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Creative and analytical Brand & Content Marketing leader with deep expertise in rebranding, campaign strategy, and digital storytelling. Skilled at translating brand DNA into compelling content across email, social, ads, and CRM flows while leveraging AI and analytics to optimize performance. Experienced in leading international teams, scaling content pipelines, and delivering measurable impact—from 23% subscription growth to community engagement at scale.…Creative and analytical Brand & Content Marketing leader with deep expertise in rebranding, campaign strategy, and digital storytelling. Skilled at translating brand DNA into compelling content across email, social, ads, and CRM flows while leveraging AI and analytics to optimize performance. Experienced in leading international teams, scaling content pipelines, and delivering measurable impact—from 23% subscription growth to community engagement at scale.

Rachel De Kalbermatten

Growth Marketer, Product Marketer, Marketing Strategist, +4

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Creative and analytical Brand & Content Marketing leader with deep expertise in rebranding, campaign strategy, and digital storytelling. Skilled at translating brand DNA into compelling content across email, social, ads, and CRM flows while leveraging AI and analytics to optimize performance. Experienced in leading international teams, scaling content pipelines, and delivering measurable impact—from 23% subscription growth to community engagement at scale.…Creative and analytical Brand & Content Marketing leader with deep expertise in rebranding, campaign strategy, and digital storytelling. Skilled at translating brand DNA into compelling content across email, social, ads, and CRM flows while leveraging AI and analytics to optimize performance. Experienced in leading international teams, scaling content pipelines, and delivering measurable impact—from 23% subscription growth to community engagement at scale.

Available to hire

Creative and analytical Brand & Content Marketing leader with deep expertise in rebranding, campaign strategy, and digital storytelling.
Skilled at translating brand DNA into compelling content across email, social, ads, and CRM flows while leveraging AI and analytics to
optimize performance. Experienced in leading international teams, scaling content pipelines, and delivering measurable impact—from
23% subscription growth to community engagement at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at Caliper CBD

January 1, 2021 - October 6, 2025

Led brand and content strategy for a high-growth e-commerce wellness brand. Translated customer data into actionable insights, built automated CRM flows, and launched integrated campaigns across email, paid social, and search, resulting in significant subscription and retention growth. Increased subscription rate by 23% through data-driven lifecycle email campaigns and targeted content. Implemented full-cycle email marketing automation in Iterable. Designed and launched integrated campaigns across paid social, Google Ads, and email, generating measurable growth in recurring revenue. Built CRM capture strategies that grew the email list by 40% in 6 months.

Brand Manager at Annie Mess

January 1, 2019 - October 6, 2025

Oversaw rebranding and marketing for a lifestyle brand, merging creatives to storytelling with digital strategy to strengthen positioning. Developed brand guidelines and visual identity, resulting in stronger recognition across e-commerce and retail. Designed influencer and social campaigns that expanded reach by 25k new followers in under six months.

Freelance Digital Marketing Consultant at Self-Employed

January 1, 2014 - Present

Partnered with startups, entrepreneurs, and global brands (including Elixinol, Mevi, Berkshire Hathaway, and Compass) to design and execute high-impact brand and content strategies. Specialized in full-funnel campaigns, social growth, and lead generation, with measurable results across multiple industries. Built and managed omni-channel content pipelines (social, email, paid) generating a 5:1 ROI across campaigns. Scaled client social communities to 50k+ followers organically, with select campaigns achieving viral reach (1M+ views). Advised on AI-powered creative workflows, enabling clients to reduce content production time while preserving brand voice.