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I’m a passionate and commercially driven marketing generalist with over 15 years’ experience developing and executing data-backed marketing strategies across B2B, B2C, and DTC brands. I have a proven track record in revenue growth, focusing on digital marketing, AI optimization, SEO/AEO, ABM campaigns, CRO, content marketing, demand generation campaigns, brand building, event management, and performance marketing across Meta, LinkedIn, Google, Reddit, and TikTok. I’ve built marketing departments from the ground up, led high-performing teams, managed budgets ensuring every penny counts, and driven measurable growth through data-led creativity and customer-first demand generation. I thrive in environments that blend innovation and pace, where I'm able to be a player coach, drive meaningful tactics, build and execute “test and learn” demand generation strategies, and build brands people believe in with measurable results. I’ve led multi-channel marketing efforts for SaaS, B2B and D2C brands, establishing ABM programs, PLG initiatives, and data-driven campaigns that accelerate deal cycles and improve retention. I’m energized by building teams, optimizing operations with automation and analytics, and delivering measurable ROI through customer-centric demand generation and brand campaigns.…I’m a passionate and commercially driven marketing generalist with over 15 years’ experience developing and executing data-backed marketing strategies across B2B, B2C, and DTC brands. I have a proven track record in revenue growth, focusing on digital marketing, AI optimization, SEO/AEO, ABM campaigns, CRO, content marketing, demand generation campaigns, brand building, event management, and performance marketing across Meta, LinkedIn, Google, Reddit, and TikTok. I’ve built marketing departments from the ground up, led high-performing teams, managed budgets ensuring every penny counts, and driven measurable growth through data-led creativity and customer-first demand generation. I thrive in environments that blend innovation and pace, where I'm able to be a player coach, drive meaningful tactics, build and execute “test and learn” demand generation strategies, and build brands people believe in with measurable results. I’ve led multi-channel marketing efforts for SaaS, B2B and D2C brands, establishing ABM programs, PLG initiatives, and data-driven campaigns that accelerate deal cycles and improve retention. I’m energized by building teams, optimizing operations with automation and analytics, and delivering measurable ROI through customer-centric demand generation and brand campaigns.

Rebecca Smith

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I’m a passionate and commercially driven marketing generalist with over 15 years’ experience developing and executing data-backed marketing strategies across B2B, B2C, and DTC brands. I have a proven track record in revenue growth, focusing on digital marketing, AI optimization, SEO/AEO, ABM campaigns, CRO, content marketing, demand generation campaigns, brand building, event management, and performance marketing across Meta, LinkedIn, Google, Reddit, and TikTok. I’ve built marketing departments from the ground up, led high-performing teams, managed budgets ensuring every penny counts, and driven measurable growth through data-led creativity and customer-first demand generation. I thrive in environments that blend innovation and pace, where I'm able to be a player coach, drive meaningful tactics, build and execute “test and learn” demand generation strategies, and build brands people believe in with measurable results. I’ve led multi-channel marketing efforts for SaaS, B2B and D2C brands, establishing ABM programs, PLG initiatives, and data-driven campaigns that accelerate deal cycles and improve retention. I’m energized by building teams, optimizing operations with automation and analytics, and delivering measurable ROI through customer-centric demand generation and brand campaigns.…I’m a passionate and commercially driven marketing generalist with over 15 years’ experience developing and executing data-backed marketing strategies across B2B, B2C, and DTC brands. I have a proven track record in revenue growth, focusing on digital marketing, AI optimization, SEO/AEO, ABM campaigns, CRO, content marketing, demand generation campaigns, brand building, event management, and performance marketing across Meta, LinkedIn, Google, Reddit, and TikTok. I’ve built marketing departments from the ground up, led high-performing teams, managed budgets ensuring every penny counts, and driven measurable growth through data-led creativity and customer-first demand generation. I thrive in environments that blend innovation and pace, where I'm able to be a player coach, drive meaningful tactics, build and execute “test and learn” demand generation strategies, and build brands people believe in with measurable results. I’ve led multi-channel marketing efforts for SaaS, B2B and D2C brands, establishing ABM programs, PLG initiatives, and data-driven campaigns that accelerate deal cycles and improve retention. I’m energized by building teams, optimizing operations with automation and analytics, and delivering measurable ROI through customer-centric demand generation and brand campaigns.

