Patent and Trademark Automation Consultant at Mazzeo & Konieczny LLC

Developed a JavaScript automation tool with AI assistance to streamline weekly trademark searches and reporting. Assisted with trademark registration, renewal, and legal support operations. Conducted marketing analysis to identify opportunities to improve workflow efficiency.

Marketing Corporate Leader at Paramount Philly

Lead regional marketing analytics and ROI tracking; build Excel dashboards to analyze lead flows and conversion; segment customer data to optimize targeting (+15% engagement); mentor new associates on data-driven decision making.

Marketing and Communications Assistant at La Salle University

Authored 25 articles for the university website for 10K readers; 2 articles published in the university magazine with 6K copies issued. Coordinated 5+ marketing events and significantly increased on-campus engagement. Maintained over 300 faculty directory pages on the official university website. Produced a holiday reel video for Instagram that reached 5,154 views.

Marketing and Communications Assistant at La Salle University

Authored 25 articles reaching 10K readers; 2 published for the magazine (6K copies issued); coordinated 5+ marketing events; maintained 300+ faculty directory pages; produced a holiday reel video for Instagram reaching 5,154 views.

External Marketing Assistant at La Salle Athletics

Implemented pre-game planning system for on-court and on-screen promotions and performances in over 50 basketball games in NCAA tournaments broadcast on ESPN+. Managed all in-person marketing promotions for sports games at Wells Fargo Center Philadelphia and Barclays Center New York. Led new themed development for social media graphics over 26 weeks. Mentored 10 student workers and advocated for their wellbeing in the athletics department.

External Marketing Assistant at La Salle University Athletics

Implemented pre-game planning system for on-court/on-screen promotions in 50+ NCAA basketball games broadcast on ESPN+; managed in-person marketing promotions for games at Wells Fargo Center and Barclays Center; led 26 weeks of new social media theme development; mentored 10 student workers.

Developer & Community Marketing Manager at SAP

Created informative booklets for 4 products targeting internal and external audiences such as businesses (e.g., Disney, Nestlé), academics (1K instructors), and a community of 4K+ developers. Scheduled social media posts across 12 accounts on 5 platforms reaching over 200K audience. Collaborated on worldwide annual advertising events like Devtoberfest, increasing in-person participation by 37.5%. Conducted hashtag research optimizing content visibility on 3 YouTube accounts, increasing weekly video engagement by 12%.

Developer & Community Marketing Manager at SAP

Created informative booklets for 4 products for internal/external audiences (Disney, Nestlé, etc.), and a community of 4K+ developers; scheduled social media posts for 12 Sprinklr accounts across 5 platforms with 200K+ audience; collaborated on Devtoberfest events, increasing in-person participation by 37.5%; conducted hashtag research to boost weekly YouTube engagement by 12%.