Bridging the gap between high-end aesthetic design and technical performance. I am Rafael Reis, a Product Designer and Software Engineering student dedicated to building digital products that convert. Through my studio, Pixlwave, and my work with international teams, I focus on data-driven design that delivers measurable business results. Why hire me? Performance-First Design: I specialize in Framer, creating websites with 40% faster load times and 30% growth in organic traffic through technical SEO. Data & AI Expertise: At elevAlte, I designed AI-driven dashboards that accelerated B2B decision-making by 20% and reduced support response times by 40%. Conversion Specialist: My interface optimizations have led to an 18% increase in lead conversion and a 20% boost in checkout performance. Technical Foundation: I bring a developer’s mindset to design, utilizing HTML, CSS, Python, and SQL to ensure every project is scalable and technically sound. I don't just make things look good; I make them work for your bottom line. Let's build something exceptional.

Rafael Reis

Bridging the gap between high-end aesthetic design and technical performance. I am Rafael Reis, a Product Designer and Software Engineering student dedicated to building digital products that convert. Through my studio, Pixlwave, and my work with international teams, I focus on data-driven design that delivers measurable business results. Why hire me? Performance-First Design: I specialize in Framer, creating websites with 40% faster load times and 30% growth in organic traffic through technical SEO. Data & AI Expertise: At elevAlte, I designed AI-driven dashboards that accelerated B2B decision-making by 20% and reduced support response times by 40%. Conversion Specialist: My interface optimizations have led to an 18% increase in lead conversion and a 20% boost in checkout performance. Technical Foundation: I bring a developer’s mindset to design, utilizing HTML, CSS, Python, and SQL to ensure every project is scalable and technically sound. I don't just make things look good; I make them work for your bottom line. Let's build something exceptional.

Available to hire

Bridging the gap between high-end aesthetic design and technical performance.

I am Rafael Reis, a Product Designer and Software Engineering student dedicated to building digital products that convert.

Through my studio, Pixlwave, and my work with international teams, I focus on data-driven design that delivers measurable business results.

Why hire me?

Performance-First Design: I specialize in Framer, creating websites with 40% faster load times and 30% growth in organic traffic through technical SEO.

Data & AI Expertise: At elevAlte, I designed AI-driven dashboards that accelerated B2B decision-making by 20% and reduced support response times by 40%.

Conversion Specialist: My interface optimizations have led to an 18% increase in lead conversion and a 20% boost in checkout performance.

Technical Foundation: I bring a developer’s mindset to design, utilizing HTML, CSS, Python, and SQL to ensure every project is scalable and technically sound.

I don’t just make things look good; I make them work for your bottom line. Let’s build something exceptional.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent

Work Experience

Product Designer at elevAIte
February 1, 2024 - Present
Designed and implemented customized AI agents for customer service and internal process automation, reducing average response time in tickets by up to 40%. Implemented integrations between AI agents and CRM/ERP systems, enabling contextual responses and automation of follow-ups, increasing qualified lead closures by 18%. Designed AI dashboards translating metrics into clear interfaces, accelerating client decision-making by 20%.
UX/UI Designer at Agap2 IT
February 1, 2023 - February 29, 2024
Improved usability of checkout forms for mobile and web apps, contributing to a 20% increase in payment-stage conversion. Helped structure and implement a Design System with 45 reusable components for visual consistency. Analyzed retention and bounce metrics via Google Analytics, identified critical funnel drop-offs and proposed data-driven redesigns.
Web Designer e Fundador at Pixlwave Design Studio
June 1, 2022 - Present
Desenvolvi websites institucionais e landing pages de alto desempenho, reduzindo o tempo de carregamento em 40% e elevando a satisfação do usuário. Sistematizei bibliotecas de componentes reutilizáveis, reduzindo o tempo de desenvolvimento em 50% e assegurando a escalabilidade da marca. Aumentei a visibilidade digital com SEO técnico e auditorias de performance, resultando em 30% crescimento de tráfego orgânico.

