I am an experienced and committed Digital Brand Strategist with over eight years of experience in creating engaging and competitive campaigns across multiple marketing channels. I specialize in developing digital brand strategies optimized for every stage of the conversion funnel and analyzing consumer behavior. I'm passionate about ideating, testing, and applying the latest marketing initiatives to promote brand growth. I enjoy collaborating with teams and creative agencies to implement effective digital marketing strategies that drive business objectives. With a background in digital marketing, CRM management, and social media strategy, I thrive in dynamic environments where I can contribute to building strong brands and increasing customer engagement.

I am an experienced and committed Digital Brand Strategist with over eight years of experience in creating engaging and competitive campaigns across multiple marketing channels. I specialize in developing digital brand strategies optimized for every stage of the conversion funnel and analyzing consumer behavior. I'm passionate about ideating, testing, and applying the latest marketing initiatives to promote brand growth. I enjoy collaborating with teams and creative agencies to implement effective digital marketing strategies that drive business objectives. With a background in digital marketing, CRM management, and social media strategy, I thrive in dynamic environments where I can contribute to building strong brands and increasing customer engagement.

Available to hire

I am an experienced and committed Digital Brand Strategist with over eight years of experience in creating engaging and competitive campaigns across multiple marketing channels. I specialize in developing digital brand strategies optimized for every stage of the conversion funnel and analyzing consumer behavior. I’m passionate about ideating, testing, and applying the latest marketing initiatives to promote brand growth.

I enjoy collaborating with teams and creative agencies to implement effective digital marketing strategies that drive business objectives. With a background in digital marketing, CRM management, and social media strategy, I thrive in dynamic environments where I can contribute to building strong brands and increasing customer engagement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Global Social Media Manager at Wintergreen Sport
January 1, 2025 - June 12, 2025
Develop and implement a global social media strategy to align with the business objectives of global marketing. Oversee and manage social media accounts in USA and UK (Instagram, Facebook, TikTok). Collaborate with creative agencies to implement digital marketing/media strategies to reach key business objectives for the year.
Digital Marketing Executive at Antioxi
February 1, 2024 - May 31, 2024
Develop and execute digital marketing strategies to increase Antioxi's online visibility and engagement. Responsible for managing various digital marketing channels, including email, SMS, push marketing, social media. Handled content creation, social media advertising, analytics, and reporting.
Digital Brand Manager and CRM Manager at Totalsports
January 1, 2022 - December 31, 2023
Developed digital marketing and content strategy across digital channels. Managed social media and paid media strategies, influencer strategy, and digital budget. Developed go-to-market strategies for key product launches and campaigns. Developed CRM strategy to increase customer retention, reduce churn and grow customer database.
Social Media Manager at RT7 Digital / Totalsports
January 1, 2019 - December 31, 2021
Managed social media channels including Facebook, Instagram, Twitter, and YouTube. Developed social media strategies, managed paid advertising, budget management and reporting. Oversaw social media posting during live events. Developed email marketing strategy and go-to-market strategies for key product launches.
Social Media Manager at Stor-Age / Digital First
September 1, 2021 - December 31, 2021
Developed social media strategy for Stor-Age and associated brands. Managed social media pages on Instagram and TikTok. Handled reputation and influencer management.

Education

Bcom Management Sciences at University of Stellenbosch
January 1, 2013 - December 31, 2016

Qualifications

Digital Marketing
January 1, 2016 - December 31, 2016

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Other