I’m Rafael Maretti, a Creative Video Director and Producer based in Amsterdam, with 15+ years crafting branded content and documentary storytelling for global brands such as Shell, Coty, Stella Artois, LG, Peugeot, and MTV. I lead creative teams across Europe, the US, and Latin America to deliver cinematic stories for brands and streamers, and I founded a boutique studio that produced a wide range of branded content and documentaries across Europe, the US, and Latin America. In recent years I’ve been exploring AI-assisted cinematics with tools like Runway ML, Luma, Sora, Kling AI, Midjourney, and Topaz Labs, while drawing on a hands-on background that spans camera, cinematography, editing, and scripting. Portfolio: rafamaretti.com. Studio: Garoa Rafa Maretti Films. I’m passionate about building hybrid creative teams and delivering impactful storytelling that blends practical production with experimentation in new technologies.

Rafael Maretti

I’m Rafael Maretti, a Creative Video Director and Producer based in Amsterdam, with 15+ years crafting branded content and documentary storytelling for global brands such as Shell, Coty, Stella Artois, LG, Peugeot, and MTV. I lead creative teams across Europe, the US, and Latin America to deliver cinematic stories for brands and streamers, and I founded a boutique studio that produced a wide range of branded content and documentaries across Europe, the US, and Latin America. In recent years I’ve been exploring AI-assisted cinematics with tools like Runway ML, Luma, Sora, Kling AI, Midjourney, and Topaz Labs, while drawing on a hands-on background that spans camera, cinematography, editing, and scripting. Portfolio: rafamaretti.com. Studio: Garoa Rafa Maretti Films. I’m passionate about building hybrid creative teams and delivering impactful storytelling that blends practical production with experimentation in new technologies.

Available to hire

I’m Rafael Maretti, a Creative Video Director and Producer based in Amsterdam, with 15+ years crafting branded content and documentary storytelling for global brands such as Shell, Coty, Stella Artois, LG, Peugeot, and MTV. I lead creative teams across Europe, the US, and Latin America to deliver cinematic stories for brands and streamers, and I founded a boutique studio that produced a wide range of branded content and documentaries across Europe, the US, and Latin America. In recent years I’ve been exploring AI-assisted cinematics with tools like Runway ML, Luma, Sora, Kling AI, Midjourney, and Topaz Labs, while drawing on a hands-on background that spans camera, cinematography, editing, and scripting.

Portfolio: rafamaretti.com. Studio: Garoa Rafa Maretti Films. I’m passionate about building hybrid creative teams and delivering impactful storytelling that blends practical production with experimentation in new technologies.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Founder at Garoa Rafa Maretti Films
November 1, 2019 - Present
End-to-end direction and production for documentaries, branded content, and digital campaigns; directed 100+ video pieces for global brands; led hybrid creative teams across Europe and the US; integrated AI tools into creative workflows.
Producer | Localization | Content Editor at Warner Bros. Discovery
January 2, 2020 - Present
Produce and oversee localization/compliance for 15+ weekly EMA titles (Discovery, TLC, HGTV, Food Network, Animal Planet) achieving 100% compliance and zero returns; ensure creative and legal alignment with international standards.
Director | Producer | Founder at Attack Films
March 1, 2010 - November 1, 2019
Founded and led a 12-person core team, producing commercials and branded content for Peugeot, Stella Artois, Coty, LG, Shell and others; produced 20+ campaigns per year for global brands; oversaw post-production across major campaigns.
Field Director and Producer at MTV
January 1, 2003 - January 1, 2010
Field Director and Producer for 'Pimp My Ride Brazil', sponsored by Volkswagen; contributed to early credits and brand collaborations.

Education

Directing & Producing at London Film Academy
January 1, 2017 - January 1, 2017
Directing the Short Film at National Film & Television School (UK)
January 1, 2017 - January 1, 2017
BA in Communication & Media Studies at FAAP, São Paulo
January 11, 2030 - December 18, 2025

Qualifications

Ofcom Certificate
January 1, 2020 - December 18, 2025
Kijkwijzer Certificate
January 1, 2020 - December 18, 2025

Industry Experience

Media & Entertainment