Results-driven Digital Marketing Consultant with over 12 years of experience helping businesses grow online through data-driven Marketing Strategies, Web Development, SEO, and Paid Advertising. Specialized in WordPress, SEO/SEM, Google Ads, Meta Ads, and content strategy. Bilingual (English-Spanish) with a deep understanding of multicultural audiences. Passionate about creating impactful digital experiences that drive results.

Rafael Rayo

Results-driven Digital Marketing Consultant with over 12 years of experience helping businesses grow online through data-driven Marketing Strategies, Web Development, SEO, and Paid Advertising. Specialized in WordPress, SEO/SEM, Google Ads, Meta Ads, and content strategy. Bilingual (English-Spanish) with a deep understanding of multicultural audiences. Passionate about creating impactful digital experiences that drive results.

Available to hire

Results-driven Digital Marketing Consultant with over 12 years of experience helping businesses grow online through data-driven Marketing Strategies, Web Development, SEO, and Paid Advertising. Specialized in WordPress, SEO/SEM, Google Ads, Meta Ads, and content strategy.

Bilingual (English-Spanish) with a deep understanding of multicultural audiences. Passionate about creating impactful digital experiences that drive results.

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Digital Marketing Consultant at RafaelRayo.com
January 1, 2012 - June 21, 2024
Planned and executed comprehensive digital marketing strategies, incorporating SEO, SEM, Email, Social Media, and Inbound Marketing, with application of Google Ads and Meta Ads for targeted ad campaigns. Managed web projects for diverse industries using WordPress and Elementor. Led campaigns that increased web traffic, lead generation, and conversion rates through data-driven ad campaign optimization and performance reporting. Specialized in eCommerce, SMO/SMM, and CRM-driven automation.
Digital Strategy Consultant, Coach & Speaker at SEA - Strategy, Coaching & Speaking
January 1, 2018 - June 21, 2024
Delivered workshops and coaching on leadership, entrepreneurship, and digital growth. Helped startups and professionals improve their online visibility and digital performance. Conducted trainings in marketing, influence, and business development.
Digital Marketing Consultant at GorillaBound
January 1, 2015 - December 31, 2018
Managed digital strategy and Inbound Marketing implementation. Led creative and performance-focused campaigns to support client growth.
Digital Projects Manager at WeAreDataLab
January 1, 2012 - December 31, 2015
Oversaw development and implementation of digital projects for clients. Coordinated teams and ensured delivery of websites, campaigns and analytics dashboards.
Webmaster - Digital Production at Sístole / Sancho BBDO
January 1, 2012 - December 31, 2012
Implemented and maintained web infrastructure for major advertising campaigns.
Digital Marketing Consultant at RafaelRayo.com
January 1, 2014 - Present
Designed and implemented full-scale digital marketing strategies (SEO, SEM, Email Marketing, Social Media, Inbound Marketing). Led web development projects across various industries. Optimized websites for Google search, increasing traffic and visibility. Managed performance-focused campaigns to boost lead generation and conversions. Set up CRM-based automation workflows. Managed eCommerce operations and social media presence. Created content for blogs and social media platforms.
Digital Strategy Consultant, Coach & Speaker at Self-employed / Freelance
January 1, 2018 - Present
Delivered coaching and training in leadership, entrepreneurship, and digital growth. Helped startups and professionals enhance their digital performance and visibility. Provided marketing consulting and website support. Created web-based solutions for memberships and events. Improved lead generation through web optimization.
Digital Marketing Consultant at Gorilla Bound
January 1, 2018 - September 15, 2025
Developed digital strategies and executed inbound marketing initiatives. Designed and built websites to increase online sales. Led creative direction for performance-based campaigns.
Digital Project Manager at We Are Data Lab
January 1, 2016 - September 15, 2025
Managed the development and delivery of digital projects. Provided strategic support to clients. Oversaw content creation for social media. Coordinated teams to deliver high-quality web solutions.
Web Master – Digital Production at BBDO Bogotá
January 1, 2013 - September 15, 2025
