Rachel De Kalbermatten

Led brand and content strategy for a high-growth e-commerce wellness brand. Translated customer data into actionable insights, built automated CRM flows, and launched integrated campaigns across email, paid social, and search, resulting in significant subscription and retention growth. Increased subscription rate by 23% through data-driven lifecycle email campaigns and targeted content. Implemented full-cycle email marketing automation in Iterable. Designed and launched integrated campaigns across paid social, Google Ads, and email, generating measurable growth in recurring revenue. Built CRM capture strategies that grew the email list by 40% in 6 months.

Oversaw rebranding and marketing for a lifestyle brand, merging creatives to storytelling with digital strategy to strengthen positioning. Developed brand guidelines and visual identity, resulting in stronger recognition across e-commerce and retail. Designed influencer and social campaigns that expanded reach by 25k new followers in under six months.

Partnered with startups, entrepreneurs, and global brands (including Elixinol, Mevi, Berkshire Hathaway, and Compass) to design and execute high-impact brand and content strategies. Specialized in full-funnel campaigns, social growth, and lead generation, with measurable results across multiple industries. Built and managed omni-channel content pipelines (social, email, paid) generating a 5:1 ROI across campaigns. Scaled client social communities to 50k+ followers organically, with select campaigns achieving viral reach (1M+ views). Advised on AI-powered creative workflows, enabling clients to reduce content production time while preserving brand voice.