I am a highly accomplished and award-winning Art Director and Creative Lead with over 20 years of experience in visual design, advertising, and marketing, including 15+ years in managerial positions within agency and corporate environments. My work spans art, finance, and pharmaceutical sectors, delivering 360° brand strategies, visual identities, and complex UI/UX design for large-scale campaigns. I am known for a sharp eye for design, analytical problem-solving, and a track record of boosting team productivity through process optimization, workshops, and cross-functional collaboration. I thrive on turning ambitious ideas into cohesive brand experiences, and I have a proven ability to lead teams, manage budgets and timelines, and drive efficiency while maintaining high creative standards.…

Raef El-Khatib

I am a highly accomplished and award-winning Art Director and Creative Lead with over 20 years of experience in visual design, advertising, and marketing, including 15+ years in managerial positions within agency and corporate environments. My work spans art, finance, and pharmaceutical sectors, delivering 360° brand strategies, visual identities, and complex UI/UX design for large-scale campaigns. I am known for a sharp eye for design, analytical problem-solving, and a track record of boosting team productivity through process optimization, workshops, and cross-functional collaboration. I thrive on turning ambitious ideas into cohesive brand experiences, and I have a proven ability to lead teams, manage budgets and timelines, and drive efficiency while maintaining high creative standards.…

Available to hire

I am a highly accomplished and award-winning Art Director and Creative Lead with over 20 years of experience in visual design, advertising, and marketing, including 15+ years in managerial positions within agency and corporate environments. My work spans art, finance, and pharmaceutical sectors, delivering 360° brand strategies, visual identities, and complex UI/UX design for large-scale campaigns.

I am known for a sharp eye for design, analytical problem-solving, and a track record of boosting team productivity through process optimization, workshops, and cross-functional collaboration. I thrive on turning ambitious ideas into cohesive brand experiences, and I have a proven ability to lead teams, manage budgets and timelines, and drive efficiency while maintaining high creative standards.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Arabic
Fluent