Available to hire

I’m a passionate and commercially driven marketing generalist with over 15 years’ experience developing and executing data-backed marketing strategies across B2B, B2C, and DTC brands. I have a proven track record in revenue growth, focusing on digital marketing, AI optimization, SEO/AEO, ABM campaigns, CRO, content marketing, demand generation campaigns, brand building, event management, and performance marketing across Meta, LinkedIn, Google, Reddit, and TikTok. I’ve built marketing departments from the ground up, led high-performing teams, managed budgets ensuring every penny counts, and driven measurable growth through data-led creativity and customer-first demand generation. I thrive in environments that blend innovation and pace, where I’m able to be a player coach, drive meaningful tactics, build and execute “test and learn” demand generation strategies, and build brands people believe in with measurable results.

I’ve led multi-channel marketing efforts for SaaS, B2B and D2C brands, establishing ABM programs, PLG initiatives, and data-driven campaigns that accelerate deal cycles and improve retention. I’m energized by building teams, optimizing operations with automation and analytics, and delivering measurable ROI through customer-centric demand generation and brand campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

VP of Marketing (Department Head) at Purple | B CORP

December 1, 2024 - February 1, 2026

Led the global marketing department, shaping brand, digital, partner, and demand generation strategies to drive revenue and market expansion. Delivered a 4x increase in new business pipeline, achieved record lead creation rates, and orchestrated campaigns spanning lead magnets, AEO/SEO content, paid media (Meta, LinkedIn, Google, Reddit), and events. Mentored a 10+ person team across brand, product marketing, and demand generation, including BDR management, and led a full brand relaunch and sub-brand development. Initiated AI-driven campaigns and workflows to automate campaign management and reporting, while boosting inbound velocity and conversion.

Global Demand Generation Manager (Department head) at Natterbox

October 1, 2023 - December 1, 2024

Directed demand generation and digital brand strategy, delivering 75% YoY pipeline growth. Implemented an intent-based ABM framework, improving segmentation and reducing MQL-to-SQL time from 90 days to 7 days. Improved website conversion from 0.4% to 1.5%, and led BDR strategy with multi-touch cadences, achieving a 90% web-lead to discovery-call conversion. Launched the company's AI suite across two GTMs, including a full-funnel and a PLG strategy that exceeded revenue targets. Managed marketing budget, agency partners, and martech integration to optimize ROI.

Digital Marketing Manager (Department head) at Opia

August 1, 2022 - October 1, 2023

Led demand, digital, and communications strategy across three segments with a two-person team. Established and iterated ABM programs, driving a 200% uplift in enterprise leads and a 34% rise in brand searches. Ran always-on campaigns across SEO, lead magnets, paid media, and email, supported by data-driven audience segmentation and lead scoring. Launched two GTMs, including a self-serve SaaS product for mid-market and a corporate rewards platform, resulting in increased partner sign-ups and stronger market credibility.

Group Digital Marketing & Communications Manager (Department head) at Bathroom Brands Group

February 1, 2020 - August 1, 2022

Led a six-person cross-functional team across digital marketing, creative, communications, and events. Developed a five-year brand and marketing strategy for a multi-brand portfolio with multi-million-pound budgets, modernised websites and martech integrations, and delivered ABM initiatives with major homebuilders and retailers. Built an integrated content strategy across paid, owned, and earned channels, delivering record engagement and lead generation. Rebuilt the marketing team and led high-profile trade shows and events, driving nurture-driven lead generation and enhanced brand reputation.

Marketing Manager at Hybrid

January 1, 2009 - January 1, 2020

Held management roles across luxury fashion, art, and manufacturing sectors, delivering a strong blend of execution and strategic marketing. Built foundations in performance marketing, creative storytelling, and multi-channel campaigns, leading to sustained growth across a multi-brand portfolio.