From day one, art direction and design have been at the heart of my career. Even as a Creative Director, I’ve stayed hands-on with the work I love—the hands-on craft is what fuels my passion and keeps me grounded in reality. I’ve had the privilege of working across a broad spectrum of industries—from everyday consumer goods to education and travel—driving brand evolution, multi-year campaigns, and intricate packaging. At Cambria, I led a major brand evolution from B2B to B2C, and at the University of St. Thomas I helped reverse a five-year enrollment decline, delivering results that exceeded goals. I thrive in collaborative environments, balance strategy with craft, and lead with vision, passion, and purpose.…

Peter Winecke

From day one, art direction and design have been at the heart of my career. Even as a Creative Director, I’ve stayed hands-on with the work I love—the hands-on craft is what fuels my passion and keeps me grounded in reality. I’ve had the privilege of working across a broad spectrum of industries—from everyday consumer goods to education and travel—driving brand evolution, multi-year campaigns, and intricate packaging. At Cambria, I led a major brand evolution from B2B to B2C, and at the University of St. Thomas I helped reverse a five-year enrollment decline, delivering results that exceeded goals. I thrive in collaborative environments, balance strategy with craft, and lead with vision, passion, and purpose.…

Available to hire

From day one, art direction and design have been at the heart of my career. Even as a Creative Director, I’ve stayed hands-on with the work I love—the hands-on craft is what fuels my passion and keeps me grounded in reality.

