands of followers.

I excel at listening to audiences, analyzing data, handling crisis communications, and nurturing communities. I collaborate with product and marketing teams to launch initiatives that resonate and convert.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Specialist at Atlassian

June 1, 2022 - December 1, 2025

Executed organic social media strategy across LinkedIn, X (Twitter), Instagram, Facebook, Bluesky, and Threads, leading to year-over-year increases across key metrics. Led social listening and crisis response for Global Communications; developed content to drive awareness of AI/human collaboration initiatives and global events; directed LinkedIn Live campaigns; partnered with product, marketing, and communications teams to align launches with audience insights and platform best practices.

Community & Social Engagement Specialist at The Sage Group (Atlassian)

July 1, 2021 - June 1, 2022

Engaged daily across social platforms, responding to customers, advocates, and detractors to improve brand sentiment; collected and formatted community feedback into actionable insights for product and marketing teams; supported public relations crisis communications during outages; led weekly Q&A sessions in the Atlassian Community; created a UGC Instagram program.

Community Manager at JeffreyM Consulting (Microsoft)

December 1, 2019 - June 1, 2021

Managed social presence for Microsoft-affiliated accounts; identified and reported on emerging trends; moderated communities to maintain brand safety; built engagement and listening strategies for niche audiences on X, Reddit, and Discord; organized social analytics into clear, actionable recommendations for stakeholders.

Social Media Manager & Content Creator at JanuaryAndOn

April 1, 2017 - Present

Built and managed a cross-platform brand across YouTube, TikTok, X, and Reddit; grew audience to 20,000+ followers and 5 million views; developed content strategies tailored to each platform; partnered with brands such as New Belgium Brewing and Razer on sponsored campaigns; managed a 300+ member Discord; end-to-end content creation from concept to publishing and analysis.