Hi, I’m Raditya—a senior digital marketing professional with 8+ years of experience driving growth initiatives across agencies, hospitality, and consumer brands. I translate business objectives into measurable revenue, ROAS, and conversion outcomes, and I excel at building scalable, multi-channel systems that align strategy with execution. I’ve led end-to-end strategy-to-execution cycles, built strong workflows, and fostered cross-functional collaboration. I’m passionate about brand storytelling, data-driven decision making, and delivering sustainable long-term revenue growth.…

Raditya Sadana

Hi, I’m Raditya—a senior digital marketing professional with 8+ years of experience driving growth initiatives across agencies, hospitality, and consumer brands. I translate business objectives into measurable revenue, ROAS, and conversion outcomes, and I excel at building scalable, multi-channel systems that align strategy with execution. I’ve led end-to-end strategy-to-execution cycles, built strong workflows, and fostered cross-functional collaboration. I’m passionate about brand storytelling, data-driven decision making, and delivering sustainable long-term revenue growth.…

Available to hire

Hi, I’m Raditya—a senior digital marketing professional with 8+ years of experience driving growth initiatives across agencies, hospitality, and consumer brands. I translate business objectives into measurable revenue, ROAS, and conversion outcomes, and I excel at building scalable, multi-channel systems that align strategy with execution.

I’ve led end-to-end strategy-to-execution cycles, built strong workflows, and fostered cross-functional collaboration. I’m passionate about brand storytelling, data-driven decision making, and delivering sustainable long-term revenue growth.

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Language

English
Fluent
Indonesian
Advanced

Work Experience

Freelance Remote Digital Marketing Manager at Uptive Agency, Indonesia
January 1, 2022 - January 1, 2025
Designed and executed integrated Instagram and Meta Ads strategies; managed multi-client digital projects within a structured agency environment; delivered content workflows and governance; ensured delivery quality and timeline adherence; supported long-term revenue growth in hospitality sector; produced 60+ content assets per week across planning, production, and publishing.
Digital Marketing Manager at Nero Homestay
January 1, 2023 - January 1, 2026
Owned digital marketing strategy across organic and paid channels, supporting long-term revenue growth in the hospitality sector. Key Contributions & Impact: 1. Designed and executed integrated Instagram and Meta Ads strategies, generating 43 leads and 20 conversions within the first 6 weeks (46.5% conversion rate). 2. Contributed to Rp 1.5B+ cumulative digital revenue over a 4-year engagement period. 3. Established content and campaign optimization cycles to sustain performance beyond initial launch phases.
Project Manager at Uptive Agency, Indonesia
October 10, 2023 - January 1, 2026
Managed multi-client digital projects within a structured agency environment, ensuring delivery quality, timeline adherence, and stakeholder alignment. Key Contributions & Impact: - Oversaw 10 active clients simultaneously, managing up to 60 content assets per week across planning, production, and publishing stages. - Designed and enforced content workflows to maintain quality control and consistency across brands. - Acted as primary client liaison, sustaining high satisfaction through clear communication and delivery governance

Education

Master’s Degree in Management (Marketing Specialization) at Hasanuddin University
July 10, 2022 - October 30, 2024
Bachelor of Humanities – English Language & Literature at Airlangga University
August 10, 2016 - March 5, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods
    paper Gogiyuk, Indonesia

    I supported Gogiyuk!, a Korean grill restaurant in Tanjung Selor, by revamping their Instagram content strategy. I created a structured 12-grid layout, divided into 4 visual storylines, with each grid consisting of a single image, a Reels, and a carousel — posted 3 times a week.

    This approach transformed their feed from random, template-based posts into a clean, story-driven visual flow. I also designed Instagram Stories for open-close announcements, events, and refreshed their existing menu design for better clarity and branding.

    paper Just Klik Studio, Indonesia

    I supported Just Klik Studio, a self photo studio based in Tanjung Selor, in building their digital presence from the ground up. My role included developing a solid content strategy, managing Instagram growth, and executing Meta Ads — all done independently in a freelance capacity.

    Within the first month, their Instagram account grew to 786 followers through engaging and consistent content. I also launched 2 Meta Ads campaigns that generated 595 link clicks, 64 customer actions, and Rp 12,700,000 in revenue — with only Rp 372,715 in ad spend, resulting in a ROAS of 34.08x.

    paper Kalimaka Streetwear, Indonesia

    I supported Kalimaka Streetwear, a local fashion brand from Tanjung Selor, during the launch of their very first product. I was involved in managing their social media presence, running targeted Meta Ads, handling product photography, developing branding materials, and designing their initial website.

    I launched a Meta Ads campaign for their first t-shirt release, which resulted in all 50 units sold out within 10 days. With just Rp 671,000 in ad spend, the campaign generated Rp 10,000,000 in revenue — achieving a strong ROAS of 14.9x.