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Hi, I’m Rachelle Gan — a strategic, adaptable, and collaborative creative who loves turning ideas into compelling stories across copy, scripts, video, and social. With over a decade of experience spanning agencies, brands, and NGOs in Malaysia, I thrive in fast-paced environments and enjoy bringing diverse teams together to deliver campaigns that resonate. I’m fluent in English and proficient in Malay, and I’m always eager to learn and take on new challenges. Throughout my career I’ve collaborated with global and local clients, managed multi-channel projects, and authored narratives across mediums. I’m passionate about content that informs, entertains, and inspires action, and I’m energized by opportunities to craft storytelling that connects brands with people.…Hi, I’m Rachelle Gan — a strategic, adaptable, and collaborative creative who loves turning ideas into compelling stories across copy, scripts, video, and social. With over a decade of experience spanning agencies, brands, and NGOs in Malaysia, I thrive in fast-paced environments and enjoy bringing diverse teams together to deliver campaigns that resonate. I’m fluent in English and proficient in Malay, and I’m always eager to learn and take on new challenges. Throughout my career I’ve collaborated with global and local clients, managed multi-channel projects, and authored narratives across mediums. I’m passionate about content that informs, entertains, and inspires action, and I’m energized by opportunities to craft storytelling that connects brands with people.

Rachelle Gan

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Hi, I’m Rachelle Gan — a strategic, adaptable, and collaborative creative who loves turning ideas into compelling stories across copy, scripts, video, and social. With over a decade of experience spanning agencies, brands, and NGOs in Malaysia, I thrive in fast-paced environments and enjoy bringing diverse teams together to deliver campaigns that resonate. I’m fluent in English and proficient in Malay, and I’m always eager to learn and take on new challenges. Throughout my career I’ve collaborated with global and local clients, managed multi-channel projects, and authored narratives across mediums. I’m passionate about content that informs, entertains, and inspires action, and I’m energized by opportunities to craft storytelling that connects brands with people.…Hi, I’m Rachelle Gan — a strategic, adaptable, and collaborative creative who loves turning ideas into compelling stories across copy, scripts, video, and social. With over a decade of experience spanning agencies, brands, and NGOs in Malaysia, I thrive in fast-paced environments and enjoy bringing diverse teams together to deliver campaigns that resonate. I’m fluent in English and proficient in Malay, and I’m always eager to learn and take on new challenges. Throughout my career I’ve collaborated with global and local clients, managed multi-channel projects, and authored narratives across mediums. I’m passionate about content that informs, entertains, and inspires action, and I’m energized by opportunities to craft storytelling that connects brands with people.

Available to hire

Hi, I’m Rachelle Gan — a strategic, adaptable, and collaborative creative who loves turning ideas into compelling stories across copy, scripts, video, and social. With over a decade of experience spanning agencies, brands, and NGOs in Malaysia, I thrive in fast-paced environments and enjoy bringing diverse teams together to deliver campaigns that resonate. I’m fluent in English and proficient in Malay, and I’m always eager to learn and take on new challenges.

Throughout my career I’ve collaborated with global and local clients, managed multi-channel projects, and authored narratives across mediums. I’m passionate about content that informs, entertains, and inspires action, and I’m energized by opportunities to craft storytelling that connects brands with people.

Skills

Copywriting

Script

Branding

Experience Level

Copywriting

Expert

Script

Expert

Branding

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

Freelance Content Writer at The Yum List

August 1, 2025 - Present

Write reviews of eateries I visit as part of the team, sharing insights on food, ambience, and service.

Freelance Creative at Various clients including Grab, McCann Worldgroup Malaysia, The Sticks, The Riders Resort, Grim Film, Endless Fantasy

January 1, 2012 - Present

Perform in roles including Project Manager, Social Media Manager, Copywriter, Scriptwriter, and Editor across a range of creative projects; write for multiple mediums and lead cross-functional teams; manage projects, client communications, and social media inquiries.

Copywriter at Saatchi & Saatchi / Arachnid / Publicis Emil / Rapp Malaysia

February 1, 2012 - December 1, 2019

Collaborated with creative, tech, account servicing, and strategic planning teams to ideate and execute campaigns under tight deadlines; presented concepts to clients and internal directors; refined work per feedback and timelines; awarded for campaigns including industry recognitions.

Senior Creative at Grim Film

July 1, 2017 - September 1, 2018

Project managed and contributed to branded content videos; created pitches; led client meetings; multitasked as writer, director, production assistant, location scout, and more; managed client, talent and vendor communications.

Freelance Scriptwriter at Self-directed / Various clients

January 1, 2012 - August 1, 2013

Developed story ideas and wrote scripts for short films and video projects; scriptwriter for ‘Sincerely, The End’ which was a Top 10 finalist at the BMW Shorties 2012.

Communications Executive at World Vision Malaysia

January 1, 2014 - April 1, 2015

Organised the 30-Hour Famine 2014 with 18,000 participants; wrote materials including press releases, the CEO’s speeches, the fundraising guidebook, training and educational deliverables, promotional banners, and social media posts; edited MC scripts and supported on-ground activities; represented as a speaker at training events.

Intern Journalist at The Sun Daily

January 1, 2010 - March 1, 2010

Attended media launches and press conferences; conducted interviews with diverse communities; produced articles across News, Entertainment, Business, and Lifestyle.

Freelance Creative at Multiple clients including Grab, McCann Worldgroup Malaysia, The Sticks, The Riders Resort, Grim Film, Endless Fantasy

January 1, 2012 - Present

Provide creative support across branding, copy, and storytelling for multiple clients. Roles include project coordination, copywriting, scriptwriting, editing, and client communication.

Copywriter at Saatchi & Saatchi Arachnid, Publicis Emil, Rapp Malaysia

February 1, 2012 - December 1, 2019

Collaborated with creative, tech, account servicing, and strategic planning teams to ideate and execute advertising campaigns on tight deadlines. Presented concepts to clients and internal directors; revised work based on feedback. Clients included Mercedes-Benz, Ariel, Olay, Lexus, Toyota, Volkswagen, MINI Cooper, Dutch Lady Malaysia, Friso Gold, Pampers, Johnson’s Baby, The Star Media Group. Won gold at A+M Marketing Excellence Awards 2013; bronze at Marketing Events Award 2013 and WAN-INFRA Asian Media Awards 2013 for ‘Good Day Out’.

Freelance Scriptwriter at Self-employed / Freelance

January 1, 2012 - August 1, 2013

Developed story ideas and wrote scripts for short films and video projects. Scriptwriter for ‘Sincerely, The End’ which was a Top 10 finalist at the BMW Shorties 2012.

Freelance Creative at Grab, McCann Worldgroup Malaysia, The Sticks, The Riders Resort, Grim Film, Endless Fantasy

January 1, 2012 - Present

Provided project management, social media management, copywriting, scriptwriting, and editing across diverse creative projects. Adapted storytelling to multiple mediums and supported cross-functional teams. Managed client communications, project strategy, and social media inquiries for a range of brands.