I’m a content creator with a background in communications and marketing. I create short-form content for my own TikTok platform, collaborate with lifestyle and beauty brands on UGC content, as well as run dedicated brand accounts. I stay closely plugged into platform trends and regularly use trending formats and audio to produce videos that feel native to the feed while staying aligned with brand tone and objectives. I’m specialise in end-to-end short-form productio, from ideation, appearing in front of the camera, to editing. I optimize content pacing, hooks, and visuals specifically for TikTok and other short-form platforms that align with your brand. I work well remotely, adapt quickly to feedback, and enjoy creating content that’s both engaging and effective.

Rae Kuan

PRO

I’m a content creator with a background in communications and marketing. I create short-form content for my own TikTok platform, collaborate with lifestyle and beauty brands on UGC content, as well as run dedicated brand accounts. I stay closely plugged into platform trends and regularly use trending formats and audio to produce videos that feel native to the feed while staying aligned with brand tone and objectives. I’m specialise in end-to-end short-form productio, from ideation, appearing in front of the camera, to editing. I optimize content pacing, hooks, and visuals specifically for TikTok and other short-form platforms that align with your brand. I work well remotely, adapt quickly to feedback, and enjoy creating content that’s both engaging and effective.

Available to hire

I’m a content creator with a background in communications and marketing. I create short-form content for my own TikTok platform, collaborate with lifestyle and beauty brands on UGC content, as well as run dedicated brand accounts. I stay closely plugged into platform trends and regularly use trending formats and audio to produce videos that feel native to the feed while staying aligned with brand tone and objectives.

I’m specialise in end-to-end short-form productio, from ideation, appearing in front of the camera, to editing. I optimize content pacing, hooks, and visuals specifically for TikTok and other short-form platforms that align with your brand. I work well remotely, adapt quickly to feedback, and enjoy creating content that’s both engaging and effective.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Influencer Marketing Intern at Manus AI (Meta Platforms)
January 1, 2026 - Present
Supported execution of influencer partnership campaigns across the European market, managing creator outreach, negotiations, timelines, and content approvals aligned with campaign objectives. Conducted creator and market research using Scrumball and Favikon to evaluate partnership fit, audience relevance, and sponsorship potential
Client Partner Intern at Shopee
August 1, 2025 - November 1, 2025
Analyzed Shopee Ads performance and commercial outcomes (ROAS, CIR, CPC, CR) for FMCG brand partners including Danone, Kao, and Beiersdorf, identifying optimization and revenue growth opportunities. Delivered client-facing performance reviews and pitching materials, advising brands on budget allocation, media mix, and targeting strategies to improve investment efficiency. Partnered closely with account managers to educate clients on ad solutions and best practices to drive incremental spend and long-term partnerships
Marketing Analytics Intern at Maybank Securities
January 1, 2025 - June 1, 2025
Delivered post-event performance analysis and insights through concise reporting decks, supporting evaluation of marketing initiatives and future optimization. Built structured reports using Excel (pivot tables, VLOOKUP) to track campaign, event, and trading performance for stakeholder decision-making. Supported email marketing campaigns by drafting copy, designing creatives in Canva, and running A/B tests to improve click-through rates
Digital Marketing Intern at Sphere Agency
May 1, 2024 - July 1, 2024
Planned, executed, and optimized multi-platform digital campaigns across Google (Search/YouTube), TikTok, and Meta for key brand accounts including BMW and Enfa. Collaborated with cross-functional teams (design, account management) to develop campaign concepts and creatives. Monitored campaign performance using Google Analytics and platform dashboards, exceeding BMW’s Google Ads KPI by 200%+ through continuous optimization. Conducted A/B testing on creatives, copy, and audiences, reducing cost per conversion and improving campaign efficiency. Researched market trends, audience insights, and market sizing to inform campaign strategy and growth opportunities
Content Creator at Peer
February 3, 2026 - Present

Education

Bachelor of Communication Studies with a Second Major in Business at Nanyang Technological University, Singapore
August 1, 2022 - June 1, 2026

Qualifications

Google Data Analytics Professional Certificate (Coursera)
January 11, 2030 - January 29, 2026
Google Ads for Beginners (Coursera)
January 11, 2030 - January 29, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Consumer Goods