Hi, I’m Aiko Peterson. I’m a marketing and brand strategy professional with a global track record building growth-focused campaigns for manufacturing, technology, and nonprofit spaces. I specialize in brand activation, digital marketing strategy, and cross-channel campaigns that align creative work with concrete business outcomes. My experience spans Indonesia and the United States, where I’ve led launches, scaled revenues, and boosted audience engagement across diverse markets. I’m passionate about turning insights into measurable results, building efficient operations, and collaborating with stakeholders from frontline teams to executives. I currently lead brand activation for Topwell Indonesia and am expanding my toolkit with a Harvard Digital Marketing Strategy certificate to drive even stronger outcomes for clients and communities.

Aiko Rachel Peterson

Hi, I’m Aiko Peterson. I’m a marketing and brand strategy professional with a global track record building growth-focused campaigns for manufacturing, technology, and nonprofit spaces. I specialize in brand activation, digital marketing strategy, and cross-channel campaigns that align creative work with concrete business outcomes. My experience spans Indonesia and the United States, where I’ve led launches, scaled revenues, and boosted audience engagement across diverse markets. I’m passionate about turning insights into measurable results, building efficient operations, and collaborating with stakeholders from frontline teams to executives. I currently lead brand activation for Topwell Indonesia and am expanding my toolkit with a Harvard Digital Marketing Strategy certificate to drive even stronger outcomes for clients and communities.

Available to hire

Hi, I’m Aiko Peterson. I’m a marketing and brand strategy professional with a global track record building growth-focused campaigns for manufacturing, technology, and nonprofit spaces. I specialize in brand activation, digital marketing strategy, and cross-channel campaigns that align creative work with concrete business outcomes. My experience spans Indonesia and the United States, where I’ve led launches, scaled revenues, and boosted audience engagement across diverse markets.

I’m passionate about turning insights into measurable results, building efficient operations, and collaborating with stakeholders from frontline teams to executives. I currently lead brand activation for Topwell Indonesia and am expanding my toolkit with a Harvard Digital Marketing Strategy certificate to drive even stronger outcomes for clients and communities.

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Language

Indonesian
Fluent
Javanese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Malay
Advanced
Japanese
Fluent

Work Experience

Brand Activation & Market Strategy Lead at PT Topwell Indonesia
July 1, 2023 - Present
Led end-to-end brand activation and market repositioning for a 40-year-old manufacturing company, transforming it into a recognizable infrastructure brand. Spearheaded flagship launches, established government-aligned partnerships, and elevated credibility across public-sector and commercial construction projects. Drove a 400%+ increase in panel sheet revenue by securing 8 national distributors and shifting product categories toward higher-growth segments.
Creative Specialist at Medstar Media
June 1, 2024 - June 1, 2025
Led creative strategy for Meta, Google, and social campaigns across 120+ clients, contributing to over $4M in ad-driven revenue. Directed a Black Friday SMS and digital campaign that generated $700,000+ for a single client. Built competitor and market analysis SOPs, improved creative consistency, and audited/optimized across paid channels to increase ROAS and conversions.
Assistant Audience Engagement Editor at The Daily Tar Heel
August 1, 2022 - May 1, 2024
Directed social, newsletter, and visual strategy across platforms with a combined 135,000+ audience. Led crisis and breaking-news coverage that was picked up by national media including the White House. Rebuilt social design system and growth strategy, increasing Instagram followers by 48%.
Public Relations Intern at Youth Mentoring Collaborative
August 1, 2023 - December 1, 2023
Led press, donor, and digital communications for a multi-state nonprofit serving Black and Brown youth. Produced media-style releases, fundraising emails, and newsletters driving turnout and donations for the 2023 Mentoring Symposium. Conducted SEO and audience research to optimize blog and email performance.
Strategic Communications (International Promotions) at WOW Company
August 1, 2020 - August 1, 2022
Built Gen Z marketing campaigns for entertainment and lifestyle brands including Netflix, NCT 127, Song Kang, and Kim Se-Joon. Helped launch a K-pop collaboration generating 50M+ YouTube views and 30,000+ Instagram followers. Optimized English-language web and social content for international SEO and discoverability.
Launch & Brand Marketing at Rawon Bar
June 1, 2021 - February 1, 2022
Led social, influencer, and brand launch strategy for a 16-location F&B chain. Executed zero-budget influencer and social activation that sold out a new store on opening day and drove 15% profit growth. Built TikTok and Instagram flywheels generating 11,000+ followers and 1,080% impression growth.
Brand Activation & Marketing Strategy Lead at Topwell Indonesia
July 1, 2023 - Present
Led end-to-end brand activation and marketing repositioning of a 40-year-old manufacturing company, transforming it into a nationally positioned infrastructure brand. Spearheaded the flagship IndoBuild Tech launch and built government-aligned partnerships, elevating credibility across public-sector and commercial construction projects. Drove a 400%+ increase in Panel Sheet revenue by securing 8 national distributors and shifting the company toward higher-growth product categories and customer segments.
Creative Specialist at Med Star Media
June 1, 2024 - June 1, 2025
Led creative strategy for Meta, Google, and SMB campaigns across 120+ clients, contributing to over $4M in ad-driven revenue. Directed a Black Friday SMS and digital campaign that generated $700,000+ for a single client. Built competitive and market analysis SOPs that reduced campaign errors by 38% and improved creative consistency. Audited and optimized creative across paid channels to increase ROAS and conversion performance.
Vice President of Marketing at Carolina Union Activities Board
August 1, 2023 - December 1, 2024
Led marketing for UNC’s largest student events, overseeing $450K+ in annual program funding. Executed crisis pivot when the annual concert was canceled, launching a flagship event in 2.5 weeks that drew 1,800+ attendees (highest in campus history). Managed a 30,000-person newsletter list with 43% open rate and directed on-campus, social, and partnership campaigns. Built internal workflows and documentation that increased operational efficiency by 30%.
International Promotions – Strategic Communications at WOW Company
August 1, 2020 - August 1, 2022
Built Gen Z marketing campaigns for entertainment and lifestyle brands including Netflix, NCT 127, Song Kang, and Kim Se-jeong. Helped launch a K-pop collaboration that generated 50M+ YouTube views and 30,000+ Instagram followers. Optimized English-language web and social content for international SEO and discoverability.
Launch & Brand Marketing at Raw on Bar
June 1, 2021 - February 1, 2022
Led social, influencer, and brand launch strategy for a 16-location F&B chain. Executed zero-budget influencer and social action that sold out a new store on opening day and drove 15% profit growth. Built TikTok and Instagram flywheels that generated 11,000+ new followers and 1,080% impression growth.

Education

Bachelor of Arts in Advertising and Public Relations; Minors in Data Science and Biology at University of North Carolina at Chapel Hill
August 1, 2021 - December 1, 2024
Graduate Certificate in Digital Marketing Strategy at Harvard Business School
January 1, 2025 - March 1, 2025
B.A. in Advertising and Public Relations, Minors in Data Science and Biology at University of North Carolina, Chapel Hill
August 1, 2021 - December 1, 2024
Graduate Certificate in Digital Marketing Strategy at Harvard Business School
January 1, 2025 - March 1, 2025

Qualifications

Graduate Certificate in Digital Marketing Strategy
January 1, 2025 - March 1, 2025
Graduate Certificate in Digital Marketing Strategy
January 1, 2025 - March 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education