Education

Engenharia de Software at CEUB
January 11, 2030 - April 6, 2026
UX/UI Design, UX Research, Design Thinking at Escola Britânica de Artes Criativas e Tecnologias
January 11, 2030 - April 6, 2026
Engenharia de Software at CEUB
January 11, 2030 - January 1, 2029
UX/UI Design at Escola Britânica de Artes Criativas e Tecnologias
January 11, 2030 - April 27, 2026

Qualifications

UX Research
January 11, 2030 - April 6, 2026
Design Thinking
January 11, 2030 - April 6, 2026
Figma
January 11, 2030 - April 6, 2026
Design System
January 11, 2030 - April 6, 2026
UX/UI Design
January 11, 2030 - April 6, 2026

Industry Experience

Software & Internet, Professional Services, Computers & Electronics, Education, Media & Entertainment
    paper DeedCircle Website - Real Estate Investments

    DeedCircle is a specialized FinTech platform designed to democratize access to the US real estate market. It specifically focuses on Tax Deed Auctions, allowing international investors to participate in property auctions that were previously difficult to navigate.

    ![DeedCircle Logo](https://www.twine.net/signin

    Check Out The Project 👇

    [DeedCircle Website](https://www.twine.net/signin

    paper elevAIte – AI Business Solutions Strategic Website

    ![elevAIte website](https://www.twine.net/signin

    Check Out The Project Here

    [elevAIte Website](https://www.twine.net/signin

    Description:

    Designed and developed the corporate digital presence for ElevAlte, a consultancy specializing in cutting-edge Artificial Intelligence solutions for the B2B sector. The project was built to project innovation, technological authority, and high-level credibility.

    The Challenge:

    The goal was to create a digital gateway that reflects the complexity of AI while maintaining a minimalist, objective, and high-impact user interface.

    It needed to serve as more than a landing page—it had to be a tool for lead conversion and brand authority.

    Key Achievements & Impact:

    Conversion Focused: Optimized digital flows that directly contributed to an 18% increase in lead conversion.

    Data-Driven Design: Designed AI data visualization dashboards that translated complex metrics into clear interfaces, helping clients accelerate decision-making by 20%.

    Operational Efficiency: Contributed to the implementation of solutions that reduced support system response times by 40%.

    Technical Scalability: Integrated systems between CRM/ERP and AI agents, ensuring a seamless data flow and process automation.

    Technical Stack:Framer & Figma: For high-fidelity prototyping and high-performance web deployment. System Integration: CRM/ERP and AI agent connectivity.

    UX Research: Applied to translate complex AI metrics into user-friendly dashboards.

    paper Zengur Insurance – Modernizing Trust in the Insurance Industry

    ![Zengur Website](https://www.twine.net/signin

    Check Out The Project 👇

    [Zengur Website](https://www.twine.net/signin

    Description:
    Development of a high-conversion digital platform for Zengur Seguros, an insurance provider focused on delivering simplified and accessible protection solutions. The project involved creating a digital experience that balances professionalism, security, and a frictionless user journey.

    The Challenge:
    The insurance market is often associated with bureaucracy and complex information. My goal was to strip away that complexity, designing a conversion-centric UI that makes it easy for potential clients to understand services and request quotes instantly, without feeling overwhelmed.

    Key Achievements & Impact:

    Conversion Optimization: Structured the layout specifically to drive “Get a Quote” actions, contributing to the studio’s average of 18% increase in lead generation.

    Performance & Speed: Built on Framer with a focus on technical SEO and performance, achieving a 40% reduction in load times, ensuring users on mobile devices have a seamless experience.

    Trust-Building UI: Utilized a clean, modern aesthetic and strategic information architecture to establish immediate credibility, a crucial factor in the financial and insurance sectors.

    Responsive Excellence: Guaranteed a 100% responsive experience, optimizing flows for users who need to access insurance information on the go.

    Technical Stack:

    Framer: Used for high-speed deployment and smooth, interactive components.

    Figma: For UI/UX design, wireframing, and user flow mapping.

    Technical SEO: Optimized for high-ranking visibility in the competitive insurance niche.

    paper Peres & Novacki Law Firm – Authority-Driven Digital Presence

    ![Peres & Novacki Website](https://www.twine.net/signin

    Check Out The Project 👇

    [Peres & Novacki Website](https://www.twine.net/signin

    Designed and developed the official digital platform for Peres & Novacki, a premier brazilian law firm specializing in Civil, Real Estate, and Corporate Law. The project was built to transform their online identity into a high-authority asset that reflects their professional prestige and legal expertise.

