Social Media Specialist, Dubai at Techwaresoft LLC, United Arab Emirates (Remote)

Manage end-to-end social media presence for UAE-based clients including strategy, content, and community engagement. Develop and implement platform-specific campaign strategies aligned with client business goals. Create and schedule engaging content across Facebook, Instagram, LinkedIn, X, and TikTok. Monitor social media analytics to track performance, optimize content, and report key insights. Collaborate with internal teams to align creatives, messaging, and campaign goals. Handle audience engagement through timely responses and interaction management. Use tools like Meta Business Suite, Canva, and scheduling platforms to streamline workflow. Apply a data-driven approach to improve content performance and campaign results. Contribute creative ideas, skits, and formats for short-form video content such as reels. Support paid campaign execution with a basic understanding of social media advertising.

Marketing Manager, Dubai at InflutiveZone, United Arab Emirates (Remote)

Managed social media campaigns on Meta platforms, resulting in a 35% increase in engagement and 20% growth in followers within three months. Developed and implemented paid ads strategies for Meta platforms, reducing cost-per-acquisition (CPA) by 15% while increasing conversions by 20%. Utilized tools like Meta Ads Manager and Sprout Social to track campaign performance and provide actionable insights, leading to continuous refinement of targeting and creatives. Led the creation of brand-focused content, coordinating with design and content teams to ensure a consistent and appealing brand image across social media platforms. Collaborated with cross-functional teams to align brand strategy with marketing goals, ensuring consistent messaging and driving brand recognition.

Social Media Manager at Marketing, Habitt, Pakistan

Spearheaded the social media management strategy for Facebook, Instagram, and LinkedIn, growing the brand's online presence by 40% in six months. Designed and executed social media campaigns that increased engagement by 25% and led to a 15% boost in online sales. Managed the full cycle of social media campaigns, from concept and planning to execution and post-campaign analysis, leveraging insights from tools like Hootsuite and Meta Business Suite. Developed brand-centered digital content, ensuring consistency in messaging, visuals, and tone across all digital channels. Executed email marketing campaigns to enhance customer retention and drive repeat sales, achieving a 20% increase in open rates.

Content, Communications, & Marketing Specialist at Credit Per, Pakistan

Created and managed social media marketing campaigns that enhanced brand visibility and led to a 30% increase in customer inquiries. Focused on building the company's brand presence across Instagram, Facebook, and LinkedIn, increasing audience engagement through curated content and targeted ads. Utilized Meta Business Suite to manage social media scheduling, track performance metrics, and optimize content for maximum impact. Designed compelling visual content in collaboration with creative teams, driving increased user interaction and improved brand awareness. Conducted post-campaign analysis using Sprout Social to provide insights into campaign performance and make data-driven recommendations for future campaigns.