Rallo Georgiou

Head of Growth at Exceptionalism

Lead the development and execution of marketing strategy across EU, Asia and USA; conduct market analysis; growth hacking; create lead generation campaigns; manage content marketing and SEO initiatives.

Head of Growth at PNOE

Managed paid online marketing channels across USA, Europe, Asia and Australia (PPC: Google Ads, META, Reddit, Amazon); built automation using HubSpot; grew qualified leads and sales by 100% within four months; identified new market opportunities; guided influencer strategy; oversaw PR in USA; collaborated with Facebook team in Dublin.

Head of Growth at Mavrogenis Group

Managed paid online marketing channels (search, paid social, display, retargeting) for Greece and Turkey; increased market share and marketing efficiency; managed budget; PR in Greece & Turkey; sponsorships with PAOK, Olympiacos Basketball, AEK, Galata and various artists.

Head of Growth at Rantevu

Growth hacking from 0 to 70,000 users within 5 months on a tight budget; digital marketing strategy (Google App Ads); media planning and content creation; 20,000 downloads coming from two published articles; branding guidelines; event management; designing and executing content marketing; influencer relations.

Co-Director at Startup Grind Athens

Launch and lead the local chapter in Athens; design and implement digital marketing strategy; establish relationships with media and local associations; organize Greek delegation for European Conference in London; sponsorships & partnerships.

Growth Marketing Manager at Book’n’Bloom

Design and implement marketing strategy (PPC: Google Ads, Lead Generation Ads, META); work on product from marketing perspective; explore new markets (Spain, Italy); PR and events; daily optimization on campaigns within a tight budget.

Head of Marketing at GY

Provide planning and leadership to the Marketing Department; develop annual marketing plan; strategic market planning; market research programmes; reporting systems between marketing and sales; manage marketing budget.

Marketing Campaign Manager at Upstream

Develop and execute integrated, multi-channel marketing campaigns to generate direct revenue; create test plans and market analysis for campaigns; coordinate with international copywriting team; lead creative process; manage internal stakeholder relationships.

Commercial Director at hiphop.gr

Commercial representative of hiphop.gr to advertising prospects; design and implement marketing and sales strategy from idea generation to total campaign management; manage resources; affiliate management; market research; identify technological opportunities.

Head of Sales at Zagori-Rainbow Group

Manage Sales-Telemarketing Team, Customer Service, and Complaints Team; create and update a model for handling customer complaints; European Award for Retention; monitor competition; implement new sales strategies; CRM-based marketing; budgeting & pricing policy.

Responsible for defining growth strategy, marketing mix, and lead generation campaigns across Europe and the USA. Led growth initiatives, partnerships (including Sotheby's), and content marketing to drive demand and user acquisition.

Head of Growth at PNOE

Managed paid online marketing channels (search, paid social, display, retargeting); Growth hacking; led cross-continental lead generation campaigns; managed marketing budget; content marketing; PR in the USA; Amazon setup/sales; campaigns on Reddit, Facebook, Google Ads; collaborated with Facebook team in Dublin.

Digital Marketing Manager at Rantevu

Managed paid online marketing channels (search, paid social, display and retargeting); increased market share in Greece and Turkey; improved marketing efficiency; managed marketing budget; PR management; sponsorships.

Head of Growth at Rantevu

Growth hacking from 0 to 70,000 users; digital marketing strategy; media planning; execution of marketing activities; defined branding guidelines; event management; designed and executed content marketing; built relationships with key influencers.

Marketing Director at Startup Grind Athens

Launched the local Athens chapter; designed and implemented digital marketing strategy; established media and local associations; organized Greek delegation for European conference in London; secured sponsorships and partnerships.

Growth Marketing Manager at Book'n'Bloom

Entered the Greek market; designed and implemented marketing strategy; worked on the product from the marketing perspective; explored new markets; handled PR and events; collaborated on brand communications.

Marketing Campaign Manager at Upstreet

Developed and executed integrated multi-channel marketing campaigns; created pre-campaign briefs; performed market research and analysis; coordinated with internal stakeholders to ensure campaign success.

Commercial Director at hip hop.gr

Commercial representative for hip hop.gr; designed and implementing marketing and sales strategies; managed resources to ensure success; built relationships with advertisers and partners; led sales initiatives.