I’ve had the privilege of working across a broad spectrum of industries—from everyday consumer goods to education and travel—driving brand evolution, multi-year campaigns, and intricate packaging. At Cambria, I led a major brand evolution from B2B to B2C, and at the University of St. Thomas I helped reverse a five-year enrollment decline, delivering results that exceeded goals. I thrive in collaborative environments, balance strategy with craft, and lead with vision, passion, and purpose.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Art Director/ Designer at Self-employed
February 1, 2025 - June 9, 2025
Providing freelance art direction and design services.
AVP of Creative at University of St. Thomas
February 1, 2017 - January 31, 2025
Led new brand direction development from strategic and creative perspectives. Managed projects across traditional and digital media including TV, print, websites, social media, and videos. Oversaw creative strategy, budgets, staff supervision, and vendor relationships. Achievements included increasing university gifts through fundraising materials, driving higher enrollment, sustainability initiatives reducing printed materials, enhancing university marketing quality, and rebuilding the St. Thomas brand to raise its national profile.
Creative Director at Cambria
November 1, 2011 - February 1, 2017
Directed all creative efforts related to Cambria brands and Sun Country Airlines. Built an in-house ad agency growing the team from 3 to 19. Led traditional and non-traditional media projects including TV, radio, print, websites, and social media. Developed marketing plans, internal project management systems, creative brief processes, and in-house photography and 3D studios. Built national ad campaigns driving significant sales increases.
Creative Director at Revo Brand Group
September 1, 2010 - November 1, 2011
Directed creative product and supervised project management, production, interactive, and account management. Managed accounts including Zippo, Thompson Center, Stratos Boats, and Federal Ammunition.
Creative Director/Creative Strategist at Creative Guys
June 1, 2009 - September 1, 2010
Provided creative direction and strategy development.
Associate Creative Director at Campbell Mithun
November 1, 2007 - June 1, 2009
Served as Associate Creative Director handling creative projects.
Associate Creative Director at GBD
February 1, 2000 - November 1, 2007
Oversaw creative direction and project execution.
Associate Creative Director at Carmichael Lynch
September 1, 1991 - February 1, 2000
Provided creative direction and leadership.
AVP of Creative at University of St. Thomas
February 1, 2017 - January 31, 2025
Led new brand direction for the University of St. Thomas, managing both strategic and creative aspects across traditional and digital media including TV, print, websites, social media, and video. Responsibilities included overseeing marketing plans, budgets, schedules, creative briefs, staff leadership, project management, and maintaining external vendor relationships. Achievements include increasing university gifts, reducing printed material usage, boosting summer and undergraduate enrollment, elevating marketing quality, developing DEI communications, rebuilding university branding, and regularly updating brand assets.
Creative Director at Cambria
November 1, 2011 - February 1, 2017
Managed creative efforts for Cambria, Cambria Mortgage and Title, and Sun Country Airlines. Built an in-house ad agency growing the team from 3 to 19 people. Led TV, radio, print, digital, website, video, and social media projects. Developed annual marketing plans, established project management and creative brief processes, and set up in-house photography and 3D studio to reduce vendor costs. Delivered national ad campaigns resulting in sales increases of 26% for Sun Country and 60% for Cambria.
Creative Director at Revo Brand Group
September 1, 2010 - November 1, 2011
Directed creative product and supervised project management, production, interactive, and account management. Managed accounts like Zippo, Thompson Center, Stratos Boats, Real Avid, Robinson Outdoor Products, and Federal Ammunition.
Creative Director/Creative Strategist at Creative Guys
June 1, 2009 - September 1, 2010
Led creative strategy and design efforts.
Associate Creative Director at Campbell Mithun
November 1, 2007 - June 1, 2009
Supported creative direction and campaign development.
Associate Creative Director at GBD
February 1, 2000 - November 1, 2007
Contributed as Associate Creative Director.
Associate Creative Director at Carmichael Lynch
September 1, 1991 - February 1, 2000
Held Associate Creative Director role.
Freelance Art Director/ Designer at Self-employed
February 1, 2025 - June 9, 2024
Engaging in freelance projects as an art director and designer, leveraging extensive creative leadership experience.
AVP of Creative at University of St. Thomas
February 1, 2017 - January 31, 2025
Led strategic and creative efforts to build a new brand direction, overseeing projects across traditional and digital media. Managed marketing plans, campaigns, project execution, budgets, and staff leadership. Achievements include increasing university gifts, boosting enrollments, elevating marketing quality, developing inclusive communication frameworks, and rebuilding the university brand.
Creative Director at Cambria
November 1, 2011 - February 1, 2017
Managed all creative work for Cambria, Cambria Mortgage and Title, and Sun Country Airlines. Built an in-house ad agency, led traditional and non-traditional media projects including TV, radio, print, websites, videos, and social media, and established processes to streamline workloads and creative briefs. Achieved national ad campaigns resulting in significant sales growth.
Creative Director at Revo Brand Group
September 1, 2010 - November 1, 2011
Directed creative output and supervised multiple teams including project management, production, interactive, and account management for clients like Zippo and Federal Ammunition.
Creative Director/Creative Strategist at Creative Guys
June 1, 2009 - September 1, 2010
Directed creative strategy and delivery on projects from June 2009 to September 2010.
Associate Creative Director at Campbell Mithun
November 1, 2007 - June 1, 2009
Led creative efforts and strategy as associate creative director.
Associate Creative Director at GBD
February 1, 2000 - November 1, 2007
Directed creative projects and teams from February 2000 to November 2007.
Associate Creative Director at Carmichael Lynch
September 1, 1991 - February 1, 2000
Provided creative leadership and direction from September 1991 to February 2000.
Freelance Art Director / Designer at Self-employed
February 1, 2025 - November 3, 2025
Provide freelance art direction and design for diverse clients across digital and print; maintain brand consistency, design assets, and deliver high-quality campaigns.
AVP of Creative at University of St. Thomas
January 1, 2025 - January 1, 2025
Led strategic rebranding across cross-platform campaigns; integrated digital and traditional media; oversaw video, web, social, print, TV, direct mail, and radio; managed briefs, budgets, schedules, staff, and vendor relationships; aligned work with institutional brand goals.
Creative Director at Cambria
February 1, 2017 - February 1, 2017
Directed branding and marketing for Cambria, Cambria Mortgage and Title, and Sun Country Airlines; built and scaled in-house creative agency from 3 to 19 team members; developed integrated campaigns across TV, digital, social, radio, and print.
Art Director / Designer (Freelance) at Cambria
February 1, 2017 - February 1, 2017
Freelance art direction and design work supporting Cambria campaigns and brand initiatives; established in-house production capabilities and reduced vendor reliance.
Creative Director at Revo Brand Group
November 1, 2011 - November 1, 2011
Directed creative product across multiple accounts; wrote marketing plans; established project management systems; increased in-house output and efficiency.
Creative Director/Creative Strategist at Creative Guys
September 1, 2010 - September 1, 2010
Led creative development and strategy for diverse clients; oversaw project teams and production.
Associate Creative Director at Campbell Mithun
June 1, 2009 - June 1, 2009
Directed creative work and supervised project management for key accounts.
Associate Creative Director at GBD
November 1, 2007 - November 1, 2007
Directed creative product and managed cross-functional teams for diverse accounts.
Associate Creative Director at Carmichael Lynch
February 1, 2000 - February 1, 2000
Led creative direction across campaigns, collaborating with multi-disciplinary teams.

Education

Bachelor of Fine Arts at Minneapolis College of Art and Design
January 1, 1980 - December 31, 1980
Bachelor of Fine Arts at Minneapolis College of Art and Design
January 1, 1980 - December 31, 1980
Bachelor of Fine Arts at Minneapolis College of Art and Design
January 1, 1980 - December 31, 1980
Bachelor of Fine Arts at Minneapolis College of Art and Design
January 11, 2030 - January 1, 1980

Qualifications

Proficiency in Adobe suites
January 11, 2030 - November 3, 2025

Industry Experience

Education, Consumer Goods, Retail, Financial Services, Healthcare, Media & Entertainment, Travel & Hospitality, Manufacturing, Professional Services, Other

Skills

Experience Level