Rachel is a strategic thinker who believes that great communication starts with strategy – and strategy starts with understanding people. With over 13 years of experience, she’s worked on some of Australia’s biggest brands and projects, leading national campaigns, crafting sharp messaging, and developing communications strategies that drive real change in our world. Her approach is grounded in behaviour change methodology – because real impact starts with understanding how people think, feel and act. She draws on this to shape strategies that go beyond awareness, creating communications that shift mindsets, influence behaviours, and drive lasting change. With deep experience across government, infrastructure, property, health, tech, retail and the not-for-profit space, she brings insight-led creativity and a genuine commitment to creating a positive impact.…Rachel is a strategic thinker who believes that great communication starts with strategy – and strategy starts with understanding people. With over 13 years of experience, she’s worked on some of Australia’s biggest brands and projects, leading national campaigns, crafting sharp messaging, and developing communications strategies that drive real change in our world. Her approach is grounded in behaviour change methodology – because real impact starts with understanding how people think, feel and act. She draws on this to shape strategies that go beyond awareness, creating communications that shift mindsets, influence behaviours, and drive lasting change. With deep experience across government, infrastructure, property, health, tech, retail and the not-for-profit space, she brings insight-led creativity and a genuine commitment to creating a positive impact.WWWW…