Available to hire
I’m Rachel Sayogo, a Creative Director & Brand Strategist with 5+ years of international experience leading marketing, digital strategy, and content creation for lifestyle, fashion, and tech brands. I specialize in crafting high-converting visual and campaign narratives across platforms.
I thrive in cross-cultural teams with a passion for brand building and creative leadership. I excel at building brand stories and collaborating with photographers, models, and partners to deliver compelling campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media & Marketing Manager at Everyday Weekend
August 31, 2024 - September 8, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella. Developed Meta Ads (Instagram & Facebook), product launch campaigns, and branded templates to boost engagement and conversions. Coordinated with international partners and suppliers to execute campaigns across channels and ensured timely delivery.
Social Media & Marketing Manager at Everyday Weekend
August 2, 2024 - September 9, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella. Developed Meta Ads (Instagram & Facebook), created content calendars and brand templates to boost engagement and conversions; collaborated with international partners and suppliers to execute timely campaigns across Bali, NZ, China, and Denmark.
Creative Director at Rare Productions
August 1, 2024 - PresentLed the full content and influencer strategy across five client brands; achieved 30% average KPI improvement; directed creative teams and weekly marketing calendars; aligned visuals and voice.
Social Media & Marketing Manager at Everyday Weekend
August 1, 2024 - September 9, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella; developed Meta Ads (Instagram & Facebook), product launches, and brand templates to increase engagement and conversions; oversaw cross-channel delivery.
Social Media & Marketing Manager at Everyday Weekend
August 1, 2024 - September 9, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella. Developed Meta Ads (Instagram and Facebook), product launches, and brand templates that increased engagement and conversion rates. Collaborated with international partners to execute campaigns across channels.
Creative Director at Rare Productions
August 1, 2024 - PresentLed full content and influencer strategy across 5+ client brands; achieved 30% average KPI improvement. Directed creative teams and weekly marketing calendars; oversaw brand storytelling and performance-focused content for campaigns across Instagram, TikTok, and YouTube.
Creative Director at Rare Productions
August 1, 2024 - PresentLed full content & influencer strategy across 5+ client brands; achieved a 30% average KPI improvement. Directed creative teams and weekly marketing calendars; aligned assets and messaging with brand objectives. Oversaw multi-channel content including Instagram, TikTok, and YouTube; part-time role managed alongside core duties.
Creative Director at Rare Productions
August 1, 2024 - PresentLed the full content & influencer strategy across 5+ client brands; achieved a 30% average KPI improvement. Directed cross-functional creative teams and managed weekly marketing calendars to align with brand objectives. Oversaw brand storytelling and performance-driven content across Instagram, TikTok, and YouTube, ensuring consistent tone and visuals across campaigns. Collaborated with international partners and production teams in Bali and Canada to deliver integrated campaigns on time and within budget.
Social Media Manager at Everyday Weekend
August 1, 2024 - September 8, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella; developed Meta Ads (Instagram & Facebook), product launch campaigns, and branded templates that increased engagement and conversions; collaborated with international partners and suppliers to execute campaigns across channels.
Creative Director at Rare Productions (Canada/Bali)
August 1, 2024 - PresentLed the full content and influencer strategy across 5+ client brands; achieved 30% average KPI improvement; directed creative teams and managed weekly marketing calendars; oversaw brand storytelling and performance-focused content for campaigns across Instagram, TikTok, and YouTube.
Creative Director at Rare Productions
August 1, 2024 - PresentLed the full content & influencer strategy across 5+ client brands; achieved 30% average KPI improvement. Directed creative teams and weekly marketing calendars to align with brand objectives. Oversaw brand storytelling and narrative development across Instagram, TikTok, and YouTube. (Part-Time Content Manager)
Brand Manager at Olamii Island Essentials
May 31, 2023 - September 8, 2025Assisted the Director with operations, managed website updates (Shopify/Wix), produced content for email marketing and social media. Coordinated lifestyle product shoots with photographers and models; maintained relationships with international consignment and duty-free retail partners; oversaw multi-market launch timelines.
Social Media Manager at Everyday Weekend
May 1, 2023 - August 1, 2024Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella. Developed Meta Ads (Instagram & Facebook), product launches, and branded templates that increased engagement and conversion rates. Collaborated with international partners to execute campaigns and ensure timely delivery across channels.
Brand Manager at Olamii Island Essentials
May 1, 2023 - September 9, 2025Assisted the Director with operations; updated Shopify/Wix websites; produced email marketing and social media content; coordinated lifestyle product shoots with photographers and models; maintained relationships with international consignment and duty-free retailer partners.
