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I'm François Minery, a Creative Lead & Brand Strategist focused on AI & Digital Innovation, with over 20 years of experience guiding global brand identities for clients like Steelcase and Sportradar. I merge traditional design craftsmanship with cutting-edge Generative AI to accelerate creative workflows, elevate brand value, and drive strategic impact. Based in Switzerland with international experience, I thrive on new challenges in dynamic environments.…I'm François Minery, a Creative Lead & Brand Strategist focused on AI & Digital Innovation, with over 20 years of experience guiding global brand identities for clients like Steelcase and Sportradar. I merge traditional design craftsmanship with cutting-edge Generative AI to accelerate creative workflows, elevate brand value, and drive strategic impact. Based in Switzerland with international experience, I thrive on new challenges in dynamic environments.

François Minery

Art Director, Graphic Designer, Brand Designer, +4

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I'm François Minery, a Creative Lead & Brand Strategist focused on AI & Digital Innovation, with over 20 years of experience guiding global brand identities for clients like Steelcase and Sportradar. I merge traditional design craftsmanship with cutting-edge Generative AI to accelerate creative workflows, elevate brand value, and drive strategic impact. Based in Switzerland with international experience, I thrive on new challenges in dynamic environments.…I'm François Minery, a Creative Lead & Brand Strategist focused on AI & Digital Innovation, with over 20 years of experience guiding global brand identities for clients like Steelcase and Sportradar. I merge traditional design craftsmanship with cutting-edge Generative AI to accelerate creative workflows, elevate brand value, and drive strategic impact. Based in Switzerland with international experience, I thrive on new challenges in dynamic environments.

Available to hire

I’m François Minery, a Creative Lead & Brand Strategist focused on AI & Digital Innovation, with over 20 years of experience guiding global brand identities for clients like Steelcase and Sportradar.

I merge traditional design craftsmanship with cutting-edge Generative AI to accelerate creative workflows, elevate brand value, and drive strategic impact. Based in Switzerland with international experience, I thrive on new challenges in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

German

Beginner

Work Experience

Visual Designer (Freelance) at Self-employed / Freelance

January 1, 2020 - Present

Brand & Identity Design: development of comprehensive visual identities, brand guidelines, and high-end print materials (brochures, POS) for international clients. Digital & UI/UX Innovation: conception of user interfaces, web animations, and social media content leveraging cutting-edge AI tools (Midjourney, Adobe Firefly) to drive efficiency. Creative Direction: strategic consulting and execution of advertising campaigns, technical sportswear design, and high-end photo retouching.

Communications Officer at LÉZARD (Cultural Center)

January 1, 2022 - December 31, 2023

Conception and implementation of the annual visual identity for the cultural program. Design of print media (posters, brochures) and digital campaigns to enhance event visibility.

Senior Visual Designer at Cuore of Switzerland

January 1, 2019 - December 31, 2020

Sportswear Design: design of high-end technical functional apparel (cycling, triathlon, running) for the global market. Digital Content Strategy: creation of interactive web content and animations, along with strategic management of social media presence. Brand Strategy & POS: design of global advertising campaigns and optimization of product presentation at the Point of Sale.

Sr Visual & Brand Designer at SPORTRADAR

January 1, 2017 - December 31, 2018

UI/UX Design: Designing user-friendly interfaces for data-intensive applications and complex web platforms. Brand Evolution: Strategic visual research and development of new identity guidelines to strengthen global branding. Multichannel Marketing: Creation of high-end marketing assets (print & digital) for international campaigns and retail locations.

Sr Web Designer at CYBEX

January 1, 2015 - December 31, 2017

Brand Building: Definition of brand guidelines, logos, and tone of voice for the "GB Online" division. UI/UX Optimization: Development of intuitive, responsive user interfaces to modernize the digital user experience. Cross-functional Collaboration: Creation of mockups and close collaboration with product teams on major strategic projects.

Art Director & Visual Designer (Freelance) at Strasbourg, France & International

January 1, 2012 - December 31, 2015

Corporate & Brand Identity: Design of visual identities and communication assets for SMEs and international agencies. UI/UX Design: Conception and design of responsive websites and digital user interfaces. Event & Concept Design: Creation of immersive event concepts and trendboards, including high-end projects in Dubai.

Senior Graphic Designer at STEELCASE – Strasbourg, France

January 1, 2009 - December 31, 2012

Global Brand Identity: Leading and ensuring visual brand consistency across all global communication channels. High-Volume Art Direction: Annual execution of approximately 20 complex publication projects and artistic direction for photo and video shoots. Global Signage Design: Design and implementation of signage systems for Steelcase offices worldwide, adhering to global standards.

Junior Graphic Designer at UBI (Event Agency) – Paris, France

January 1, 2003 - December 31, 2006

High-End Advertising: Conception and execution of immersive advertising campaigns and scenography for prestige clients. Key Accounts: Visual execution of projects for Nike, Ikea, Sony, Samsung, ING Direct, Diesel, and Levi’s. Creative Concept: Active participation in brainstorming sessions and development of innovative design concepts.