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I am a performance-driven digital marketer with 2+ years of hands-on experience in executing and scaling paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce platforms, plus driving organic traffic to websites. I excel at full-funnel strategy, testing, and budget efficiency, collaborating with brand, creative, and ecommerce teams to hit revenue targets. My work has consistently boosted ROAS, GMV, and overall marketing ROI across multi-brand accounts. I stay remote-ready and APAC-timezone aligned, always exploring new channels and data-driven opportunities to optimize performance. I enjoy mentoring others, sharing actionable insights, and delivering measurable results through disciplined experimentation and clear communication.…I am a performance-driven digital marketer with 2+ years of hands-on experience in executing and scaling paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce platforms, plus driving organic traffic to websites. I excel at full-funnel strategy, testing, and budget efficiency, collaborating with brand, creative, and ecommerce teams to hit revenue targets. My work has consistently boosted ROAS, GMV, and overall marketing ROI across multi-brand accounts. I stay remote-ready and APAC-timezone aligned, always exploring new channels and data-driven opportunities to optimize performance. I enjoy mentoring others, sharing actionable insights, and delivering measurable results through disciplined experimentation and clear communication.

Rahmatul Azmi

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a performance-driven digital marketer with 2+ years of hands-on experience in executing and scaling paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce platforms, plus driving organic traffic to websites. I excel at full-funnel strategy, testing, and budget efficiency, collaborating with brand, creative, and ecommerce teams to hit revenue targets. My work has consistently boosted ROAS, GMV, and overall marketing ROI across multi-brand accounts. I stay remote-ready and APAC-timezone aligned, always exploring new channels and data-driven opportunities to optimize performance. I enjoy mentoring others, sharing actionable insights, and delivering measurable results through disciplined experimentation and clear communication.…I am a performance-driven digital marketer with 2+ years of hands-on experience in executing and scaling paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce platforms, plus driving organic traffic to websites. I excel at full-funnel strategy, testing, and budget efficiency, collaborating with brand, creative, and ecommerce teams to hit revenue targets. My work has consistently boosted ROAS, GMV, and overall marketing ROI across multi-brand accounts. I stay remote-ready and APAC-timezone aligned, always exploring new channels and data-driven opportunities to optimize performance. I enjoy mentoring others, sharing actionable insights, and delivering measurable results through disciplined experimentation and clear communication.

Available to hire

I am a performance-driven digital marketer with 2+ years of hands-on experience in executing and scaling paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce platforms, plus driving organic traffic to websites. I excel at full-funnel strategy, testing, and budget efficiency, collaborating with brand, creative, and ecommerce teams to hit revenue targets. My work has consistently boosted ROAS, GMV, and overall marketing ROI across multi-brand accounts.

I stay remote-ready and APAC-timezone aligned, always exploring new channels and data-driven opportunities to optimize performance. I enjoy mentoring others, sharing actionable insights, and delivering measurable results through disciplined experimentation and clear communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Performance Marketing Executive at PT Intrepid Digital Asia

June 1, 2015 - Present

Led end-to-end paid media strategy across Programmatic Ads, Meta Ads, and e-commerce marketplaces (Shopee, TikTok, Zalora, Lazada) to drive revenue for multi-brand ecommerce accounts. Managed monthly ad budgets $30,000–$60,000, optimizing for ROAS, ROI, and CPA. Built full-funnel campaigns (TOFU–MOFU–BOFU), conducted data-driven performance analysis with Looker Studio and platform dashboards, and performed A/B tests on creatives, landing pages, and bidding strategies. Oversaw tracking (GA4, GTM, conversion APIs) to ensure accurate attribution and reporting. Identified new channels (YouTube, Performance Max, TikTok Ads) to diversify acquisition sources.

Campaign Ads Specialist (Contract) at PT Artadia Kreasi Global

March 1, 2025 - April 1, 2025

Managed and optimized performance marketing campaigns across Meta Ads and Meta CPAS (Shopee & Tokopedia) for 8 luxury home brands. Executed A/B testing on creatives, audiences, and placements; collaborated with content and creative teams to produce ad materials; led weekly/monthly reporting and strategic recommendations. Budget up to IDR 75M/month; total ad spend up to IDR 300M/month. Supported SEO initiatives and coordinated nano/micro KOLs for targeted influencer campaigns.

Jr. Manager Performance Marketing For B2C (Full Time) at PT Kumala Kencana Cipta

November 1, 2024 - January 1, 2025

Oversaw daily operations of offline and online stores, ensured stock availability, and developed promotional programs. Planned, executed, and reviewed ads across platforms; managed CRM promotions and content; aligned paid media with event calendars and revenue targets.

Jr. Manager Ads Specialist (Full Time) at PT Kumala Kencana Cipta

December 1, 2023 - November 1, 2024

Created, maintained, monitored, and optimized performance marketing campaigns across Meta Ads, CPAS, and marketplace ads (Shopee & Tokopedia). Executed A/B tests, produced regular performance reports, and managed budget allocation for efficiency. Achievements included improving ROAS and GMV through optimization efforts.

SEO Specialist (Full Time) at PT Bintoro Corporation

May 1, 2023 - December 1, 2023

Developed WordPress-based websites, conducted keyword research, managed content and posting, and performed on-page and off-page SEO optimization. Launched 17 websites and attracted 1000+ unique visitors in the first month.

Google Ads Specialist at PT Bintoro Corporation

June 1, 2015 - August 1, 2025

Managed Google Ads campaigns for multiple brands with daily budget control, A/B testing, and copy optimization. Implemented UTM tracking via Google Tag Manager and connected to WordPress, GA4, and GSC; monitored CPL and lead performance.

Digital Marketing Mentor at Dibimbing Digital Indonesia

December 1, 2023 - Present

Freelance mentor teaching digital marketing (weekend commitment). Completed 7 bootcamp batches (25+ sessions) and 20 SEO series batches (Total 45+ sessions). Shared practical strategies and coached upcoming marketers.

TikTok, Tokopedia and Shopee Ads Specialist at PT Pasti Ada Jalan

March 1, 2025 - June 1, 2025

Managed campaigns across 4 sub-brands in Home Living, Tumblers, and Fashion; led product-based targeting, boosting programs, and cross-promotion. Achieved peak GMV and ROAS improvements during events.