Available to hire
Hi, I’m Rabee SabhaP, a strategic marketing professional with over 10 years of experience across Jordan, Saudi Arabia, and the UAE in fintech, e-commerce, retail, and wholesale. I blend deep industry knowledge with hands-on expertise in guiding and executing digital marketing campaigns, data analytics, UX/UI improvements, churn and conversion optimization, and content strategy to elevate brands and drive measurable results. I thrive on crafting high-impact communications and maintaining consistent messaging across teams and clients in multiple cities and time zones.
I’m known for turning insights into action, optimizing ROAS, reducing CAC, and improving customer journeys. I enjoy collaborating across functions to align marketing with product, sales, and customer experience, ensuring a cohesive brand narrative and robust growth across markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Digital Marketing Manager at ABYAT
August 1, 2023 - PresentManage budgets ranging from $10M a year. Oversee digital marketing channels across Meta, Google, SnapChat and TikTok. Increased ROAS by 120% through cross-channel optimization and launched effective retargeting campaigns using custom and lookalike audiences, improving conversion rates. Contributed to a 30%+ lift in brand awareness in KSA & Kuwait.
Country Marketing Manager at ZOOD
July 1, 2023 - September 10, 2025Managed digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media. Improved ads ROI by 30% through optimization of materials and app layouts; reduced CAC by 20% and churn by 40%.
Digital Sales Operations at OSN
April 1, 2022 - September 10, 2025Spearheaded a new product launch to increase online revenues by 20%. Achieved online sales targets by improving the entire customer journey. Owned end-to-end sales tracking and reduced cancelled orders by 50%.
Sales & Marketing Manager at ghaseelcom
May 1, 2021 - September 10, 2025Managed and improved app downloads, traffic, orders, and UX UI. Increased revenue by 35%. Planned and tracked a $200K annual marketing budget for digital campaigns, social media, and branding. Built a recurring revenue stream of $250K/year via monthly subscriptions; led B2B sales and sealed multiple hotel franchise deals.
Marketing Manager at Sub-Zero Group
December 1, 2017 - September 10, 2025Launched 3 branches in Riyadh, Jeddah and Khubar; expanded customer base by 40%.
Senior Marketing Officer, Braun & Kenwood at Interbrands - Fattal Holding
August 1, 2013 - September 10, 2025Increased market share by 20% through improved product merchandising, online presence, and in-store promos.
Senior Marketing Officer at SmartBuy
January 1, 2013 - September 10, 2025Created and managed social media channels and the company e-commerce website.
Digital Marketing Manager at ABYAT
August 1, 2023 - PresentManage digital marketing budgets of $10M+ annually across Meta, Google, Snapchat and TikTok; achieved 120% ROAS improvements; closed 60% of YTD online sales targets in 2 months; improved brand awareness by 30%+ in KSA & Kuwait; launched high-performing retargeting campaigns to boost conversions.
Country Marketing Manager at ZOOD
July 1, 2023 - September 10, 2025Managed budgets around $300K/year; oversaw PPC, SEO, Display, affiliates, email marketing and social media; improved ads ROI by 30%; reduced CAC by 20% and churn by 40%.
Digital Sales Operations at OSN
April 1, 2022 - September 10, 2025Led a product launch to increase online revenue by 20%; improved end-to-end customer journey; owned end-to-end sales tracking and reduced cancelled orders by 50%.
Sales & Marketing Manager at ghaseelcom
May 1, 2021 - September 10, 2025Improved app downloads, traffic, orders and UX UI; increased revenue by 35%; planned and tracked a $200K/year marketing budget for digital campaigns, social media and branding; built $250K/year stable revenue via monthly subscriptions; managed B2B sales including six franchise deals and hotel partnerships.
Marketing Manager at Sub-Zero Group
December 1, 2017 - September 10, 2025Launched 3 branches in Riyadh, Jeddah and Khobar; increased customer base by 40%.
Senior Marketing Officer, Braun & Kenwood at Interbrands - Fattal Holding
August 1, 2013 - September 10, 2025Increased market share by 20% by improving product merchandising, online presence and in-store promos.
Senior Marketing Officer at SmartBuy
January 1, 2013 - September 10, 2025Created and managed social media channels and the company e-commerce website.
Digital Marketing Manager at ABYAT
August 1, 2023 - PresentManage budgets ranging from $10M/year. Oversee digital marketing channels across Meta, Google, Snapchat and TikTok. Increased ROAS by 120% through cross-channel optimization. Closed 60% of the YTD online sales targets in 2 months. Improved brand awareness by 30%+ in KSA & Kuwait. Launched high-performing retargeting campaigns using custom and lookalike audiences to boost conversions.
Country Marketing Manager at ZOOD
July 1, 2023 - September 10, 2025Managed budgets around $300K/year. Directed PPC, SEO, Display, affiliates, email marketing and social media. Increased ads ROI by 30% by optimizing ads, materials, and app layouts. Reduced customer acquisition cost by 20% and churn rate by 40%.
Digital Sales Operations at OSN
April 1, 2022 - September 10, 2025Spearheaded a new product launch to increase online revenues by 20%. Achieved online sales targets by improving the entire customer journey. Owned end-to-end sales tracking, decreasing cancelled orders by 50%.
Sales & Marketing Manager at ghaseelcom
May 1, 2021 - September 10, 2025Managed app downloads, traffic, orders, and UX/UI improvements. Increased revenue by 35%. Planned and tracked a $200K annual marketing budget for digital campaigns, social media, and branding. Built a stable recurring revenue of $250K/year through monthly DTD subscriptions. Managed B2B sales, sealed 6 franchise deals and partnerships with 10 four-star hotels and 2 five-star hotels.
Marketing Manager at Sub-Zero Group
December 1, 2017 - September 10, 2025Launched 3 branches in Riyadh, Jeddah and Khubar, increasing our customer base by 40%.
Senior Marketing Officer, Braun & Kenwood at Interbrands - Fattal Holding
August 1, 2013 - September 10, 2025Increased market share by 20% by improving product merchandising, online presence, and in-store promotions.
Senior Marketing Officer at SmartBuy
January 1, 2013 - September 10, 2025Created and managed the social media channels and the company ecommerce website.
Education
Bachelor's in Marketing at Al Isra University
January 1, 2005 - January 1, 2009mini-MBA in Practice at International Accreditors for Continuing Education & Training (IACET)
January 1, 2021 - September 10, 2025Bachelor’s in Marketing at Al Isra University
January 1, 2005 - January 1, 2009Mini-MBA in Practice at International Accreditors for Continuing Education & Training (IACET)
January 1, 2021 - September 10, 2025Bachelor’s in Marketing at Al Isra University – Amman, Jordan
January 1, 2005 - January 1, 2009mini-MBA in Practice at International Accreditors for Continuing Education & Training (IACET)
January 1, 2021 - December 31, 2021Qualifications
Mini-MBA in Practice
January 1, 2021 - September 10, 2025Certified Google Analytics
January 11, 2030 - September 10, 2025Google Analytics Certification
January 11, 2030 - September 10, 2025Google Analytics Certification
January 11, 2030 - September 10, 2025Industry Experience
Financial Services, Software & Internet, Retail, Wholesale & Distribution, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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