Brand Manager at Olami Island Essentials
May 1, 2023 - September 9, 2025Managed operations; maintained relationships with international consignments; led lifestyle shoots, coordinated launch timings, and ensured brand-aligned visuals. Built and maintained relationships with global retail partners.
Brand Manager at OLAMII ISLAND ESSENTIALS
May 1, 2023 - September 9, 2025Assisted Director with operations, managed Shopify/Wix website updates, produced content for email marketing and social media. Coordinated lifestyle product shoots with photographers and models to ensure brand-aligned visuals; maintained relationships with international consignments and duty-free retail partners; managed launch timelines.
Brand Manager at Olamii Island Essentials
May 1, 2023 - September 8, 2025Assisted the Director with operations, managed website updates (Shopify & Wix), and produced content for email marketing and social media. Coordinated lifestyle product shoots with photographers and models to ensure brand-consistent visuals. Maintained relationships with international consignment and duty-free retailers and managed launch timelines.
Brand Manager at Olamii Island Essentials
May 1, 2023 - September 8, 2025Assisted the Director with operations; managed website updates (Shopify / Wix); produced content for email marketing and social media; coordinated lifestyle product shoots with photographers and models to ensure brand-aligned visuals; maintained relationships with international consignment and duty-free retailers while overseeing launch timelines.
Marketing Specialist at Studio WY Jewelry
October 31, 2022 - September 8, 2025Managed Instagram and Pinterest marketing; produced high-quality visual content (reels, stills, flat lays) and supported e-commerce via Shopify and Etsy. Led data-driven campaigns and collaborated with photographers and models to maintain brand visuals.
Brand Manager at Olamii Island Essentials
October 1, 2022 - May 1, 2023Assisted the Director with operations, managed website updates (Shopify/Wix), produced content for email marketing and social media. Coordinated and directed lifestyle product shoots, collaborating with photographers and models to ensure brand-aligned visuals. Maintained relationships with international consignment and duty-free retail partners while overseeing launch timelines.
Marketing Specialist at Studio WY Jewellery
October 1, 2022 - September 9, 2025Managed Instagram and Pinterest marketing; produced high-quality visual content (reels, stills, flat lays); led data-driven email marketing campaigns and seasonal promotions.
Marketing Specialist at Studio WY Jewellery
October 1, 2022 - September 9, 2025Managed Instagram and Pinterest marketing, increasing reach and product visibility in European markets. Produced high-quality visual content (reels, stills, flats). Led product shoots and supported e-commerce via Shopify and Etsy. Executed data-driven email marketing campaigns and seasonal promotions.
Marketing Specialist at Studio WY Jewellery
October 1, 2022 - September 9, 2025Managed Instagram and Pinterest marketing; increased reach and product visibility in European markets. Produced high-quality visual content (reels, stills, flat lays), led photoshoots, and supported e-commerce via Shopify and Etsy. Executed data-driven email campaigns and seasonal promotions.
Marketing Specialist at Studio WYJ Jewellery
October 1, 2022 - September 8, 2025Managed Instagram and Pinterest marketing; produced high-quality visual content (reels, stills, and flat lays) to increase reach and product visibility in European markets. Executed data-driven campaigns and supported e-commerce via Shopify and Etsy.
Marketing Specialist at Studio WY Jewelry
October 1, 2022 - September 8, 2025Managed Instagram and Pinterest marketing, increasing reach and product visibility in European markets; produced high-quality visual content (reels, stills, flats) and supported e-commerce via Shopify and Etsy; executed data-driven email marketing campaigns and seasonal promotions.
SEO Quality Control Manager at Sta Links
April 30, 2022 - September 8, 2025Led SEO quality control processes, managed a global team to evaluate URL quality by niche, geography, and language. Communicated directly with clients to ensure content meets brand, technical, and legal requirements. Developed internal workflows and reporting for faster project turnaround.
SEO Quality Control Manager at StaLinks
April 1, 2022 - September 9, 2025Led global SEO quality-control processes; evaluated URL quality based on niche, geography, and language; developed internal workflows and reporting structures.
SEO Quality Control Manager at Sta Links
April 1, 2022 - September 9, 2025Led SEO quality control processes, managed a global team to evaluate URL quality based on niche, geography, and language. Communicated directly with clients to ensure content met brand, technical, and language requirements. Developed internal workflows and optimized reporting structure for faster project turnaround.
Marketing Content Manager at Sta Links
April 1, 2022 - September 9, 2025Created cross-platform content (visuals, captions, short-form video) for Instagram and TikTok; tailored to Gen Z audiences. Sourced and negotiated with brand ambassadors and creators to build organic awareness; helped grow community engagement and app downloads.
