Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m a results-driven Senior Graphic Designer with 8+ years of international experience across Ireland and Brazil, translating complex business goals into branding, UI/UX, and integrated marketing campaigns. I’ve led end-to-end creative direction in fast-paced environments, balancing strategy, production quality, and cross-functional collaboration to help teams grow and convert customers. In my recent role with Village Vets, I owned campaign and brand consistency across a nationwide network of clinics, designing multi-channel creative that increased active memberships from 17,014 to 25,800+ and generated €7.7M+ in recurring annual revenue. Before that, I supported industrial and B2B initiatives in Brazil, delivering UI/UX redesigns and customer-enablement content, and also produced high-volume marketing communications for a large law firm—always focused on clear messaging, strong visuals, and measurable outcomes.

Paulo Vinicius

Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m a results-driven Senior Graphic Designer with 8+ years of international experience across Ireland and Brazil, translating complex business goals into branding, UI/UX, and integrated marketing campaigns. I’ve led end-to-end creative direction in fast-paced environments, balancing strategy, production quality, and cross-functional collaboration to help teams grow and convert customers. In my recent role with Village Vets, I owned campaign and brand consistency across a nationwide network of clinics, designing multi-channel creative that increased active memberships from 17,014 to 25,800+ and generated €7.7M+ in recurring annual revenue. Before that, I supported industrial and B2B initiatives in Brazil, delivering UI/UX redesigns and customer-enablement content, and also produced high-volume marketing communications for a large law firm—always focused on clear messaging, strong visuals, and measurable outcomes.

Available to hire

Portfolio: Website not available. Sign in: https://www.twine.net/signup

I’m a results-driven Senior Graphic Designer with 8+ years of international experience across Ireland and Brazil, translating complex business goals into branding, UI/UX, and integrated marketing campaigns. I’ve led end-to-end creative direction in fast-paced environments, balancing strategy, production quality, and cross-functional collaboration to help teams grow and convert customers.

In my recent role with Village Vets, I owned campaign and brand consistency across a nationwide network of clinics, designing multi-channel creative that increased active memberships from 17,014 to 25,800+ and generated €7.7M+ in recurring annual revenue. Before that, I supported industrial and B2B initiatives in Brazil, delivering UI/UX redesigns and customer-enablement content, and also produced high-volume marketing communications for a large law firm—always focused on clear messaging, strong visuals, and measurable outcomes.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Senior Graphic Designer (Sole In-House Designer) at Village Vets
January 1, 2023 - Present
Led end-to-end creative direction, brand consistency, and campaign execution for 35 veterinary clinics and a pet crematorium. Spearheaded integrated multi-channel marketing initiatives across digital (Meta Ads, email, web), print, video, and live events. Drove Pet Health Plan growth, expanding active memberships from 17,014 to over 25,800 and delivering €7.7M+ in recurring annual revenue. Directed seasonal campaign creative (“Bumps & Lumps”), generating €107,612 and exceeding revenue targets by 40%. Guided creative strategy for “Raheny Rocks Week,” securing 157 appointments and 25 new memberships. Developed visual identity packages for major festivals, generating 350+ qualified leads and exceeding attendance targets by 40%.
Senior Graphic Designer at AEHP do Brasil
January 1, 2021 - January 1, 2023
Collaborated with software, electrical, and mechanical engineering teams to deliver creative assets for product marketing and industrial software. Overhauled UI for an industrial liquid filling system, improving production efficiency by 49% and reducing operator onboarding time and errors. Designed B2B digital growth campaigns for industrial weighing equipment to generate qualified commercial leads and expand market share. Redesigned technical documentation and produced video tutorials, reducing technical support inquiries by 78%.
Communications Assistant at Hospital Geral de Itapecerica da Serra
January 1, 2020 - December 31, 2020
Created healthcare awareness collateral, event branding, and internal communication digital campaign assets for a prominent regional public hospital.
Design Analyst at Nelson Williams Advogados
January 1, 2020 - January 1, 2021
Produced high-volume marketing and corporate communications for Latin America’s largest law firm, supporting headquarters and 27 regional branches. Developed high-performing social media assets, motion graphics, video edits, and executive presentations to support brand and business objectives.

Education

Social Communication - Advertising and Publicity at Universidade Nove de Julho
February 3, 2014 - December 1, 2017

Qualifications

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Manufacturing, Computers & Electronics, Government