Executed web implementation for large-scale advertising campaigns. Handled front-end development and technical support.
Web Developer at Various Ad Agencies
January 1, 2015 - September 15, 2025
Developed websites for multiple agencies and clients; front-end development; technical support.
IT Coordinator at SSIS S.A.S.
January 1, 2011 - September 15, 2025
Coordinate IT and systems support.
Multimedia & Systems Support at CSR Bogotá / FONABOT
January 1, 2010 - September 15, 2025
Provided multimedia and systems support.
Digital Marketing Consultant at RafaelRayo.com
January 1, 2014 - Present
Designed and implemented full-scale digital marketing strategies (SEO, SEM, Email Marketing, Social Media, Inbound Marketing). Led web development projects across various industries. Optimized websites for Google search, increasing traffic and visibility. Managed performance-focused campaigns to boost lead generation and conversions. Set up CRM-based automation workflows. Managed eCommerce operations and social media presence. Created content for blogs and social media platforms.
Digital Strategy Consultant, Coach & Speaker at SEA – Estrategia, Coaching y Conferencias
January 1, 2018 - Present
Delivered coaching and training in leadership, entrepreneurship, and digital growth. Helped startups and professionals enhance their digital performance and visibility. Provided marketing consulting and website support. Created web-based solutions for memberships and events. Improved lead generation through web optimization.
Digital Marketing Consultant at Gorilla Bound
January 1, 2018 - September 15, 2025
Developed digital strategies and executed in-bound marketing initiatives. Designed and built websites to increase online sales. Led creative direction for performance-based campaigns.
Digital Project Manager at WeAre Data Lab
January 1, 2016 - September 15, 2025
Managed the development and delivery of digital projects. Provided strategic support to clients. Oversaw content creation for social media. Coordinated teams to deliver high-quality web solutions.
Web Master – Digital Production at Sístole / Sancho BBDO
January 1, 2013 - September 15, 2025
Executed web implementation for large-scale advertising campaigns. Handled front-end development and technical support.
Web Developer at Various Ad Agencies
January 1, 2015 - September 15, 2025
Implemented front-end development and web solutions across multiple ad agencies.
IT Coordinator at SSIS S.A.S.
January 1, 2011 - September 15, 2025
Coordinated IT operations and infrastructure for the organization.
Multimedia & Systems Support at CSR Bogotá / FONABOTT
January 1, 2010 - September 15, 2025
Provided multimedia and systems support across projects.
Digital Marketing Consultant at RafaelRayo.com
January 1, 2014 - Present
Designed and implemented full-scale digital marketing strategies (SEO, SEM, Email Marketing, Social Media, Inbound Marketing). Led web development projects across various industries. Optimized websites for Google search, increasing traffic and visibility. Managed performance-focused campaigns to boost lead generation and conversions. Set up CRM-based automation workflows. Managed eCommerce operations and social media presence. Created content for blogs and social media platforms.
Digital Strategy Consultant, Coach & Speaker at SEA – Estrategia, Coaching y Conferencias
January 1, 2018 - Present
Delivered coaching and training in leadership, entrepreneurship, and digital growth. Helped startups and professionals enhance digital performance and visibility. Provided marketing consulting and website support. Created web-based solutions for memberships and events. Improved lead generation through web optimization.
Digital Marketing Consultant at Gorilla Bound
January 1, 2018 - September 15, 2025
Developed digital strategies and executed inbound marketing initiatives. Designed and built websites to increase online sales. Led creative direction for performance-based campaigns.
Digital Project Manager at We Are Data Lab
January 1, 2016 - September 15, 2025
Managed the development and delivery of digital projects. Provided strategic support to clients. Oversaw content creation for social media. Coordinated teams to deliver high-quality web solutions.
Web Master – Digital Production at Sisto le / Sanco BBDO
January 1, 2013 - September 15, 2025
Executed web implementation for large-scale advertising campaigns. Handled front-end development and technical support.
Web Developer at Various Advertising Agencies
January 1, 2015 - September 15, 2025
Developed websites for multiple clients while working across agencies.