Work Experience

Design Lead at Galerie LeRoyer
January 1, 2022 - Present
Led full creative direction across brand, web, and promotional materials for the gallery and 50+ artists. Directed visual campaigns for major art fairs. Designed UI/UX enhancements and iconography.
Senior Art Director at GLG Communications
December 31, 2022 - August 1, 2025
Developed strategic concepts for pharma clients. Led rebranding projects and UI/UX design.
Visual & Marketing Consultant at Balcan Plastics
December 31, 2022 - August 1, 2025
Drove modernization of visual identity. Built creative templates for campaigns.
Art Director at Crow and Barker
December 31, 2020 - August 1, 2025
Created digital campaigns and video content. Led brand initiatives and UX/UI partnerships.
Art Director / Graphic Designer at Various (Primedia SARL, DU AD, Al Oum Magazine, Alakhbar Newspaper, LBCI TV)
December 31, 2012 - August 1, 2025
Held roles as Art Director and Graphic Designer at multiple organizations including Primedia SARL, DU AD, Al Oum Magazine, Alakhbar Newspaper, and LBCI TV.
Design Lead at Galerie LeRoyer
January 1, 2022 - Present
Led full creative direction across brand, web, and promotional materials for the gallery and over 50 artists. Directed visual campaigns for major art fairs, and designed UI/UX enhancements and iconography.
Senior Art Director at GLG Communications
December 31, 2022 - August 1, 2025
Developed strategic concepts for pharmaceutical clients. Led rebranding projects and collaborated on UI/UX design initiatives.
Visual & Marketing Consultant at Balcan Plastics
December 31, 2022 - August 1, 2025
Drove modernization of visual identity and built creative templates for campaigns.
Art Director at Crow and Barker
December 31, 2020 - August 1, 2025
Created digital campaigns and video content. Led brand initiatives and collaborated on UX/UI partnerships.
Art Director at Primedia SARL, DU AD, Al Oum Magazine
December 31, 2012 - August 1, 2025
Led art direction across various media for multiple organizations including Primedia SARL, DU AD, and Al Oum Magazine.
Graphic Designer at Alakhbar Newspaper, LBCI TV
December 31, 2012 - August 1, 2025
Worked as graphic designer delivering visual content for Alakhbar Newspaper and LBCI TV.
Design Lead at Galerie Leroyer
January 1, 2022 - Present
Developed and updated the brand vision and mission; created, led, and supervised visual, marketing, and advertising materials for the gallery and over 50 artists. Organized and promoted special events internationally. Led rebranding efforts to enhance and modernize brand visuals. Designed UI/UX elements, including cohesive iconography systems. Managed internal design teams, introduced new processes, and collaborated with marketing and development teams. Launched promotional and educational videos and animations about Bitcoin and cryptocurrencies.
Senior Art Director at GLG Communications
December 31, 2022 - August 27, 2025
Created and supervised visual, marketing, and advertising materials for clients. Led pitch presentations ensuring alignment with brand specs. Introduced process improvements that increased productivity by 40% and reduced project time by 20%. Collaborated with marketing teams on campaigns and strategies. Mentored and guided design teams.
Visual & Marketing Consultant at Balcan Plastics
January 1, 2022 - August 27, 2025
Developed pharmaceutical marketing materials and visuals ensuring compliance with PAAB specifications. Assisted in creating and refining brand visuals and guidelines to enhance brand identity. Designed reusable templates for marketing campaigns and led rebrand efforts. Delivered UI/UX design improvements and collaborated with internal teams for optimized marketing outcomes.
Art Director at Crow And Barker
January 1, 2020 - August 27, 2025
Led visual, marketing, and advertising materials creation and supervision. Collaborated with marketing and design teams to define strategies and campaigns. Worked closely with UX/UI designers for improved user experience. Provided mentorship and maintained brand consistency across projects.
Graphic Designer at Alakhbar Newspaper
December 31, 2012 - August 27, 2025
Designed ads, newspaper layouts, promotional items, and prepared files for printing. Created customized advertisements and maintained brand consistency. Directed photoshoots and collaborated with media outlets to ensure timely delivery of high-quality materials.
Visual & Marketing Consultant at Balcan Plastics
January 1, 2020 - January 1, 2022
Provided visual branding and marketing consultancy, developing campaigns and materials to support corporate communications and product initiatives.
Art Director at Crow and Barker
January 1, 2013 - January 1, 2020
Directed art/creative production for diverse campaigns, overseeing design output and coordinating with copywriters and marketing teams.
Graphic Designer at AlAkhbar Newspaper
January 1, 2011 - January 1, 2012
Created editorial visuals, layouts, and advertising materials; collaborated with editorial teams to support print and digital issues.
Art Director at Primedia SARL
January 1, 2009 - January 1, 2011
Led art direction for magazines and print materials, overseeing visual design and production workflows.
Art Director at Du AD
January 1, 2007 - January 1, 2009
Directed visual campaigns and brand communications for a Dubai-based agency, shaping campaign concepts and execution.
Art Director at Al Oum Magazine
January 1, 2004 - January 1, 2007
Led art direction for magazine visuals, layout concepts, and related branding materials for Beirut edition.

Education

B.A. at American University of Science and Technology (AUST), Lebanon
January 1, 2000 - December 31, 2003
B.A. at American University of Science and Technology (AUST), Lebanon
January 1, 2000 - December 31, 2003
Bachelor Degree at Business & Computer University (BCU)
January 1, 2003 - January 1, 2004
Bachelor Degree at American University of Science and Technology (AUST)
January 1, 2000 - January 1, 2003
Bachelor Degree Graphic Design at BCU (Business & Computer University)
January 1, 2003 - January 1, 2004
Bachelor Degree Advertising at AUST (American University of Science and Technology)
January 1, 2000 - January 1, 2003
Bachelor Degree Graphic Design at BCU (Business & Computer University)
January 1, 2003 - January 1, 2004
Bachelor Degree Advertising at AUST (American University of Science and Technology)
January 1, 2000 - January 1, 2003

Qualifications

Keystone Awards - Best Communicative Designs
January 1, 2017 - December 31, 2018
QAFAK Branding Award
January 1, 2008 - December 31, 2008
Keystone Awards - Best Communicative Designs
January 1, 2017 - December 31, 2018
QAFAK Branding Award
January 1, 2008 - December 31, 2008
QAFAK Branding Award
January 1, 2008 - August 27, 2025
Keystone Award for Best Communicative Designs
January 1, 2017 - August 27, 2025
Keystone Award for Best Communicative Designs
January 1, 2018 - August 27, 2025
Keystone Award for Best Communicative Designs
January 1, 2017 - February 11, 2026
Keystone Award for Best Communicative Designs
January 1, 2018 - February 11, 2026
QAFAK Branding Award
January 11, 2030 - February 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Other, Software & Internet, Retail, Healthcare, Financial Services

Skills

Experience Level