    The Strategy:

    In the legal industry, trust is the primary currency. I moved away from generic templates to create a bespoke, editorial-style interface that uses classic typography and a minimalist layout to project stability and sophistication.

    Key Achievements & Impact:

    Legal Design & UX: Engineered a clean, high-contrast user interface that prioritizes readability and easy navigation through complex legal service categories.

    Technical Performance: Developed via Framer, achieving a 40% improvement in load speeds, ensuring a seamless experience for high-stakes clients on any device.

    Strategic Authority: Structured the content to highlight the firm’s core practice areas (Civil and Business Law), enhancing brand positioning in the international legal market.

    SEO & Visibility: Implemented technical SEO best practices to ensure the firm ranks for specialized legal terms, increasing their digital footprint.

    Technical Stack:

    Framer: For high-end web deployment and sophisticated animations.

    Figma: For precise grid systems, typography scales, and high-fidelity prototypes.

    Branding & UI: Focused on “quiet luxury” aesthetics for professional services.

    paper Game Exchange – Dynamic Gaming Marketplace Experience

    ![GameExchange Logo](https://www.twine.net/signin

    Check Out The Project 👇

    [GameExchange Project](https://www.twine.net/signin

    Game Exchange is a high-energy digital marketplace designed for the gaming community to trade, buy, and sell titles. I developed a platform that combines a gamified user experience with the technical rigor required for high-traffic marketplaces.

    The Challenge:
    Marketplaces require a delicate balance between visual density and fast navigation. The goal was to create a modern, immersive UI that speaks the “gamer language” while ensuring that the technical architecture remains lightweight and lightning-fast.

    Key Achievements & Impact:

    Gamified UX/UI: Designed a vibrant, dark-themed interface with high-fidelity interactions that increase user engagement and time on page.

    Engineered for Speed: Applied performance optimization techniques that align with my studio’s benchmark of 40% faster load times, crucial for retaining impatient users in the gaming niche.

    Scalable Component Library: Built a dedicated Design System for the platform, allowing for the rapid addition of new game categories and features while reducing future development time by 50%.

    Software-Driven Design: Leveraged my Software Engineering background to ensure the UI was fully prepared for complex data integrations, such as real-time price updates and inventory management.

    Technical Stack:

    Framer: For advanced animations, fluid transitions, and high-performance deployment.

    Figma: For complex prototyping, user flow mapping, and grid-based marketplace layouts.

    UX Research: Focused on community behavior to optimize search filters and trading flows.

    paper Steel Strife – High-Octane E-sports & Gaming Landing Page

    ![SteelStrife](https://www.twine.net/signin

    Check Out The Project 👇

    [SteelStrife Website](https://www.twine.net/signin

    Description:
    Steel Strife is an immersive digital experience designed for the competitive gaming and e-sports industry. The project focused on creating a high-impact landing page that captures the adrenaline of the game while maintaining a premium, high-performance technical standard.

    The Challenge:
    Gaming audiences demand high-fidelity visuals and instant responsiveness. The goal was to build a site that uses heavy assets (high-res graphics and animations) without sacrificing speed, ensuring a seamless experience across all devices.

    Key Achievements & Impact:

    Immersive Storytelling UI: Crafted a dark-themed, visually intense interface with fluid scroll animations that guide the user through the game’s universe.

    Engineered for Speed: Applied advanced optimization techniques in Framer, achieving a 40% reduction in load times, which is critical for retaining users in the high-speed gaming niche.

    High-Conversion Flow: Strategically placed “Call to Action” elements designed to drive community engagement and player registrations, following my studio’s benchmark of +18% lead conversion.

    Technical Scalability: Developed a modular component library that allows the client to update event schedules and news cycles with 50% less development effort.

    Technical Stack:

    Framer: For high-performance web deployment and complex, game-like interactions.

    Figma: For UI/UX design, visual asset orchestration, and high-fidelity prototyping.

    Graphic Optimization: Advanced asset management to ensure “Pixel Perfect” visuals without performance lag.

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