Rafiga Imanova
Marketing and Communications professional with expertise in PR, analytics, AI-driven workflow automation, and data-driven storytelling.
About
Marketing and Communications professional with expertise in PR, analytics, AI-driven workflow automation, and data-driven
storytelling. Experienced in cross-functional collaboration and strategic communications
- 4 years' experience
- Joined September 2025
Skills· 25
Languages
- AzerbaijaniFluent
- EnglishFluent
- TurkishFluent
- RussianIntermediate
- FrenchBeginner
- Greek, ModernBeginner
- ItalianBeginner
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Consumer Goods
- Software & Internet
- Government
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Work experience· 9 roles
Developed a JavaScript automation tool with AI assistance to streamline weekly trademark searches and reporting. Assisted with trademark registration, renewal, and legal support operations. Conducted marketing analysis to identify opportunities to improve workflow efficiency.
Lead regional marketing analytics and ROI tracking; build Excel dashboards to analyze lead flows and conversion; segment customer data to optimize targeting (+15% engagement); mentor new associates on data-driven decision making.
Authored 25 articles for the university website for 10K readers; 2 articles published in the university magazine with 6K copies issued. Coordinated 5+ marketing events and significantly increased on-campus engagement. Maintained over 300 faculty directory pages on the official university website. Produced a holiday reel video for Instagram that reached 5,154 views.
Education· 6
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