Available to hire
I’m a results-driven digital marketer with 6 years of experience across 4 industries, working in both B2B (including SaaS) and B2C marketing. I strategize, collaborate, and craft 360-degree digital marketing campaigns aligned with the company’s target. I have a track record of increasing sales and achieving 10x ROAS.
I work fast, communicate clearly, and am deeply committed to delivering exceptional results on time. I stay on top of industry trends and enjoy collaborating with cross-functional teams to bring ideas to life.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Executive at PT GML Performance Consulting
January 1, 2025 - PresentDevelop strategy, plan, allocate budget, monitor and evaluate digital ads across Meta Ads (leads gen and managing leads through CRM) & LinkedIn. Managed budget as small as 5 mio rupiah/month, achieving 3x ROI and ongoing growth. Attract customers to join free coffee talks held by the company monthly, increasing participants by 30% in collaboration with the sales team. Plan, create briefs, post and manage GML’s social media across all platforms. Collaborate with development team to enhance the company’s landing page.
Digital Marketing Lead at Indonesia Human Capital & Beyond Summit (IHCBS)
February 1, 2026 - May 1, 2026Develop strategy, plan, allocate budget, monitor and evaluate digital ads across Meta, resulting in 5x ROAS with CPL as low as 30k per lead. Lead digital marketing activities to secure booth partnerships and generate revenue growth; led promotional content (images & videos) across Instagram, Facebook, TikTok, WhatsApp, and Email. Managed media buying, content scheduling, and evaluation with media partners.
Digital Marketing Executive at PT QuBisa Anugerah Indonesia
February 1, 2021 - December 1, 2024Develop strategy, plan, allocate budget, monitor and evaluate digital ads across Meta, LinkedIn, Google, Twitter & TikTok, achieving 50x MAU growth. Led B2B marketing initiatives with QuBisa Corporate as SaaS through leads generation and increased 10% sales growth in collaboration with the sales team. Managed 10 B2B Instagram posts per month with growth in engagement rate.
Social Media Specialist at GOBAN Cosmetics
November 1, 2018 - January 1, 2021Plan, supervise and monitor GOBAN’s social media on Instagram, and ecommerce presence on Shopee, Lazada, Tokopedia. Create and manage landing pages; assist in product development.
Freelance Digital Marketer / Copywriter / Voice Over Talent at Various Clients (Lalang.id, Trichologiste, MAXCOMM Digital Agency, GreatNusa, et al.)
January 1, 2018 - PresentCopywriter, voice-over talent and digital marketer for multiple clients. Boosted GreatNusa’s online branding via digital ads, achieving 1–2x MAU growth and increased webinar participants. Built professional company profiles for potential investors and prepared investor-focused slides.
Education
Bachelor's Degree in Advertising at University of Indonesia
August 1, 2014 - September 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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