Senior Video Editor and Post-Production Lead with 15+ years of experience. I work on branded content, documentaries and long-form projects, supporting agencies and brands from first cut through final delivery. Experience includes projects for MTV, Warner Bros. Discovery, Shell, Coty, LG and Peugeot. My focus is on narrative clarity, rhythm and clean finishing, combined with reliable post-production workflows and remote collaboration across international teams. Based in Amsterdam and working with clients worldwide. --- Experience highlights Senior Video Editing and Post-Production Leadership on international brand and documentary projects. Creative editorial support for agency-led campaigns across Europe and the US.…

Rafael Maretti

Senior Video Editor and Post-Production Lead with 15+ years of experience. I work on branded content, documentaries and long-form projects, supporting agencies and brands from first cut through final delivery. Experience includes projects for MTV, Warner Bros. Discovery, Shell, Coty, LG and Peugeot. My focus is on narrative clarity, rhythm and clean finishing, combined with reliable post-production workflows and remote collaboration across international teams. Based in Amsterdam and working with clients worldwide. --- Experience highlights Senior Video Editing and Post-Production Leadership on international brand and documentary projects. Creative editorial support for agency-led campaigns across Europe and the US.…

Available to hire

Senior Video Editor and Post-Production Lead with 15+ years of experience.

I work on branded content, documentaries and long-form projects, supporting agencies and brands from first cut through final delivery. Experience includes projects for MTV, Warner Bros. Discovery, Shell, Coty, LG and Peugeot. My focus is on narrative clarity, rhythm and clean finishing, combined with reliable post-production workflows and remote collaboration across international teams. Based in Amsterdam and working with clients worldwide.

Experience highlights

Senior Video Editing and Post-Production Leadership on international brand and documentary projects.

Creative editorial support for agency-led campaigns across Europe and the US.

See more

Language

English
Fluent
Portuguese
Fluent

Work Experience

Creative Director | Executive Producer | Senior Editor / Post-Production Lead | Founder at Garoa Films
November 1, 2019 - Present
• Directed and executive produced documentary and branded films, overseeing projects end-to-end from creative concept through final delivery across international clients. • Led senior-level editing for long- and short-form content, shaping narrative structure, rhythm, and visual consistency. • Directed, produced, and delivered 80+ video pieces across Europe and the US, supporting multi-market brand campaigns and documentary-style storytelling. • Managed post-production workflows across multiple concurrent projects, combining hands-on editing with coordination of multidisciplinary teams and freelancers. • Used AI-driven workflows with tools such as Midjourney, Nano Banana, Runway ML, Veo 3.1, Sora, Kling, Flux, and Topaz Labs, orchestrated through Higgsfield.ai and Weavy.ai to create original visual material and accelerate previs, testing, and post-production tasks. • Operated through two connected entities, Garoa Films (studio brand) and rafamaretti.com (personal direction label) serving agencies and international brands at scale.
Editorial Standards Editor | Content Operations (EMEA) at Warner Bros. Discovery
January 1, 2020 - Present
• Oversaw editorial standards, accuracy, and final clearance within large-scale EMEA content pipelines supporting broadcast and streaming delivery at Warner Bros. Discovery. • Reviewed and approved 15+ titles per week (700+ annually) across multiple international markets, ensuring narrative integrity, regulatory alignment, and zero-return delivery for channels and platforms including Discovery Channel, TLC, HGTV , Food Network, and HBO Max. • Validated localized content in line with regional regulations and internal editorial standards, maintaining consistency across territories without interfering with creative intent. • Applied regulatory frameworks including Ofcom (UK), Kijkwijzer (NL), BLM (DE), and Asharq (MENA) as part of final editorial approval for episodic and feature programming. • Supported high-volume, time-sensitive international delivery across EMEA markets through cloud-based editorial review workflows.
Founder | Executive Producer | Director / Post-Production Supervisor at Attack Films
April 1, 2010 - November 30, 2019
• Founded and led a 12 person core team, delivering commercials and branded content for global brands including Whirlpool, LG, Philips, Peugeot, Coty and Kimberly Clark. • Produced 60+ video campaigns per year, managing high-volume creative output while meeting tight timelines and delivery requirements. • Led projects end to end, from concept and production planning through on-set execution and post-production, making creative and editorial decisions across all stages of production. • Scaled crews for national and international shoots, handling budgets, contracts, schedules, and delivery alongside creative direction.
Field Director | Editor | Cinematographer (Early Career) at Earlier Credits
December 1, 2003 - May 1, 2010
• MTV Brasil – Field Director and Producer on branded entertainment formats including "Pimp My Ride Brasil" (V olkswagen). • SBT – Freelance cinematographer covering international events, including interviews with the principal cast at the London premiere of Harry Potter and the Prisoner of Azkaban. • DUO2 – Field Director and interviewer for the documentary series Sustentáculos, operating as a "one-man band" across 10+ Brazilian states (direction, camera, lighting, sound). • TRAMA (Multishow & TV Cultura) – Co-director, Cinematographer, and Editor on music and culture programming; co-created the TV format for the series Radiola.

Education

Bachelor's degree, Communication and Media Studies at FAAP
January 1, 2000 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper Pixi Beauty | 25 Years | (UK / US / Sweden)

    Director / Co-producer / Editor / Script: Rafa Maretti

    A 15-minute brand story / brand content video in a documentary style, celebrating the 25-year history of absolute success of Pixi Beauty. It was shot in various locations, including London and Lewes, UK; Stockholm, Sweden; and Los Angeles and Santa Barbara, USA. Pixi Beauty is a cosmetics company with offices in Los Angeles, London, and Singapore, and it operates in over 60 countries. I served as the director, screenwriter, and editor, leading a production and post-production team of 28 people.

    paper Shell (Raízen) | Energy Evolution | Animation

    Director / Script / Post-production Supervisor / Editor: Rafa Maretti

    Produced for Raizen, the owner of Shell in Brazil, this animated video explores the development of energy matrices and showcases Shell-Raizen’s leadership in renewable energy innovations. Using a mix of 2D and 3D animation techniques, the video effectively communicates the evolving energy landscape. Directed, written, and edited by Rafa Maretti, who also served as the post-production supervisor, this project delivers a visually engaging and informative narrative.

    paper Melkweg | Cirque Rock N Roll | Netherlands

    Director: Rafa Maretti / Locations: Amsterdam (Netherlands)

    The ‘Cirque Rock N Roll’ festival, held at Melkweg, a renowned venue in the heart of Amsterdam, is celebrated through this promotional video. It offers a glimpse into the vibrant scene of Dutch independent bands that perform seasonally at this famous music hall. The video captures the essence of the event, highlighting its unique musical offerings and the energetic atmosphere of the venue. Directed by Rafa Maretti, it effectively showcases the dynamic performances and the lively crowd, enhancing the festival’s appeal.

    paper Stella Artois | Father's Day | Carousel

    Director / DoP / Editor / Producer: Rafa Maretti

    This series of four square mini-videos for Stella Artois was crafted specifically for Father’s Day. Designed to function interactively as a video carousel on Facebook and Instagram, these videos provide users with a dynamic viewing experience. Each piece in the series celebrates the occasion, engaging audiences with creative content and a novel presentation format. Produced and directed by Rafa Maretti, this project effectively captures the essence of Father’s Day, enhancing Stella Artois’ connection with its audience through innovative storytelling.