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Hi, I’m Raihan Musthafa Armayadi, a creative and curious digital content professional based in West Jakarta, Indonesia. I thrive on crafting engaging social media campaigns across Instagram, TikTok, and YouTube Shorts, with a proven track record of high publishing accuracy and campaigns that reach millions of views. I’m certified in copywriting and digital marketing and enjoy collaborating with brand teams, designers, and growth specialists to bring bold ideas to life. I’ve worked across fashion brands and lifestyle labels, developing creative concepts, producing imagery and video content, and driving content strategy, planning, and execution. I’m eager to continue learning and growing in creative media, branding, and digital marketing.…Hi, I’m Raihan Musthafa Armayadi, a creative and curious digital content professional based in West Jakarta, Indonesia. I thrive on crafting engaging social media campaigns across Instagram, TikTok, and YouTube Shorts, with a proven track record of high publishing accuracy and campaigns that reach millions of views. I’m certified in copywriting and digital marketing and enjoy collaborating with brand teams, designers, and growth specialists to bring bold ideas to life. I’ve worked across fashion brands and lifestyle labels, developing creative concepts, producing imagery and video content, and driving content strategy, planning, and execution. I’m eager to continue learning and growing in creative media, branding, and digital marketing.

Raihan Musthafa Armayadi

Video Editor, Photographer, Graphic Designer, +2

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Hi, I’m Raihan Musthafa Armayadi, a creative and curious digital content professional based in West Jakarta, Indonesia. I thrive on crafting engaging social media campaigns across Instagram, TikTok, and YouTube Shorts, with a proven track record of high publishing accuracy and campaigns that reach millions of views. I’m certified in copywriting and digital marketing and enjoy collaborating with brand teams, designers, and growth specialists to bring bold ideas to life. I’ve worked across fashion brands and lifestyle labels, developing creative concepts, producing imagery and video content, and driving content strategy, planning, and execution. I’m eager to continue learning and growing in creative media, branding, and digital marketing.…Hi, I’m Raihan Musthafa Armayadi, a creative and curious digital content professional based in West Jakarta, Indonesia. I thrive on crafting engaging social media campaigns across Instagram, TikTok, and YouTube Shorts, with a proven track record of high publishing accuracy and campaigns that reach millions of views. I’m certified in copywriting and digital marketing and enjoy collaborating with brand teams, designers, and growth specialists to bring bold ideas to life. I’ve worked across fashion brands and lifestyle labels, developing creative concepts, producing imagery and video content, and driving content strategy, planning, and execution. I’m eager to continue learning and growing in creative media, branding, and digital marketing.

Available to hire

Hi, I’m Raihan Musthafa Armayadi, a creative and curious digital content professional based in West Jakarta, Indonesia. I thrive on crafting engaging social media campaigns across Instagram, TikTok, and YouTube Shorts, with a proven track record of high publishing accuracy and campaigns that reach millions of views. I’m certified in copywriting and digital marketing and enjoy collaborating with brand teams, designers, and growth specialists to bring bold ideas to life.

I’ve worked across fashion brands and lifestyle labels, developing creative concepts, producing imagery and video content, and driving content strategy, planning, and execution. I’m eager to continue learning and growing in creative media, branding, and digital marketing.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Creative Content Officer at Batik Walter

January 1, 2026 - June 1, 2026

Executed and monitored the publishing of 250+ social media content assets across Instagram, TikTok, and YouTube Shorts, achieving a 90% publishing success rate while supporting campaigns that generated 14M+ TikTok views in Q1.

Creative Content Officer at Batik Wolter, Jakarta

January 1, 2026 - June 30, 2026

Oversaw publishing of 250+ social media content assets across Instagram, TikTok, and YouTube, achieving a 90% publishing success rate and supporting campaigns that generated 14M+ TikTok views in Q1. Collaborated on content and captions with the social media supervisor and graphic designer, contributing to 30,000+ views and 2,500+ reach on a standout post. Supported 50+ product photoshoots and helped develop concepts, mood boards, and production guidelines for shoots; tracked performance to guide monthly optimization and campaign evaluation.

Content Creator at Playcastle Indonesia

November 1, 2025 - December 1, 2025

Developed short-form video content aligned with campaign objectives, seasonal activations, and brand communication goals; produced 10 end-to-end short-form videos; managed concept ideation, scripting, gameplay capture, editing, and publishing.

Content Creator (Freelance) at Playcast Indonesia (Bandung) (Remote)

November 1, 2025 - December 20, 2025

Developed short-form video content aligned with campaign objectives and brand messaging. Produced 10 end-to-end videos, managing ideation, scripting, gameplay capture, editing, and publishing. Leveraged gaming trends and platform-native formats to create engaging content; collaborated with game artists to develop assets and managed weekly/monthly publishing schedules. Achieved 14K+ TikTok views across published content.

Social Media Specialist (Part-time) at Milenials.id, Yogyakarta

November 1, 2024 - September 1, 2025

Led the social media grand strategy for 2024, including key messages, content DNA, content pillars, monthly objectives, and media strategies; produced 50+ briefs and coordinated with a cross-functional team.

Social Media Officer at Vherkudara & Cooluncle Eye Wear (VKD Lifestyle Indonesia), Sleman

November 1, 2024 - September 1, 2025

Responsible for social media strategy, scheduling, content creation, and content writing for marketing purposes; strategized monthly and weekly social media content maps; achieved 1-3% engagement rate per content; reached 16.8M+ and 21.7M+ impressions on the accounts.

Social Media Officer at Vherkudara & Cooluncle Eye Wear

November 1, 2024 - September 30, 2025

Managed social media strategy and content creation for Vherkudara & Cooluncle Eye Wear; coordinated with the designer and production team; grew audience engagement and visibility through brand-aligned visuals and posts.

Social Media Specialist (Part-time) at Milenials.id

January 1, 2024 - September 1, 2025

Developed monthly and weekly social media plans based on Milenials.id pillars; authored 30+ content briefs; contributed to brand growth. Achieved substantial reach, with account views rising to 16.8M and impressions to 21.7M over six months.

Social Media Officer at Milenials.id

January 1, 2024 - September 1, 2025

Led social media strategy, scheduling, content creation, and copywriting for regular and seasonal posts in collaboration with the team. Implemented content pillars (education, information, engagement); produced 30+ briefs and contributed to engagement growth with 1-3% engagement rate on each post and increased reach on key campaigns.

Social Media Intern at Milenials.id, Yogyakarta

August 1, 2023 - February 1, 2024

Strategized monthly Facebook content plans; drafted 30+ briefs; increased account reach by 700+ in Sep–Oct 2023; contributed to TravelXism campaigns and created content aligned with brand pillars.

Social Media Intern at TravelX Yogya (Hybrid)

August 1, 2023 - February 1, 2024

Strategized monthly and weekly social media plans; wrote new posts for TravelX’s monthly activities; collaborated with Dinas Koperasi & UKM and Jogja Cultural Wellness Festival (JCWF) organizers; produced 5+ briefs and visuals for social media content.

Creative Team at Batik Kenanga Solo

January 1, 2023 - June 1, 2023

Designed and conceptualized creative identity for Batik Kenanga Solo client, including visual identity and copywriting approaches; produced 3 social media briefs and corresponding visuals/videos/graphics.

Photographer & Filmmaker at Deka De 94 (Advertising Course Project), Surakarta

January 1, 2023 - June 1, 2023

Served as photographer and filmmaker for Dekade 94 advertising course project, documenting and producing audiovisual content for university coursework.