I’m a results-driven B2B SaaS marketing professional with a track record in demand generation, growth marketing, and content-led GTM execution across SaaS and enterprise ecosystems. I’ve built and scaled multi-channel audience programs that reach millions of people globally and have partnered with organizations including the United Nations, Doctors Without Borders, and universities to drive inbound demand and enterprise engagement. I specialize in thought leadership content, webinars, community engagement, and lifecycle campaigns to sustain pipeline and influence buying decisions. I leverage ICP-led content frameworks, editorial calendars, and partner-led programs to grow followers, engagements, and qualified opportunities, while aligning marketing with sales to accelerate revenue growth.…

Rohan Sarkar

I’m a results-driven B2B SaaS marketing professional with a track record in demand generation, growth marketing, and content-led GTM execution across SaaS and enterprise ecosystems. I’ve built and scaled multi-channel audience programs that reach millions of people globally and have partnered with organizations including the United Nations, Doctors Without Borders, and universities to drive inbound demand and enterprise engagement. I specialize in thought leadership content, webinars, community engagement, and lifecycle campaigns to sustain pipeline and influence buying decisions. I leverage ICP-led content frameworks, editorial calendars, and partner-led programs to grow followers, engagements, and qualified opportunities, while aligning marketing with sales to accelerate revenue growth.…

Available to hire

I’m a results-driven B2B SaaS marketing professional with a track record in demand generation, growth marketing, and content-led GTM execution across SaaS and enterprise ecosystems. I’ve built and scaled multi-channel audience programs that reach millions of people globally and have partnered with organizations including the United Nations, Doctors Without Borders, and universities to drive inbound demand and enterprise engagement.

I specialize in thought leadership content, webinars, community engagement, and lifecycle campaigns to sustain pipeline and influence buying decisions. I leverage ICP-led content frameworks, editorial calendars, and partner-led programs to grow followers, engagements, and qualified opportunities, while aligning marketing with sales to accelerate revenue growth.

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Language

English
Fluent
Bengali
Fluent
Hindi
Fluent
Oriya
Fluent

Work Experience

Social Media Manager at Fitcy Health
June 1, 2023 - September 8, 2025
Built the social media and branding foundation of the company.
Senior Marketing Coordinator - Social Media at Axeler
July 1, 2024 - September 8, 2025
Led social media marketing, branding and campaigns for the company; delivered improvements in engagement and reach.
Social Media and Content Manager at VSGraphics
January 1, 2022 - September 8, 2025
Led the social media and content management; led entertainment social media initiatives; engaged celebrities; grew audience.
Social Media Consultant at Sportskeeda
January 1, 2023 - September 8, 2025
Led social media strategy and influencer marketing initiatives; enhanced engagement and reach.
Social Media Manager at Freelance / Self-Employed
August 1, 2024 - Present
Freelance role handling social media, influencer marketing and community management for multiple clients; built LinkedIn presence and client playbooks.
B2B Marketing Consultant at Independent
January 1, 2025 - Present
Providing freelance B2B SaaS marketing strategy and demand-generation services to 3+ SaaS agencies, focusing on ICP-led growth, go-to-market planning, and content-to-pipeline mapping. Built and scaled multi-channel audience programs, increasing inbound reach and qualifying pipeline. Collaborate on LinkedIn organic growth and content calendars to support client expansion and enterprise engagement.
Senior B2B Marketer - ABM & Demand Generation at Axelerant
August 1, 2023 - August 31, 2024
Led ABM and demand-generation programs for enterprise segments. Produced enterprise case studies for the UN, Doctors Without Borders, and UEL; created 3 original B2B thought leadership shows; managed partner-led events and paid/LinkedIn campaigns; executed LinkedIn ABM reaching named accounts and expanding executive thought leadership to feed pre-sales pipeline. Collaborated with service directors to drive engagement and strengthen funnel velocity.
Social Media & Growth Manager at Sportskeeda (SK Panda Entertainment)
January 1, 2022 - March 31, 2023
Led the 0-to-1 launch of SK Pop, a new pop culture vertical; scaled Facebook followers from 17K to 89K and Instagram from 0 to 80K in 14 months, achieving 5M+ organic impressions per month. Negotiated and managed 10+ content distribution partnerships, building the commercial foundation of the new business unit. Defined content strategy, audience segmentation, and publishing cadence that drove 18–22% month-on-month audience growth.
Co-Founder & Business Head at The Untold Tales
July 1, 2017 - October 31, 2021
Co-built India’s fastest-growing content platform of 2020 from 0 to 250K followers organically with 10M+ weekly reach; bootstrapped with zero paid acquisition. Owned the full B2B sales cycle: prospecting, pitching, and closing deals with Tinder, Tata, and 15+ other corporate clients across consumer, FMCG, and tech. Grew revenue 3x YoY between 2019 and 2021 through diversified brand integration, sponsored content, and IP licensing, scaling the team to 8.

