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Art Director and Brand Designer with 8 years of experience in crafting compelling brand identities, creative materials and advertising assets for clients across various industries. Behind my creativity and results stand passion, a lot of research, questions, ideas, great skills, a little bit of magic and a lot of coffee. Not necessarily in that order. As I believe design and creative direction are solutions and not tools, I am adept at leading design projects from concept to completion. Let's create memorable brands together.…Art Director and Brand Designer with 8 years of experience in crafting compelling brand identities, creative materials and advertising assets for clients across various industries. Behind my creativity and results stand passion, a lot of research, questions, ideas, great skills, a little bit of magic and a lot of coffee. Not necessarily in that order. As I believe design and creative direction are solutions and not tools, I am adept at leading design projects from concept to completion. Let's create memorable brands together.

Raluca Diaconu

Graphic Designer, Brand Designer, Logo Designer, +3

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Art Director and Brand Designer with 8 years of experience in crafting compelling brand identities, creative materials and advertising assets for clients across various industries. Behind my creativity and results stand passion, a lot of research, questions, ideas, great skills, a little bit of magic and a lot of coffee. Not necessarily in that order. As I believe design and creative direction are solutions and not tools, I am adept at leading design projects from concept to completion. Let's create memorable brands together.…Art Director and Brand Designer with 8 years of experience in crafting compelling brand identities, creative materials and advertising assets for clients across various industries. Behind my creativity and results stand passion, a lot of research, questions, ideas, great skills, a little bit of magic and a lot of coffee. Not necessarily in that order. As I believe design and creative direction are solutions and not tools, I am adept at leading design projects from concept to completion. Let's create memorable brands together.

Available to hire

Art Director and Brand Designer with 8 years of experience in crafting compelling brand identities, creative materials and advertising assets for clients across various industries.

Behind my creativity and results stand passion, a lot of research, questions, ideas, great skills, a little bit of magic and a lot of coffee. Not necessarily in that order.
As I believe design and creative direction are solutions and not tools, I am adept at leading design projects from concept to completion.

Let’s create memorable brands together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Art Director and Brand Designer at My Geisha

May 1, 2024 - Present

Lead the creative direction and visual branding strategy for a luxury skincare and oriental fragrance brand operating in 12+ markets. Conceptualize captivating design for worldwide fragrances and skincare, ensuring alignment with the brand’s premium identity. Oversee the execution of all creative projects, guiding branding, packaging, marketing materials, and campaigns to maintain consistency with the established direction.

Global VP of Creative Design at ELIRE Group

October 1, 2025 - Present

As Global VP of Creative Design, I oversee the luxury projects department and deliver cohesive design solutions across the group's portfolio. I ensure a consistent, high-quality visual identity to fuel commercial growth, working with marketing, commercial and 3D visualization teams to translate strategic objectives into compelling branding, corporate assets, product decks, websites, marketing campaigns, and sales enablement materials.

Brand Designer at September Media

February 1, 2018 - April 30, 2022

As Brand Designer at September Media, I conceptualized and implemented branding strategies for diverse clients across North East Romania. I crafted logos, brandbooks, campaigns, and dynamic brand assets, developed a comprehensive visual toolkit and templates to streamline branding across platforms, and contributed to high-profile projects such as the Romanian Creative Week 2020.

Brand Designer at Logtrade Technology

November 1, 2022 - September 30, 2023

Brand Designer at Logtrade Technology (remote, Malmö). I created and maintained the company's visual identity, produced a comprehensive visual toolkit including style guides and templates, and collaborated with marketing and 3D teams to deliver cohesive branding across touchpoints for the transportation technology sector.

Senior Graphic Designer at Harte Hanks

September 1, 2023 - September 30, 2024

Senior Graphic Designer at Harte Hanks (remote/part-time). I shaped visual narratives for major clients, focusing on brand identity design, typography, and cohesive visual storytelling across campaigns for HBO Max, IBM, Unilever, and others, delivering consistent design outputs and contributing to marketing collateral.