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Rani is a results-driven Digital Marketing & E-commerce Specialist with strong expertise in the luxury hospitality sector. With hands-on experience managing high-budget digital campaigns exceeding AED 400K monthly, Rani leads multi-channel strategies across CRM, CMS, and performance marketing platforms. Known for driving measurable revenue growth through affiliate and influencer marketing, conversion optimization, and data-led insights, Rani brings a strategic approach to enhancing brand visibility and profitability. A collaborative leader, Rani excels in cross-functional coordination and translating complex digital data into impactful business decisions.…Rani is a results-driven Digital Marketing & E-commerce Specialist with strong expertise in the luxury hospitality sector. With hands-on experience managing high-budget digital campaigns exceeding AED 400K monthly, Rani leads multi-channel strategies across CRM, CMS, and performance marketing platforms. Known for driving measurable revenue growth through affiliate and influencer marketing, conversion optimization, and data-led insights, Rani brings a strategic approach to enhancing brand visibility and profitability. A collaborative leader, Rani excels in cross-functional coordination and translating complex digital data into impactful business decisions.

Rani Samer

Digital Marketer, Social Media Manager, Content Creator, +2

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Rani is a results-driven Digital Marketing & E-commerce Specialist with strong expertise in the luxury hospitality sector. With hands-on experience managing high-budget digital campaigns exceeding AED 400K monthly, Rani leads multi-channel strategies across CRM, CMS, and performance marketing platforms. Known for driving measurable revenue growth through affiliate and influencer marketing, conversion optimization, and data-led insights, Rani brings a strategic approach to enhancing brand visibility and profitability. A collaborative leader, Rani excels in cross-functional coordination and translating complex digital data into impactful business decisions.…Rani is a results-driven Digital Marketing & E-commerce Specialist with strong expertise in the luxury hospitality sector. With hands-on experience managing high-budget digital campaigns exceeding AED 400K monthly, Rani leads multi-channel strategies across CRM, CMS, and performance marketing platforms. Known for driving measurable revenue growth through affiliate and influencer marketing, conversion optimization, and data-led insights, Rani brings a strategic approach to enhancing brand visibility and profitability. A collaborative leader, Rani excels in cross-functional coordination and translating complex digital data into impactful business decisions.

Available to hire

Rani is a results-driven Digital Marketing & E-commerce Specialist with strong expertise in the luxury hospitality sector. With hands-on experience managing high-budget digital campaigns exceeding AED 400K monthly, Rani leads multi-channel strategies across CRM, CMS, and performance marketing platforms.

Known for driving measurable revenue growth through affiliate and influencer marketing, conversion optimization, and data-led insights, Rani brings a strategic approach to enhancing brand visibility and profitability. A collaborative leader, Rani excels in cross-functional coordination and translating complex digital data into impactful business decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Performance Manager at Palazzo Versace Dubai

January 1, 2023 - Present

Leads multi-channel marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, TikTok, and LinkedIn; manages CRM and CMS; oversees high-budget digital advertising; implements affiliate and influencer marketing; drives revenue growth through data-driven decisions; coordinates with Sales and Reservations to align marketing with business goals and optimize guest acquisition.

Digital Marketing & Social Media Executive at Charleys Philly Steaks (Freelancer)

September 1, 2020 - December 31, 2022

Developed brand awareness and online reputation; created and executed marketing and social media campaigns; budget planning and content ideation; monitored competitors; collaborations with influencers; planned, executed and measured experiments and conversion tests; managed SEO/SEM, email, social media, and display advertising; integrated with partners to drive engagement and bookings.

Digital Marketing & Social Media Executive at Al Madani Group of Companies

February 1, 2017 - January 31, 2020

Developed brand awareness and online reputation; created and executed digital marketing campaigns; budget planning; content ideation; influencer collaborations; agency partnerships; planned and executed digital marketing across SEO/SEM, email, social media, and display ads; implemented experiments and conversion tests; collaborated with sales and reservations to align goals.

Freelance Social Media Marketer at Audiences.agency

January 1, 2015 - December 31, 2015

Planned Web, SEO/SEM, social media and display advertising campaigns; content creation and management; online media monitoring; optimization of web, blogs, and social platforms.

Quality Assurance / IT Support / Management Representative at Al Barrzak Electric & Contracting

January 1, 2009 - December 31, 2016

Quality Controller, IMS Standards; IT Support; Management Representative.

Graphic Designer Instructor & Lab Administrator at Hisham Hijawi College

January 1, 2007 - December 31, 2008

Graphic design instruction and lab administration.

Video Editor at Sana TV

January 1, 2005 - December 31, 2007

Designing artwork; video editing and censorship.

Graphic Design at Shoaa Design

January 1, 2006 - December 31, 2007

Graphic design (brochures, posters, logos, etc); video editing.

Education

Diploma in Graphic Design at Hisham Hijjawi College, An-Najah National University

January 1, 2005 - December 31, 2007

General Examination Board - Social Sciences (Pass) at King Talal School

January 1, 2004 - December 31, 2005

Qualifications

Google Ads Fundamentals Certification

January 1, 2018 - March 26, 2026

Analytics Certification

January 1, 2018 - March 26, 2026

AdWords Display Certification