Education

Bachelor of Business Administration at Utkal University
March 1, 2020 - August 1, 2023
Bachelor of Business Administration at Utkal University
January 1, 2020 - January 1, 2023
Bachelor of Business Administration at Utkal University, Bhubaneswar
January 11, 2030 - March 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Education, Gaming, Non-Profit Organization, Professional Services, Software & Internet
    paper My Portfolio 🌟
    This portfolio comprises of all my work from 2019 to present which includes copywriting and social media content creation for various brands including Titan, Disney Plus Hotstar, Zomato Feeding India and more. socialmedia socialmediamanager copywriter graphicdesigner portfolio…
    paper Event Campaign for a B2B Brand
    Axelerant, a B2B agency, was all set to mark their presence, in a premium event called DrupalCon Portland 2024. This project required me to strategize and execute a social media plan to create awareness about their presence and get more people to turn up at their sessions. socialmedia socialmediamanager copywriter graphicdesigner b2b b2bmarketing eventmarketing…
    paper Flagship Event at London: A Campaign for a B2B Agency
    Axelerant, a B2B agency, was all set for Acquia Engage London 2024, a flagship event by Acquia. My job as their social media manager was to generate awareness amongst the target industries and peers about our presence at the event as sponsors, and get relevant people to see and engage with our posts via paid and organic media. B2BMarketing SocialMediaManager Copywriter SocialMedia Marketing EventMarketing…
    paper Wedding Season Campaign for a Premium Watch Store
    Objective: To ensure subtle communication amidst the second wave of the pandemic and share some interesting numbers and facts about weddings and the season. copywriting socialmediamanager graphicdesigner…
    paper Product Launch Campaign for an International Razor Brand
    Brief: To Rockwell Razors as a gender-neutral brand and target the female audience with the launch of the Rockwell Rose Gold 6C and 6S. The main focus/metric here is going to be conversions. SocialMediaManager Copywriter Resume GraphicDesigner ProductLaunch…
    uniE621 Twitter Trend for U.S Client 📈
    This media outlet client of mine went bonkers when I made them trend on Twitter (now X ). Well, a month later, I did it again. Luck? Nope. Smart work? Yep! Twitter SocialMedia Copywriting SocialMediaManager Copywriter…
    uniE621 When Kim K. DMed My Client! ✨
    So, my client, SK POP, a leading U.S pop culture media outlet got a DM from Kim Kardashian herself because I was quick enough to grab a screenshot of a post she wasn't supposed to publish at that time. What next? Boom! She slid into our DMs and requested us to remove the post, to which we agreed. Now that's some agility right there! socialmedia copywriting marketing socialmediamanager…
    paper 45K Organic Traffic from LinkedIn Company Page 🚀
    For a B2B client, I got 45K traffic to their website organically in a span of 30 days. The power of LinkedIn is insane, only if an expert has got your back. 😉 linkedin b2bmarketing socialmedia marketing…