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I'm a strategic and creative social media marketer with 10+ years of experience driving multi-channel organic and paid social campaigns across agencies and as a consultant. I excel at planning, copywriting, developing, project managing, and delivering static and video content in collaboration with creative and cross-functional teams. I’m versed in SEO keyword research and social media optimization, and I’m known for boosting engagement and reach through on-brand, compelling content.…I'm a strategic and creative social media marketer with 10+ years of experience driving multi-channel organic and paid social campaigns across agencies and as a consultant. I excel at planning, copywriting, developing, project managing, and delivering static and video content in collaboration with creative and cross-functional teams. I’m versed in SEO keyword research and social media optimization, and I’m known for boosting engagement and reach through on-brand, compelling content.

Rachael Wingate

Social Media Manager, Content Strategist, Content Creator, +4

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I'm a strategic and creative social media marketer with 10+ years of experience driving multi-channel organic and paid social campaigns across agencies and as a consultant. I excel at planning, copywriting, developing, project managing, and delivering static and video content in collaboration with creative and cross-functional teams. I’m versed in SEO keyword research and social media optimization, and I’m known for boosting engagement and reach through on-brand, compelling content.…I'm a strategic and creative social media marketer with 10+ years of experience driving multi-channel organic and paid social campaigns across agencies and as a consultant. I excel at planning, copywriting, developing, project managing, and delivering static and video content in collaboration with creative and cross-functional teams. I’m versed in SEO keyword research and social media optimization, and I’m known for boosting engagement and reach through on-brand, compelling content.

Available to hire

I’m a strategic and creative social media marketer with 10+ years of experience driving multi-channel organic and paid social campaigns across agencies and as a consultant. I excel at planning, copywriting, developing, project managing, and delivering static and video content in collaboration with creative and cross-functional teams. I’m versed in SEO keyword research and social media optimization, and I’m known for boosting engagement and reach through on-brand, compelling content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Campaign Manager at AICPA – Association of International Certified Public Accountants

June 1, 2025 - Present

Manage end-to-end social media strategy and content development for AICPA Student channels (Instagram, LinkedIn, YouTube, TikTok), from asset briefing to approval in collaboration with SMEs, Social Media, Creative and Multimedia teams. Achieved 166% of KPI for organic LinkedIn engagement and 200% of KPI for organic Instagram engagement in Q4 2025; generated 100K+ impressions and 300K+ video views in Q4 2025. Develop static and short-form video concepts using AI; write creative briefs; support reels production; and oversee stakeholder review and approval in Workfront. Drive registration for monthly Student Webinars via organic LinkedIn and Instagram marketing (368% of KPI for average registrations in Q1 2026). Support ‘Next Stop: CPA’ podcast content for LinkedIn, Instagram, and Google; led creative development of a $10K LinkedIn/Google ad campaign; beat CPC benchmark for LinkedIn ads by 44%. Analyze social performance data from Sprout to produce monthly insights for portfolio leade

Content Strategist at Rachael Wingate (Freelance Marketing Consulting)

June 1, 2023 - June 1, 2025

Devised organic Facebook and Instagram marketing strategy for 2025; wrote and produced static and video content in collaboration with other creatives, including a product launch video for 'Remix' flip-flops. Managed engagements for Feelgoodz, Advidly, and other clients; achieved 6.5% Instagram engagement rate and boosted interactions over 80% for April 2025; supported Tulane Engineering Forum 2025 content across Facebook, Instagram, LinkedIn, and X; exceeded registrations target of 500 and event sponsorship target of $85K; developed multi-format thought leadership content for IT/cybersecurity and BIOS Technologies with SEO keyword research and short-form video scripting.

Content & Communications Manager at Green Compass

October 1, 2023 - April 30, 2024

Drove digital engagement and DTC sales through multi-format content, project management, and campaign execution across social media, email, and web; collaborated daily with Marketing, Sales, and Customer Service. Led Green Friday campaign over Black Friday 2023, delivering +34% sales YoY. Translated sales goals into monthly content plans and editorial calendars; launched and managed Instagram channel @WeAreGC to educate and engage brand advocates, gaining 2K+ followers.

Marketing Manager at Sangha Live

November 1, 2020 - March 31, 2023

Drove registration for 300+ live online meditation classes by managing end-to-end, integrated campaigns across Facebook, Instagram, email, and web; designed social and email graphics in Canva. Instrumental in sales growth: products +178% and net sales +141% in the first year. Built and led marketing and community management of Sangha Live Connect (Circle) with 2K+ members.

Content Strategist at Deep Fried Advertising

February 1, 2019 - April 30, 2020

Managed end-to-end Facebook and Instagram marketing and advertising for clients including The Women's Medical Center, Caps for Kids, and Bayona; handled strategy, copywriting, and scheduling via Hootsuite; produced monthly data analysis and optimization reports. Boosted Bayona Instagram engagement by 84%.

Marketing Associate at PETERMAYER

March 1, 2018 - January 31, 2019

Wrote agency email series 'Trends with Benefits' and related blog and social posts to promote agency insights.

Marketing Campaign Specialist at Mercy Corps

February 1, 2017 - November 30, 2017

Integrated digital and direct mail campaigns by coordinating cross-team meetings, calendars, and reports for global humanitarian aid campaigns.

Marketing Manager at Tchoup Industries

June 1, 2014 - August 31, 2016

Drove brand awareness and sales through end-to-end content development and management of Facebook and Instagram channels; led a successful UGC campaign (#TchoupTravels), attracting national press and boosting followers from under 300 to over 15,000.