As an awarding winning designer, I can bring my considerable talent in industrial design, graphic design, still and product photography and lighting to solve the myriad design challenges.
2021 Flyon Sporting Goods (Shanghai) Co., Ltd. to present
Responsible for the development and comprehensive design of the following product series, including but not limited to: new product selection, quotation, solution optimization and design, tracking and formulating execution standards, compliance and testing, packaging optimization and design, product story and selling points:
Anta: Over 70 badminton racket models for online and offline channels in 2023, 2024, and 2025.
JD.com: Approximately 20 badminton and tennis racket models for JD.com’s self-operated platform, includ ing 3 models co-branded with Li Yongbo between 2021 and 2023. JD.com Self-Operated Sports Goods: Full-chain development and design of soccer, basketball, and volleyball products for JD.com’s self-operated platform.
JD.com Outdoor Products and Anta Swimming Products: Development of outdoor products for JD.com and swimming products for Anta, including flyingknite sports running gears foldable water buckets, cycling glasses, swimming backpacks, storage bags, and cooling towels, totaling over 10 models.
2019 Deli Glassware to 2021
Provide new concepts for Green Apple and Delisoga product line.
Responsible for designing packaging for Green Apple and Delisoga product line.
Responsible for designing ads for Delisoga.
2013 Heys Luggage to 2015
Provide new concepts for backpack and luggage product line.
Responsible for designing packaging for Heys Costco product line.
Responsible for designing ads for Heys Dubai.
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