Social Media Manager with 3+ years of experience supporting eCommerce brands, wellness businesses, and personal coaches. Specializes in content strategy, community engagement, and performance analytics with a strong emphasis on trust-building, audience education, and conversion-driven messaging. Experienced in creating short-form video and visual content that nurtures communities, supports brand credibility, and drives measurable growth across Instagram, Facebook, TikTok, LinkedIn, and Threads.…

Rachel Etulle

Social Media Manager with 3+ years of experience supporting eCommerce brands, wellness businesses, and personal coaches. Specializes in content strategy, community engagement, and performance analytics with a strong emphasis on trust-building, audience education, and conversion-driven messaging. Experienced in creating short-form video and visual content that nurtures communities, supports brand credibility, and drives measurable growth across Instagram, Facebook, TikTok, LinkedIn, and Threads.…

Available to hire

Social Media Manager with 3+ years of experience supporting eCommerce brands, wellness businesses, and personal coaches. Specializes in content strategy, community engagement, and performance analytics with a strong emphasis on trust-building, audience education, and conversion-driven messaging. Experienced in creating short-form video and visual content that nurtures communities, supports brand credibility, and drives measurable growth across Instagram, Facebook, TikTok, LinkedIn, and Threads.

See more

Language

English
Fluent

Work Experience

Social Media and Digital Marketing Specialist at Bella Made
December 7, 2025 - Present
Designed branded social media content and managed publishing schedules. Conducted social media audits and created strategy proposals for potential clients. Managed community interactions and collaborated with influencers to boost brand visibility. Provided virtual assistant support to clients (email management, scheduling, and admin tasks).
Social Media Manager at Self-Managed Social Media Pages
June 20, 2018 - November 22, 2023
Managed and grew social media pages across multiple platforms, built a community, increased engagement, and produced branding-focused content.
Admin Support at The Lightning Store
January 13, 2020 - September 30, 2022
Managed inboxes, calendars, scheduling, and client communications. Maintained organized workflows using Notion, Trello, ClickUp, and Google Workspace. Assisted with documentation, presentations, and marketing coordination to support content and campaign execution

Education

Bachelor of Science in Hospitality Management at Holy Cross of Davao College
March 20, 2020 - May 15, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Computers & Electronics, Consumer Goods, Travel & Hospitality, Wholesale & Distribution, Telecommunications, Retail
    paper Social Media and Digital Marketing Specialist

    Social Media Manager & Digital Marketing Support
    2022 – Present
    Social Media Manager & Digital Marketing Support | 2022 – Present
    Managed and grew social media accounts for eCommerce brands and service-based businesses across Instagram, Facebook, TikTok, LinkedIn, and Threads.
    Planned and executed weekly and monthly content calendars aligned with brand storytelling, launches, and promotional goals.
    Created educational, promotional, and engagement-driven content that built trust and nurtured audience relationships.
    Designed graphics, short-form videos, reels, and carousels using Canva and CapCut.
    Moderated comments and DMs to maintain brand voice, foster community engagement, and support lead nurturing.
    Conducted audience, competitor, and trend research to optimize content relevance and reach.
    Prepared weekly and monthly analytics reports tracking engagement, reach, follower growth, and content performance.
    Supported paid campaigns by creating ad creatives and optimizing content based on performance insights.

    paper PORTFOLIO
    Experienced Social Media Manager specializing in content creation, community growth, and data-driven campaigns. I help brands boost visibility, strengthen engagement, and build authentic connections online. Skilled in content strategy, campaign management, analytics, and creative design, I combine storytelling with performance insights to deliver impactful results. With a proven track record of growing online presence and a strong understanding of platform algorithms, I’m ready to elevate your brand’s social media success. resume article pitchdeck graphicdesigner videoeditor…