RA C HEL T IN G LEPR O RM S A N D T O OL

I’m a marketing and social media specialist with a master’s degree and over 10 years’ experience, blending creative thinking with commercial awareness to drive measurable results. Over the past few years, I’ve led agency accounts and integrated digital campaigns for both B2B and B2C brands, focusing on platform-native content, audience insight, and performance optimisation.

From freelance strategy and delivery to senior in-house and agency roles, I’ve managed organic and paid social across multiple sectors—building communities, handling content calendars, copywriting, audits, and reporting aligned to business goals. I’m skilled in planning campaigns, managing budgets, nurturing client and stakeholder relationships, and improving outcomes through data-led decisions, including significant growth achievements for clients such as Mercedes-Benz Trucks.