Rabee SabhaP

Available to hire

Hi, I’m Rabee SabhaP, a strategic marketing professional with over 10 years of experience across Jordan, Saudi Arabia, and the UAE in fintech, e-commerce, retail, and wholesale.

About

Hi, I’m Rabee SabhaP, a strategic marketing professional with over 10 years of experience across Jordan, Saudi Arabia, and the UAE in fintech, e-commerce, retail, and wholesale. I blend deep industry knowledge with hands-on expertise in guiding and executing digital marketing campaigns, data analytics, UX/UI improvements, churn and conversion optimization, and content strategy to elevate brands and drive measurable results. I thrive on crafting high-impact communications and maintaining consistent messaging across teams and clients in multiple cities and time zones.

I’m known for turning insights into action, optimizing ROAS, reducing CAC, and improving customer journeys. I enjoy collaborating across functions to align marketing with product, sales, and customer experience, ensuring a cohesive brand narrative and robust growth across markets.

  • 13 years' experience
  • Joined September 2025

Industry experience

  • Financial Services
  • Software & Internet
  • Retail
  • Wholesale & Distribution
  • Professional Services
  • Media & Entertainment

Work experience· 21 roles

Digital Marketing Manager · ABYATAug 2023 – Present · 3 yrs 4 mos

Manage budgets ranging from $10M/year. Oversee digital marketing channels across Meta, Google, Snapchat and TikTok. Increased ROAS by 120% through cross-channel optimization. Closed 60% of the YTD online sales targets in 2 months. Improved brand awareness by 30%+ in KSA & Kuwait. Launched high-performing retargeting campaigns using custom and lookalike audiences to boost conversions.

Digital Marketing Manager · ABYATAug 2023 – Present · 3 yrs 4 mos

Manage digital marketing budgets of $10M+ annually across Meta, Google, Snapchat and TikTok; achieved 120% ROAS improvements; closed 60% of YTD online sales targets in 2 months; improved brand awareness by 30%+ in KSA & Kuwait; launched high-performing retargeting campaigns to boost conversions.

Digital Marketing Manager · ABYATAug 2023 – Present · 3 yrs 4 mos

Manage budgets ranging from $10M a year. Oversee digital marketing channels across Meta, Google, SnapChat and TikTok. Increased ROAS by 120% through cross-channel optimization and launched effective retargeting campaigns using custom and lookalike audiences, improving conversion rates. Contributed to a 30%+ lift in brand awareness in KSA & Kuwait.

Country Marketing Manager · ZOODJul 2023 – Sep 2025 · 2 yrs 3 mos
Country Marketing Manager · ZOODJul 2023 – Sep 2025 · 2 yrs 3 mos
Country Marketing Manager · ZOODJul 2023 – Sep 2025 · 2 yrs 3 mos
Digital Sales Operations · OSNApr 2022 – Sep 2025 · 3 yrs 6 mos
Digital Sales Operations · OSNApr 2022 – Sep 2025 · 3 yrs 6 mos

Education· 6

Bachelor's in Marketing · Al Isra University2005 – 2009
mini-MBA in Practice · International Accreditors for Continuing Education & Training (IACET)2021 – 2025
Bachelor’s in Marketing · Al Isra University2005 – 2009
Mini-MBA in Practice · International Accreditors for Continuing Education & Training (IACET)2021 – 2025

Certifications and awards

Mini-MBA in Practice2021 – 2025
Certified Google Analytics2030 – 2025
Google Analytics Certification2030 – 2025
Google Analytics Certification2030 – 2025

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