IT Coordinator at SSIS S.A.S
January 1, 2011 - September 15, 2025
Maintained IT infrastructure and support.
Multimedia & Systems Support at CSR Bogotá / FONABOTT
January 1, 2010 - September 15, 2025
Provided multimedia and systems support.
Digital Marketing Consultant at Rafael Rayo (Self-employed)
January 1, 2014 - Present
Designed and implemented full-scale digital marketing strategies (SEO, SEM, Email Marketing, Social Media, inbound marketing). Led web development projects across industries; optimized websites for search engines; managed performance-focused campaigns; set up CRM-based automation workflows; oversaw ecommerce operations and content creation for blogs and social media.
Digital Strategy Consultant, Coach & Speaker at SEO – Estrategia, Coaching y Conferencias
January 1, 2018 - Present
Delivered coaching and training in leadership, entrepreneurship, and digital growth; helped startups and professionals improve digital performance and visibility; provided marketing consulting and website support; created web-based solutions for memberships and events; improved lead generation through web optimization.
Digital Marketing Consultant at Gorilla Bound
January 1, 2018 - September 15, 2025
Developed digital strategies and led inbound marketing initiatives; designed and built websites to increase online sales; directed creative output for performance-based campaigns.
Digital Project Manager at We Are Data Lab
January 1, 2016 - September 15, 2025
Managed the development and delivery of digital projects; provided strategic support to clients; oversaw content creation for social media; coordinated teams to deliver high-quality web solutions.
Web Master – Digital Production at BBDO Bogotá
January 1, 2013 - September 15, 2025
Executed web implementations for large-scale advertising campaigns; handled front-end development and technical support.
Web Developer at Various Ad Agencies
January 1, 2015 - September 15, 2025
Developed websites across multiple agencies; contributed to frontend and backend tasks; supported clients with web projects.
IT Coordinator at SSI S.A.S.
January 1, 2011 - September 15, 2025
Coordinated IT operations; supported systems and infrastructure.
Multimedia & Systems Support at CSR Bogotá / FON ABO TT
January 1, 2010 - September 15, 2025
Provided multimedia and systems support for the organization; wide range of IT tasks.
Digital Marketing Consultant at RafaelRayo.com
January 1, 2014 - Present
Designed and implemented full-scale digital marketing strategies (SEO, SEM, Email Marketing, Social Media, Inbound Marketing). Led web development projects across multiple industries. Optimized websites for Google search, increasing traffic and visibility. Managed performance-focused campaigns to boost lead generation and conversions. Set up CRM-based automation workflows. Managed eCommerce operations and social media presence. Created content for blogs and social media platforms.
Digital Strategy Consultant, Coach & Speaker at Independent / Bogotá
January 1, 2018 - Present
Delivered coaching and training in leadership, entrepreneurship, and digital growth. Helped startups and professionals enhance their digital performance and visibility. Provided marketing consulting and website support. Created web-based solutions for memberships and events.
Digital Marketing Consultant at Gorilla Bound
December 31, 2018 - September 15, 2025
Developed digital strategies and executed inbound marketing initiatives. Designed and built websites to increase online sales. Led creative direction for performance-based campaigns.
Digital Project Manager at We Are Data Lab
December 31, 2016 - September 15, 2025
Managed the development and delivery of digital projects. Provided strategic support to clients. Oversaw content creation for social media. Coordinated teams to deliver high-quality web solutions.
Web Master – Digital Production at SístoLe / Sancho BBDO
December 31, 2013 - September 15, 2025
Executed web implementation for large-scale advertising campaigns. Handled front-end development and technical support.
Web Developer at Various Ad Agencies
December 31, 2015 - September 15, 2025
Web development for multiple agencies, building and maintaining sites to support advertising campaigns.
IT Coordinator at SSIS S.A.S.
December 31, 2011 - September 15, 2025
IT coordination and technical support across projects and campaigns.
Multimedia & Systems Support at CSR Bogotá / FONABOT
December 31, 2010 - September 15, 2025
Provided multimedia and systems support, maintaining digital assets and internal IT infrastructure.