SEO Quality Control Manager at Sta Links
April 1, 2022 - September 9, 2025Led SEO quality control processes, managed a global team to evaluate URL quality based on niche, geography, and language. Communicated directly with clients to ensure content meets brand, technical, and language requirements. Implemented internal workflows and optimized reporting for faster project turnaround.
SEO Quality Controller Manager at StaLInks
April 1, 2022 - September 8, 2025Led SEO quality control processes, managed a global team to evaluate URL quality by niche, geography, and language. Communicated directly with clients to ensure content met brand, technical, and language requirements. Developed internal workflows and optimized reporting structure for faster project turnaround.
SEO Quality Controller Manager at Sta Links
April 1, 2022 - September 8, 2025Led SEO quality control processes, managed a global team to evaluate URL quality based on niche, geography, and language; communicated directly with clients to ensure content met brand, technical, and language requirements; developed internal workflows and optimized reporting structure for faster project turnaround.
Marketing Content Manager at YoYo App
February 28, 2021 - September 8, 2025Created cross-platform content (visuals, captions, short-form videos) for Instagram and TikTok targeted to Gen Z. Negotiated with brand ambassadors and creators to build organic reach; helped grow community engagement and app downloads.
SEO Quality Controller Manager at StaLinks
February 1, 2021 - April 1, 2022Led SEO quality control processes, managing a global team to evaluate URL quality based on niche, geography, and language. Communicated directly with clients to ensure content meets brand, technical, and language requirements. Developed internal workflows and optimized reporting structure for faster project turnaround.
Marketing Content Manager at YoYo App
February 1, 2021 - September 9, 2025Designed and managed branded content for social media, ad campaigns, and promo materials using Photoshop and Canva; handled multi-channel content planning and copywriting; supported three business ventures and collaborated with photographers and models.
Marketing Content Manager at YoYo App
February 1, 2021 - September 9, 2025Created cross-platform content (visuals, captions, short-form video) for Instagram and TikTok, tailored to Gen Z audiences. Sourced and negotiated with brand ambassadors and creators to build organic awareness. Handled multi-channel scheduling, content planning, and copywriting for brand and affiliated projects.
Marketing Content Manager at YoYo App
February 1, 2021 - September 8, 2025Directed marketing strategy and content creation for five fashion and lifestyle brands under one umbrella. Developed meta ads (Instagram & TikTok) tailored to Gen Z audiences; negotiated with brand ambassadors and creators to grow organic awareness. Built reusable brand assets and templates to increase engagement and conversion across channels.
Marketing Content Manager at YoYo App
February 1, 2021 - September 8, 2025Created cross-platform content for Instagram and Pinterest for Gen Z audiences; sourced and negotiated with brand ambassadors and creators to build organic awareness; helped grow community engagement and app downloads through targeted social media strategies.
Content Manager at YoYo App
July 1, 2020 - February 1, 2021Created cross-platform content (visuals, captions, short-form video) for Instagram and TikTok, tailored to Gen Z audiences. Sourced and negotiated with brand ambassadors and creators to build organic awareness. Helped grow community engagement and app downloads through targeted social media strategies.
Creative Director at Rare Productions
December 31, 2019 - September 9, 2025Directed creative direction for campaigns and brand storytelling across Canada and Bali; led content and influencer strategy for 5+ client brands; improved KPI performance.
Education
Bachelor of Arts in International Relations and Affairs at President University
January 1, 2017 - January 1, 2020Bachelor in Law (Rechten) at Hogeschool van Arnhem Nijmegen (HAN)
January 11, 2030 - September 8, 2025Bachelor of Arts in International Relations at President University
January 1, 2017 - January 1, 2020Bachelor of Arts in International Relations and Affairs at HAN University of Applied Sciences (HAN), Arnhem/Nijmegen, Netherlands
January 1, 2017 - January 1, 2020Bachelor of Arts - International Relations & Affairs at HAN University of Applied Sciences (Hogeschool van Arnhem en Nijmegen)
January 1, 2017 - January 1, 2020Bachelor of Arts at HAN University of Applied Sciences (Hogeschool van Arnhem and Nijmegen)
January 1, 2017 - January 1, 2020Bachelor of Arts at President University
January 1, 2017 - January 1, 2020Bachelor of Arts in International Relations and Affairs at President University
January 1, 2017 - January 1, 2020Bachelor of Laws (Rechten) / International Relations and Affairs at HAN University of Arnhem Nijmegen (HAN)
January 1, 2018 - January 1, 2019Qualifications
Bachelor's Degree
January 1, 2017 - January 1, 2020Industry Experience
Retail, Media & Entertainment, Other, Consumer Goods, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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