Marketing Specialist at Park Place Properties

Led email marketing campaigns that increased lead conversion rates by 4% through strategic audience segmentation and automated workflow optimization. Expanded market reach and elevated property owner retention. Developed a comprehensive marketing collateral portfolio including pitch decks, brochures, and property showcases highlighting unique value propositions. Led monthly strategic collaborations with property managers across North American markets to optimize regional marketing initiatives and translated market intelligence and client feedback into targeted content strategies. Planned and executed 360 marketing campaigns and audience-specific rollouts to achieve brand goals. Implemented data-driven storytelling to enhance brand visibility and managed external partnerships with industry influencers and content creators, expanding brand reach by 300%. Established streamlined onboarding processes and workflows for freelance teams, reducing production timelines and improving campaign ex

Creative Marketing Coordinator at Liberty Entertainment Group

Strategically planned and executed dynamic marketing campaigns for renowned event venues and fine-dining establishments such as Casa Loma, Liberty Grand, Don Alfonso 1890, DaNico Toronto, and BlueBlood Steakhouse. Designed captivating marketing collaterals, event invitations, menus, and posters, ensuring a compelling visual representation that resonates with the unique ambiance of each venue and restaurant. Orchestrated comprehensive social media marketing across platforms, employing scheduling tools like Later. Managed engagement on Instagram, TikTok, Facebook, and Twitter, with a keen focus on analyzing metrics for continuous improvement. Ensured up-to-date and engaging websites for all venues and restaurants, implementing strategic updates to enhance online visibility and user experience. Organized, directed, and managed monthly content production, collaborating seamlessly with photographers and videographers to maintain a consistent and visually appealing online presence. Cultivate

Communications and Marketing Manager at Alo Food Group

Led end-to-end marketing strategy and execution for Alo Food Group's hospitality portfolio including Alo, Alobar, Aloette, Aloette Go, Salon, and Alo Catering. Executed integrated marketing campaigns and brand partnerships (CookUnity x Alo, GymTV x Aloette Go, Hines x Aloette Bay), managing vendor communications, ad placements, and creative direction. Designed all digital and print marketing assets including social media content, paid ads, newsletters, signage, and promotional collateral, ensuring brand consistency across all channels. Managed paid and organic social media campaigns across Instagram and Facebook, implementing strategies to increase reach, engagement, and conversions. Directed visual content production for campaigns, collaborating with photographers and videographers to produce high-quality media aligned with brand identity. Created, scheduled, and optimized email marketing campaigns managing a list of 90K subscribers, achieving a 38% open rate and 11% click-through rat

Marketing Specialist at Park Place Properties

Led email marketing campaigns that increased lead conversion rates by 4% through strategic audience segmentation and automated workflow optimization. Expanded market reach and elevated property owner retention. Developed a comprehensive marketing collateral portfolio showcasing unique value propositions across diverse property segments. Managed monthly strategic collaborations with property managers, translating market intelligence into targeted content strategies. Planned and executed 360-degree marketing campaigns tailored to brand goals, leveraging data-driven storytelling to enhance brand visibility. Achieved 240% increase in organic social media engagement through multi-channel content initiatives and expanded brand reach by 300% via influencer partnerships. Streamlined onboarding and workflows for freelance teams, improving campaign execution efficiency while maintaining high-quality deliverables.

Creative Marketing Coordinator at Liberty Entertainment Group

Orchestrated comprehensive social media marketing across platforms using scheduling tools like Later. Managed engagement on Instagram, TikTok, Facebook, and Twitter, focusing on continuous metric analysis for improvement. Ensured up-to-date and engaging websites for event venues and restaurants with strategic updates for online visibility and user experience. Directed monthly content production, collaborating with photographers and videographers for consistent and visually appealing online presence. Established and nurtured influencer relationships in entertainment and hospitality sectors, resulting in successful invitations and ongoing promotional collaborations. Played a key role in event organization and onsite management, contributing significantly to event success. Designed captivating marketing collaterals including invitations, menus, and posters reflecting the unique ambiance of each venue. Successfully planned and executed dynamic marketing campaigns for renowned venues and fi