Creative 3D designer and creative director with a strong background in visual merchandising, dedicated to turning ideas into engaging retail experiences. I develop concepts for product launches, store environments, POS campaigns, and immersive consumer interactions—always balancing aesthetics with strategic purpose.…

Rafael Romano

Creative 3D designer and creative director with a strong background in visual merchandising, dedicated to turning ideas into engaging retail experiences. I develop concepts for product launches, store environments, POS campaigns, and immersive consumer interactions—always balancing aesthetics with strategic purpose.…

Available to hire

Creative 3D designer and creative director with a strong background in visual merchandising, dedicated to turning ideas into engaging retail experiences. I develop concepts for product launches, store environments, POS campaigns, and immersive consumer interactions—always balancing aesthetics with strategic purpose.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

3D Designer Coordinator at Cheil Brazil Samsung
January 1, 2024 - May 20, 2026
Managed a 3D design team of 6 people, handling deadlines and project coordination for point-of-sale (POS). Produced 3D modeling, texturing, and client presentations. Developed visual concepts for product launches, visual merchandising, store environments, and consumer-focused experiences. Created visual communication for window displays, countertop displays, product exhibitions, and POS strategies. Coordinated with suppliers, approved mock-ups with clients, and assessed technical feasibility with production and architecture teams.
Senior 3D Designer at Vimer
January 1, 2018 - January 1, 2024
Modeled interior and exterior environments, products, and POSM. Rendered retail projects including store windows and visual merchandising areas and focus points. Developed POS campaigns in partnership with the creative team and monitored production feasibility for special projects.
Creative Director at MW2 Group
January 1, 2015 - January 1, 2018
Designed proactive proposals and new products focused on promotional marketing. Supervised the creative team, supported personnel management, and controlled the quality of commercial proposals. Led creative and strategic planning for promotional and marketing activities.
3D Designer at MW2 Group
January 1, 2012 - January 1, 2015
3D modeler and renderer of promotional products, including proposals for POS and BTL marketing. Managed the 3D team and approved commercial proposals for clients. Created final artwork and delivered to vendors and production teams.
3D Designer at The Partner
January 1, 2011 - January 1, 2012
Responsible for 3D modeling of stands, client presentations, point-of-sale, displays, following floor plans, and working within technical and development specifications. Produced feasibility inputs and detailed documentation of constructed parts, monitored projects, and developed proposals.

Education

3D Modelling at Melies, Escola de Cinema
January 1, 2008 - January 1, 2008
3D Rendering at Melies, Escola de Cinema
January 1, 2009 - January 1, 2009
Game Design at Faculdade FMU
January 1, 2014 - January 1, 2014
Pós-graduação Direção de Arte Audiovisual at Faculdade Senac
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Manufacturing
    Samsung Galaxy Z Fold7/Z Flip7

    Designed and developed a point-of-sale display concept for the launch of Samsung’s Galaxy Z line, deployed across carrier stores and Samsung’s own retail locations.

    The display strategy centered on making the product’s defining physical innovations the visual protagonist of the space — highlighting the Fold’s ultra-thin profile and the Flip’s edge-to-edge infinite screen — to create an immediate, tactile sense of the devices’ engineering.

    Collaborated with the creative and production teams from concept through technical feasibility and mock-up approval, ensuring the design translated consistently across multiple retail formats.