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I'm Queenie Yow Min Zia, an e-commerce and digital marketing professional with over 5 years of experience driving growth across Shopee, Lazada, Shopify, and social platforms. I specialize in multi-platform operations, content creation, and data-driven campaigns that boost sales and brand visibility. I love collaborating with cross-functional teams, turning insights into action, and building brands from concept to launch. When I'm not optimizing campaigns or streamlining fulfilment, I enjoy exploring new design trends and creating compelling visuals to engage customers.…I'm Queenie Yow Min Zia, an e-commerce and digital marketing professional with over 5 years of experience driving growth across Shopee, Lazada, Shopify, and social platforms. I specialize in multi-platform operations, content creation, and data-driven campaigns that boost sales and brand visibility. I love collaborating with cross-functional teams, turning insights into action, and building brands from concept to launch. When I'm not optimizing campaigns or streamlining fulfilment, I enjoy exploring new design trends and creating compelling visuals to engage customers.

QUEENIE YOW MIN ZIA

Content Creator, Content Producer, Social Media Manager, +4

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I'm Queenie Yow Min Zia, an e-commerce and digital marketing professional with over 5 years of experience driving growth across Shopee, Lazada, Shopify, and social platforms. I specialize in multi-platform operations, content creation, and data-driven campaigns that boost sales and brand visibility. I love collaborating with cross-functional teams, turning insights into action, and building brands from concept to launch. When I'm not optimizing campaigns or streamlining fulfilment, I enjoy exploring new design trends and creating compelling visuals to engage customers.…I'm Queenie Yow Min Zia, an e-commerce and digital marketing professional with over 5 years of experience driving growth across Shopee, Lazada, Shopify, and social platforms. I specialize in multi-platform operations, content creation, and data-driven campaigns that boost sales and brand visibility. I love collaborating with cross-functional teams, turning insights into action, and building brands from concept to launch. When I'm not optimizing campaigns or streamlining fulfilment, I enjoy exploring new design trends and creating compelling visuals to engage customers.

Available to hire

I’m Queenie Yow Min Zia, an e-commerce and digital marketing professional with over 5 years of experience driving growth across Shopee, Lazada, Shopify, and social platforms. I specialize in multi-platform operations, content creation, and data-driven campaigns that boost sales and brand visibility.

I love collaborating with cross-functional teams, turning insights into action, and building brands from concept to launch. When I’m not optimizing campaigns or streamlining fulfilment, I enjoy exploring new design trends and creating compelling visuals to engage customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Malay

Advanced

Work Experience

e-Commerce Executive at Redina Trading Pte Ltd

April 30, 2025 - September 30, 2025

Produced and edited multimedia content (graphics, photos, videos) for digital platforms, aligning messaging with brand objectives and seasonal campaigns. Oversaw daily e-commerce operations across multiple platforms (Shopee, Lazada, Facebook, Instagram, and Shopify). Drove successful marketing campaigns through paid advertisements and social media promotions, as well as offline initiatives. Executed multiple campaign launches across Shopee and Lazada with >15% monthly sales growth. Collaborated with the merchandising team to maintain product listings and upload creative assets. Consolidated and analysed sales performance data from all platforms for monthly and ad hoc reporting. Coordinated and ensured smooth execution of platform promotional activities and campaigns. Worked cross-functionally with other departments to ensure timely and efficient processing of daily orders. Managed customer inquiries across phone, social media, email, and online platforms, ensuring prompt and profession

e-Commerce Executive at Redina Trading Pte Ltd

April 1, 2025 - September 30, 2025

Produced and edited multimedia content for digital platforms, aligning messaging with brand objectives and seasonal campaigns. Oversaw daily e-commerce operations and administrative tasks across Shopee, Lazada, Facebook, Instagram, and Shopify. Drove successful marketing campaigns through paid advertisements and social promotions, and executed multiple campaign launches across Shopee and Lazada with >15% monthly sales growth. Collaborated with the merchandising team to maintain product listings and creative assets. Consolidated and analyzed sales performance data for monthly and ad hoc reporting. Coordinated platform promotional activities and cross-functional initiatives, and managed customer inquiries to ensure high satisfaction and timely issue resolution.

E-Commerce Business Owner/ Manager at Blessom Designs & Supplies

May 31, 2023 - September 30, 2025

Built and managed an e-commerce business with over 20,000 Instagram followers. Managed day-to-day office administration and operations of the company’s e-commerce platforms (Instagram, Shopee, Lazada, and Facebook). Drove successful marketing campaigns through online advertisements, social media, as well as offline initiatives. Handled product listings, campaigns, order processing, and fulfilment. Planned, scheduled and monitored social media posts across channels. Collaborated with logistics and fulfilment teams to ensure timely delivery. Handled customer inquiries daily via phone, DMs, and social media, providing timely and helpful responses. Created monthly reports for sales, returns and ad performance. Sourced quality suppliers and products to satisfy customers’ needs.

E-Commerce Business Owner/ Manager at Blessom Designs & Supplies

May 1, 2023 - September 30, 2025

Built and managed an e-commerce business with over 20,000 Instagram followers. Managed day-to-day administration and operations across Instagram, Shopee, Lazada, and Facebook. Drove successful marketing campaigns online and offline, handled product listings, campaigns, order processing, and fulfilment. Planned, scheduled, and monitored social media posts; collaborated with logistics to ensure timely delivery. Handled customer inquiries daily and produced monthly reports for sales, returns, and ad performance. Sourced quality suppliers and products to satisfy customers’ needs.

HR - Compensation & Benefits Executive at Silterra Malaysia Sdn. Bhd.

May 31, 2019 - September 30, 2025

Maintained employee data and payroll records using PeopleSoft. Supported payroll processing – allowances, deductions, claims, Zakat, etc. Administered employee leave system and e-filing. Prepared salary proposals for new hires. Administered company HR policies, employee movements, and onboarding processes. Generated HR weekly reports for top management, including Headcount and Termination reports. Delivered HR orientation sessions for new hires. Assisted in performance appraisal and annual review processes.

HR - Compensation & Benefits Executive at Silterra Malaysia Sdn. Bhd.

May 1, 2019 - September 30, 2025

Maintained employee data and payroll records; supported payroll processing including allowances, deductions, and claims. Administered leave and e-filing systems. Prepared salary proposals for new hires and managed onboarding processes. Administered HR policies and employee movements, and delivered HR orientation sessions. Generated weekly HR reports, including headcount and terminations, for top management, and assisted in performance appraisal processes.