Education

Electronic Engineering at Universidad Manuela Beltrán (UMB)
January 1, 2007 - December 31, 2007
Postgraduate in Digital Marketing & Community Management at IEBS Business School
January 1, 2014 - September 15, 2025
CCNA Certification (Cisco Telecommunications) at INNATEL
January 1, 2009 - September 15, 2025
Audio & Sound Certification at Canción
January 1, 2009 - September 15, 2025
BSc. in Electrical Engineering (Telecom) at UMB
January 1, 2007 - September 15, 2025
Postgraduate in Digital Marketing & Community Management at IEB S Business School
January 1, 2014 - January 1, 2014
Web Design & Development at Bogotá, Colombia
January 1, 2010 - January 1, 2010
CCNA Certification (Cisco Telecommunication) at INNATEL
January 1, 2009 - January 1, 2009
Audio & Sound Certification at Canción
January 1, 2009 - January 1, 2009
BSc. in Electronic Engineering (Telecom) at UM B
January 1, 2007 - January 1, 2007
Postgraduate in Digital Marketing & Community Management at IEBS Business School
January 1, 2014 - September 15, 2025
CCNA Certification (Cisco Telecommunications) at INNATEL
January 1, 2009 - September 15, 2025
Audio & Sound Certification at Canción
January 1, 2009 - September 15, 2025
BSc. in Electronic Engineering (Telecommunications) at UM B
January 1, 2007 - September 15, 2025
Coach, Speaker & Trainer – John Maxwell Team at John Maxwell Team
January 1, 2017 - September 15, 2025
Postgraduate in Digital Marketing & Community Management at IEBS Business School
January 1, 2014 - January 1, 2014
Web Design & Development at Bogotá, Colombia
January 1, 2010 - January 1, 2010
CCNA Certification at INNATEL
January 1, 2009 - January 1, 2009
Audio & Sound Certification at Canción
January 1, 2009 - January 1, 2009
BSc. in Electronic Engineering (Telecom) at Universidad Manuela Beltrán (UMB)
January 1, 2007 - January 1, 2007
Coach, Speaker & Trainer at John Maxwell Team
January 1, 2017 - September 15, 2025
Postgraduate in Digital Marketing & Community Management at IEBS Business School
January 1, 2014 - December 31, 2014
Web Design & Development at Bogotá, Colombia
January 1, 2010 - December 31, 2010
CCNA Certification at INNATEL
January 1, 2009 - December 31, 2009
Audio & Sound Certification at Canzión
January 1, 2009 - December 31, 2009
BSc. in Electronic Engineering (Telecom) at UMB
January 1, 2007 - December 31, 2007

Qualifications

Postgraduate, Digital Marketing & Community Management
January 1, 2014 - December 31, 2014
Web Design & Development
January 1, 2010 - December 31, 2010
Web Design & Development
January 1, 2010 - September 15, 2025
John Maxwell Team - Coach, Speaker & Trainer
January 1, 2017 - September 15, 2025
CCNA Certification (Cisco Telecommunications)
January 1, 2009 - September 15, 2025
Audio & Sound Certification
January 1, 2009 - September 15, 2025
Coach, Speaker & Trainer – John Maxwell Team
January 1, 2017 - September 15, 2025
CCNA Certification (Cisco Telecommunication)
January 1, 2009 - September 15, 2025
Audio & Sound Certification
January 1, 2009 - September 15, 2025
BSc. in Electronic Engineering (Telecom)
January 1, 2007 - September 15, 2025
Web Design & Development
January 1, 2010 - September 15, 2025
Coach, Speaker & Trainer – John Maxwell Team
January 1, 2017 - September 15, 2025
CCNA Certification (Cisco Telecommunications)
January 1, 2009 - September 15, 2025
Audio & Sound Certification
January 1, 2009 - September 15, 2025
CCNA Certification
January 1, 2009 - January 1, 2009
Audio & Sound Certification
January 1, 2009 - January 1, 2009
CCNA Certification
January 1, 2009 - September 15, 2025
Audio & Sound Certification
January 1, 2009 - September 15, 2025

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment, Other, Telecommunications, Education