I'm a global B2B marketing professional with a proven track record in demand generation, growth marketing, and content-led GTM strategies across SaaS and enterprise ecosystems.
I’m a global B2B marketing professional with a proven track record in demand generation, growth marketing, and content-led GTM strategies across SaaS and enterprise ecosystems. I’ve built and scaled multi-channel audience programs that reached 15M+ individuals worldwide, partnering with organizations like the United Nations, Doctors Without Borders, and the University of East London to drive inbound demand and enterprise engagement.
I specialize in ICP-led content frameworks, editorial calendars, community engagement, and lifecycle campaigns that convert into qualified opportunities. By aligning founders and consultants on LinkedIn and Instagram presence, I’ve helped clients grow their follower bases by 60%+ and generate direct pipeline in under 90 days.
This portfolio comprises of all my work from 2019 to present which includes copywriting and social media content creation for various brands including Titan, Disney Plus Hotstar, Zomato Feeding India and more. socialmedia #socialmediamanager #copywriter #graphicdesigner #portfolio
Axelerant, a B2B agency, was all set to mark their presence, in a premium event called DrupalCon Portland 2024. This project required me to strategize and execute a social media plan to create awareness about their presence and get more people to turn up at their sessions. socialmedia #socialmediamanager #copywriter #graphicdesigner #b2b #b2bmarketing #eventmarketing
Axelerant, a B2B agency, was all set for Acquia Engage London 2024, a flagship event by Acquia. My job as their social media manager was to generate awareness amongst the target industries and peers about our presence at the event as sponsors, and get relevant people to see and engage with our posts via paid and organic media. B2BMarketing #SocialMediaManager #Copywriter #SocialMedia #Marketing #EventMarketing
Objective: To ensure subtle communication amidst the second wave of the pandemic and share some interesting numbers and facts about weddings and the season. copywriting #socialmediamanager #graphicdesigner
Brief: To Rockwell Razors as a gender-neutral brand and target the female audience with the launch of the Rockwell Rose Gold 6C and 6S. The main focus/metric here is going to be conversions. SocialMediaManager #Copywriter #Resume #GraphicDesigner #ProductLaunch
This media outlet client of mine went bonkers when I made them trend on Twitter (now X ). Well, a month later, I did it again. Luck? Nope. Smart work? Yep! Twitter #SocialMedia #Copywriting #SocialMediaManager #Copywriter
So, my client, SK POP, a leading U.S pop culture media outlet got a DM from Kim Kardashian herself because I was quick enough to grab a screenshot of a post she wasn't supposed to publish at that time. What next? Boom! She slid into our DMs and requested us to remove the post, to which we agreed. Now that's some agility right there! socialmedia #copywriting #marketing #socialmediamanager
For a B2B client, I got 45K traffic to their website organically in a span of 30 days. The power of LinkedIn is insane, only if an expert has got your back. 😉 linkedin #b2bmarketing #socialmedia #marketing
Providing freelance B2B SaaS marketing strategy and demand-generation services to 3+ SaaS agencies, focusing on ICP-led growth, go-to-market planning, and content-to-pipeline mapping. Built and scaled multi-channel audience programs, increasing inbound reach and qualifying pipeline. Collaborate on LinkedIn organic growth and content calendars to support client expansion and enterprise engagement.
Freelance role handling social media, influencer marketing and community management for multiple clients; built LinkedIn presence and client playbooks.
Led social media marketing, branding and campaigns for the company; delivered improvements in engagement and reach.
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