RI

Rafiga Imanova

Available to hire

Marketing and Communications professional with expertise in PR, analytics, AI-driven workflow automation, and data-driven storytelling.

About

Marketing and Communications professional with expertise in PR, analytics, AI-driven workflow automation, and data-driven
storytelling. Experienced in cross-functional collaboration and strategic communications

  • 4 years' experience
  • Joined September 2025

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Software & Internet
  • Government

Work experience· 9 roles

Patent and Trademark Automation Consultant · Mazzeo & Konieczny LLCMar 2026 – May 2026 · 3 mos

Developed a JavaScript automation tool with AI assistance to streamline weekly trademark searches and reporting. Assisted with trademark registration, renewal, and legal support operations. Conducted marketing analysis to identify opportunities to improve workflow efficiency.

Marketing Corporate Leader · Paramount PhillyAug 2025 – Present · 1 yr 4 mos

Lead regional marketing analytics and ROI tracking; build Excel dashboards to analyze lead flows and conversion; segment customer data to optimize targeting (+15% engagement); mentor new associates on data-driven decision making.

Marketing and Communications Assistant · La Salle UniversityMay 2025 – Sep 2025 · 5 mos

Authored 25 articles for the university website for 10K readers; 2 articles published in the university magazine with 6K copies issued. Coordinated 5+ marketing events and significantly increased on-campus engagement. Maintained over 300 faculty directory pages on the official university website. Produced a holiday reel video for Instagram that reached 5,154 views.

Marketing and Communications Assistant · La Salle UniversityJul 2024 – May 2025 · 11 mos
External Marketing Assistant · La Salle AthleticsMay 2024 – Sep 2025 · 1 yr 5 mos
External Marketing Assistant · La Salle University AthleticsAug 2023 – May 2024 · 10 mos
Developer & Community Marketing Manager · SAPJun 2023 – Sep 2025 · 2 yrs 4 mos
Developer & Community Marketing Manager · SAPJul 2022 – Jun 2023 · 1 yr

Education· 6

Bachelor of Science in Business Administration Marketing Major, Communication Minor · Drexel University2030 – 2022
Masters in Business Administration Marketing and Business Systems Analytics · La Salle University2030 – 2025
Master of Business Administration, Marketing; Business Systems and Analytics · La Salle University2030 – 2025
Bachelor of Business Administration, Marketing · Drexel University2030 – 2022

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