Results-driven Social Media Manager experienced in building executive personal brands and driving audience growth through strategic content. Skilled in content planning, visual storytelling, and brand positioning, with a proven track record of improving visibility and engagement across digital platforms. Known for creating consistent, high-performing content assets (Canva/CapCut), analyzing performance to optimize direction, and collaborating on messaging to strengthen brand voice while maintaining authenticity.

Rafael Christian T. Enriquez

Results-driven Social Media Manager experienced in building executive personal brands and driving audience growth through strategic content. Skilled in content planning, visual storytelling, and brand positioning, with a proven track record of improving visibility and engagement across digital platforms. Known for creating consistent, high-performing content assets (Canva/CapCut), analyzing performance to optimize direction, and collaborating on messaging to strengthen brand voice while maintaining authenticity.

Available to hire

Results-driven Social Media Manager experienced in building executive personal brands and driving audience growth through strategic content. Skilled in content planning, visual storytelling, and brand positioning, with a proven track record of improving visibility and engagement across digital platforms.

Known for creating consistent, high-performing content assets (Canva/CapCut), analyzing performance to optimize direction, and collaborating on messaging to strengthen brand voice while maintaining authenticity.

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Work Experience

Metro Manila Executive Partner (CEO LinkedIn Content Strategy) at A THENA
November 1, 2024 - Present
Developed and executed a CEO’s LinkedIn content strategy, generating 200,000+ impressions and increasing audience visibility. Planned and managed monthly content calendars aligned with brand positioning and engagement goals. Created and designed content assets using Canva and CapCut while maintaining visual consistency. Analyzed content performance and optimized content direction based on engagement trends. Collaborated with the CEO to refine messaging, strengthen brand voice, and ensure authenticity across all content.
Executive Partner / Social Media Manager (CEO LinkedIn content strategy) at A TH EN A Metro Manila Executive Partner
November 1, 2024 - Present
Developed and executed the CEO’s LinkedIn content strategy, generating 200,000+ impressions and increasing audience visibility. Planned monthly content calendars aligned with brand positioning and audience engagement goals. Created and designed content assets using Canva and CapCut, maintaining visual consistency. Monitored content performance, identified engagement trends, and optimized direction accordingly. Collaborated with the CEO to refine messaging and strengthen brand voice while ensuring authenticity.
Career break
April 1, 2024 - October 1, 2024
Focused on career exploration and family responsibilities.
Assistant Guidance Counselor at Xavier School
May 1, 2020 - March 1, 2024
Managed communication channels and created content for newsletters and school initiatives reaching 300+ students and parents. Organized and promoted events to improve participation and engagement across the school community. Delivered presentations and educational content to large audiences, strengthening communication and storytelling skills.
Guidance Counselor at Colegio de Sta. Monica de Angat
May 1, 2018 - March 1, 2020
Developed and delivered structured content for student programs and leadership seminars. Coordinated communication between students, parents, and faculty to support engagement and program success.

Education

Bachelor of Science in Psychology at Polytechnic University of the Philippines
January 11, 2030 - July 8, 2026
Bachelor of Science in Psychology at Polytechnic University of the Philippines
January 11, 2030 - July 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services