Rachael Baqué

Large-Scale Website Redesign: Led a comprehensive redesign of 150+ pages across the DoorDash for Merchants and DoorDash for Business websites. This redesign included unifying visual design systems, modernizing the user experience, updating copy and creating custom product illustrations that improved clarity and drove engagement. These efforts resulted in substantial growth in both lines of business: 388% YoY increase (4.95M vs 1M) in DoorDash for Merchants website visits — 48% of which is direct traffic, followed closely by organic search at 22.5%. 110% YoY increase (2.1M vs 982k) in DoorDash for Business website visits — 50% of which is direct traffic, followed by referral traffic at 20%. Website Migration Management: Owned the Merchant portion of the migration of the DoorDash Help Center from Salesforce to Contentful. Analyzed and reconciled Learning Center and Help Center content to create a singular source of truth. 250+ articles were updated with new technical copy, formatting and visual walkthroughs. Increased SEO-optimization and a significant content quality upgrades boosted growth: 17.9% YoY increase (2.53M vs 2.16M) in combined traffic between the Learning Center and Merchant Help Center End-to-End B2B Creative Ownership: Sole designer responsible for all digital and print marketing collateral across the B2B Marketing organization, including sales enablement one-pagers, product guidebooks, catalogs, and merchant success stories—producing polished, on-brand assets that directly supported pipeline and revenue growth. UI Design & Web Component Development: Designed new website components deployed across all lines of business, collaborating with web engineering and product teams to ensure all designs are scalable, accessible, and align with brand guidelines. Creative Project Management: Managed the full B2B creative pipeline—including web pages, blog and learning center content, and ad hoc design requests—coordinating timelines, stakeholder feedback, and cross-functional handoffs to ensure on-time, high-quality delivery. Video Content Production & On-Camera Presenting: Owned and produced social media video content—including infotainment, promotional, and educational series—appearing on camera as talent; also collaborated with external videographers to develop a 10-episode merchant onboarding video guide for new DoorDash partners. Agency & Cross-Functional Partnerships: Served as the primary creative liaison to external agencies and internal cross-functional teams; contributed to the development of a new brand identity for the DoorDash-acquired company SevenRooms (rebranded as Reservations), aligning visual language with the broader DoorDash ecosystem.