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I'm a multidisciplinary Brand & Visual Strategist with over 8 years of experience helping brands across hospitality, lifestyle, beauty, retail, F&B, and property build meaningful and commercially successful identities. My expertise spans brand strategy, visual identity systems, creative direction, digital design, social media, and content creation, combining strategic thinking with thoughtful execution to create cohesive brand experiences across every touchpoint. Beyond design, I have extensive experience in marketing, leading integrated campaigns, developing content strategies, managing social media, and overseeing KOL and PR initiatives—from influencer partnerships and media collaborations to campaign execution and brand activations. Having worked with startups, established businesses, and regional brands across Southeast Asia, I bring a holistic understanding of how branding, marketing, and communications work together to build brand awareness, foster authentic connections, and drive business growth.…I'm a multidisciplinary Brand & Visual Strategist with over 8 years of experience helping brands across hospitality, lifestyle, beauty, retail, F&B, and property build meaningful and commercially successful identities. My expertise spans brand strategy, visual identity systems, creative direction, digital design, social media, and content creation, combining strategic thinking with thoughtful execution to create cohesive brand experiences across every touchpoint. Beyond design, I have extensive experience in marketing, leading integrated campaigns, developing content strategies, managing social media, and overseeing KOL and PR initiatives—from influencer partnerships and media collaborations to campaign execution and brand activations. Having worked with startups, established businesses, and regional brands across Southeast Asia, I bring a holistic understanding of how branding, marketing, and communications work together to build brand awareness, foster authentic connections, and drive business growth.

Rae Canero

Brand Designer, Art Director, Creative Director, +2

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I'm a multidisciplinary Brand & Visual Strategist with over 8 years of experience helping brands across hospitality, lifestyle, beauty, retail, F&B, and property build meaningful and commercially successful identities. My expertise spans brand strategy, visual identity systems, creative direction, digital design, social media, and content creation, combining strategic thinking with thoughtful execution to create cohesive brand experiences across every touchpoint. Beyond design, I have extensive experience in marketing, leading integrated campaigns, developing content strategies, managing social media, and overseeing KOL and PR initiatives—from influencer partnerships and media collaborations to campaign execution and brand activations. Having worked with startups, established businesses, and regional brands across Southeast Asia, I bring a holistic understanding of how branding, marketing, and communications work together to build brand awareness, foster authentic connections, and drive business growth.…I'm a multidisciplinary Brand & Visual Strategist with over 8 years of experience helping brands across hospitality, lifestyle, beauty, retail, F&B, and property build meaningful and commercially successful identities. My expertise spans brand strategy, visual identity systems, creative direction, digital design, social media, and content creation, combining strategic thinking with thoughtful execution to create cohesive brand experiences across every touchpoint. Beyond design, I have extensive experience in marketing, leading integrated campaigns, developing content strategies, managing social media, and overseeing KOL and PR initiatives—from influencer partnerships and media collaborations to campaign execution and brand activations. Having worked with startups, established businesses, and regional brands across Southeast Asia, I bring a holistic understanding of how branding, marketing, and communications work together to build brand awareness, foster authentic connections, and drive business growth.

Available to hire

I’m a multidisciplinary Brand & Visual Strategist with over 8 years of experience helping brands across hospitality, lifestyle, beauty, retail, F&B, and property build meaningful and commercially successful identities. My expertise spans brand strategy, visual identity systems, creative direction, digital design, social media, and content creation, combining strategic thinking with thoughtful execution to create cohesive brand experiences across every touchpoint.

Beyond design, I have extensive experience in marketing, leading integrated campaigns, developing content strategies, managing social media, and overseeing KOL and PR initiatives—from influencer partnerships and media collaborations to campaign execution and brand activations. Having worked with startups, established businesses, and regional brands across Southeast Asia, I bring a holistic understanding of how branding, marketing, and communications work together to build brand awareness, foster authentic connections, and drive business growth.