Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
French
Advanced
Arabic
Fluent
Work Experience
Design Lead at Galerie LeRoyer
January 1, 2022 - PresentLed full creative direction across brand, web, and promotional materials for the gallery and 50+ artists. Directed visual campaigns for major art fairs. Designed UI/UX enhancements and iconography.
Senior Art Director at GLG Communications
December 31, 2022 - August 1, 2025Developed strategic concepts for pharma clients. Led rebranding projects and UI/UX design.
Visual & Marketing Consultant at Balcan Plastics
December 31, 2022 - August 1, 2025Drove modernization of visual identity. Built creative templates for campaigns.
Art Director at Crow and Barker
December 31, 2020 - August 1, 2025Created digital campaigns and video content. Led brand initiatives and UX/UI partnerships.
Art Director / Graphic Designer at Various (Primedia SARL, DU AD, Al Oum Magazine, Alakhbar Newspaper, LBCI TV)
December 31, 2012 - August 1, 2025Held roles as Art Director and Graphic Designer at multiple organizations including Primedia SARL, DU AD, Al Oum Magazine, Alakhbar Newspaper, and LBCI TV.
Design Lead at Galerie LeRoyer
January 1, 2022 - PresentLed full creative direction across brand, web, and promotional materials for the gallery and over 50 artists. Directed visual campaigns for major art fairs, and designed UI/UX enhancements and iconography.
Senior Art Director at GLG Communications
December 31, 2022 - August 1, 2025Developed strategic concepts for pharmaceutical clients. Led rebranding projects and collaborated on UI/UX design initiatives.
Visual & Marketing Consultant at Balcan Plastics
December 31, 2022 - August 1, 2025Drove modernization of visual identity and built creative templates for campaigns.
Art Director at Crow and Barker
December 31, 2020 - August 1, 2025Created digital campaigns and video content. Led brand initiatives and collaborated on UX/UI partnerships.
Art Director at Primedia SARL, DU AD, Al Oum Magazine
December 31, 2012 - August 1, 2025Led art direction across various media for multiple organizations including Primedia SARL, DU AD, and Al Oum Magazine.
Graphic Designer at Alakhbar Newspaper, LBCI TV
December 31, 2012 - August 1, 2025Worked as graphic designer delivering visual content for Alakhbar Newspaper and LBCI TV.
Design Lead at Galerie Leroyer
January 1, 2022 - PresentDeveloped and updated the brand vision and mission; created, led, and supervised visual, marketing, and advertising materials for the gallery and over 50 artists. Organized and promoted special events internationally. Led rebranding efforts to enhance and modernize brand visuals. Designed UI/UX elements, including cohesive iconography systems. Managed internal design teams, introduced new processes, and collaborated with marketing and development teams. Launched promotional and educational videos and animations about Bitcoin and cryptocurrencies.
Senior Art Director at GLG Communications
December 31, 2022 - August 27, 2025Created and supervised visual, marketing, and advertising materials for clients. Led pitch presentations ensuring alignment with brand specs. Introduced process improvements that increased productivity by 40% and reduced project time by 20%. Collaborated with marketing teams on campaigns and strategies. Mentored and guided design teams.
Visual & Marketing Consultant at Balcan Plastics
January 1, 2022 - August 27, 2025Developed pharmaceutical marketing materials and visuals ensuring compliance with PAAB specifications. Assisted in creating and refining brand visuals and guidelines to enhance brand identity. Designed reusable templates for marketing campaigns and led rebrand efforts. Delivered UI/UX design improvements and collaborated with internal teams for optimized marketing outcomes.
Art Director at Crow And Barker
January 1, 2020 - August 27, 2025Led visual, marketing, and advertising materials creation and supervision. Collaborated with marketing and design teams to define strategies and campaigns. Worked closely with UX/UI designers for improved user experience. Provided mentorship and maintained brand consistency across projects.
Graphic Designer at Alakhbar Newspaper
December 31, 2012 - August 27, 2025Designed ads, newspaper layouts, promotional items, and prepared files for printing. Created customized advertisements and maintained brand consistency. Directed photoshoots and collaborated with media outlets to ensure timely delivery of high-quality materials.
Visual & Marketing Consultant at Balcan Plastics
January 1, 2020 - January 1, 2022Provided visual branding and marketing consultancy, developing campaigns and materials to support corporate communications and product initiatives.
Art Director at Crow and Barker
January 1, 2013 - January 1, 2020Directed art/creative production for diverse campaigns, overseeing design output and coordinating with copywriters and marketing teams.
Graphic Designer at AlAkhbar Newspaper
January 1, 2011 - January 1, 2012Created editorial visuals, layouts, and advertising materials; collaborated with editorial teams to support print and digital issues.
Art Director at Primedia SARL
January 1, 2009 - January 1, 2011Led art direction for magazines and print materials, overseeing visual design and production workflows.
Art Director at Du AD
January 1, 2007 - January 1, 2009Directed visual campaigns and brand communications for a Dubai-based agency, shaping campaign concepts and execution.
Art Director at Al Oum Magazine
January 1, 2004 - January 1, 2007Led art direction for magazine visuals, layout concepts, and related branding materials for Beirut edition.
Education
B.A. at American University of Science and Technology (AUST), Lebanon
January 1, 2000 - December 31, 2003B.A. at American University of Science and Technology (AUST), Lebanon
January 1, 2000 - December 31, 2003Bachelor Degree at Business & Computer University (BCU)
January 1, 2003 - January 1, 2004Bachelor Degree at American University of Science and Technology (AUST)
January 1, 2000 - January 1, 2003Bachelor Degree Graphic Design at BCU (Business & Computer University)
January 1, 2003 - January 1, 2004Bachelor Degree Advertising at AUST (American University of Science and Technology)
January 1, 2000 - January 1, 2003Qualifications
Keystone Awards - Best Communicative Designs
January 1, 2017 - December 31, 2018QAFAK Branding Award
January 1, 2008 - December 31, 2008Keystone Awards - Best Communicative Designs
January 1, 2017 - December 31, 2018QAFAK Branding Award
January 1, 2008 - December 31, 2008QAFAK Branding Award
January 1, 2008 - August 27, 2025Keystone Award for Best Communicative Designs
January 1, 2017 - August 27, 2025Keystone Award for Best Communicative Designs
January 1, 2018 - August 27, 2025Keystone Award for Best Communicative Designs
January 1, 2017 - February 11, 2026Keystone Award for Best Communicative Designs
January 1, 2018 - February 11, 2026QAFAK Branding Award
January 11, 2030 - February 11, 2026Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Other, Software & Internet, Retail, Healthcare, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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