Founder and Creative Director of RIARY LTD, a luxury brand identity studio operating globally for over ten years. I design premium logo systems, visual identities and brand guidelines for businesses in beauty, wellness, fashion, lifestyle, hospitality and professional services—creating elevated, timeless brands built for the premium end of the market. I manage end-to-end creative projects independently, from client acquisition and direction through to final delivery, while operating fully remotely across multiple time zones. I also built RIARY MAISON, an ultra-luxury invitation-only design house, and previously ran a digital products business creating and selling design assets.

RABIA RASUL

Founder and Creative Director of RIARY LTD, a luxury brand identity studio operating globally for over ten years. I design premium logo systems, visual identities and brand guidelines for businesses in beauty, wellness, fashion, lifestyle, hospitality and professional services—creating elevated, timeless brands built for the premium end of the market. I manage end-to-end creative projects independently, from client acquisition and direction through to final delivery, while operating fully remotely across multiple time zones. I also built RIARY MAISON, an ultra-luxury invitation-only design house, and previously ran a digital products business creating and selling design assets.

Available to hire

Founder and Creative Director of RIARY LTD, a luxury brand identity studio operating globally for over ten years. I design premium logo systems, visual identities and brand guidelines for businesses in beauty, wellness, fashion, lifestyle, hospitality and professional services—creating elevated, timeless brands built for the premium end of the market.

I manage end-to-end creative projects independently, from client acquisition and direction through to final delivery, while operating fully remotely across multiple time zones. I also built RIARY MAISON, an ultra-luxury invitation-only design house, and previously ran a digital products business creating and selling design assets.

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Language

English
Fluent

Work Experience

Founder at PHENOM STUDIO LTD
January 1, 2020 - Present
Founded and operated a digital products business selling design assets on Etsy and other platforms. Managed product creation, listing optimisation, customer service, and fulfilment.
Founder & Creative Director at RIARY LTD
January 1, 2015 - Present
Founded and scaled a luxury brand identity studio serving clients across 100+ countries worldwide. Designed premium logo systems, visual identities, and brand guidelines across beauty, wellness, fashion, lifestyle, hospitality, and professional services. Managed studio operations end-to-end including client acquisition, creative direction, project delivery, and business development. Developed and launched RIARY MAISON, an ultra-luxury invitation-only design house targeting high-net-worth clients across Dubai, New York, Los Angeles, London and Paris. Built and maintained an audience of 118,000 followers on Instagram via consistent brand content strategy. Delivered projects remotely and independently with multiple concurrent clients and strict deadlines.

Education

BSc Honours degree in Web Design and Technology at University of Bradford
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Retail, Education