Available to hire
With over 10 years of experience leading social strategy for global brands, from beauty icons to tech giants, I specialise in building social-first content that actually engages. I love building things from the ground up: strategies, content systems, communities, and teams, and I am equally happy to step into an existing setup. I’m currently looking for freelance opportunities where I can bring that thinking to new brands and new challenges.
Experience Level
Language
English
Fluent
Work Experience
Freelance Social Lead at Self-employed
March 1, 2026 - PresentDeveloping and executing social media strategy for always-on organic content, campaigns and events; implementing and overseeing monthly and quarterly editorial planning; leading strategic optimization of day-to-day activities, reactive opportunities, and creator partnerships; acting as brand guardian across all output; briefing and activation of social notions; running internal ideation and client workshops; establishing ways of working, project plans, timelines and production processes; guiding platform strategies and client communications; collaborating with analytics for monthly reports and quarterly reviews; scheduling resources and managing workloads and budgets across multiple streams.
Social Lead at AMV BBDO
September 1, 2022 - February 1, 2026Developing and executing the social media strategy for always-on organic content, campaigns and events; leading day-to-day optimization and reactive opportunities; building creator partnerships; acting as brand guardian; leading briefs and activation; overseeing editorial planning; coordinating platform strategies; main point of contact for social media communications; collaborating with analytics to deliver monthly and quarterly business insights; managing resources and budgets across multiple production streams.
Senior Social Media & Community Manager at 1000HEADS
February 1, 2021 - August 1, 2022Led social media and community initiatives for key clients; developed strategy and editorial planning; ran client workshops; activated social executions; produced monthly reports and quarterly business reviews; managed budgets and resources; collaborated with analytics.
Social Media & Community Manager at 1000HEADS
September 1, 2019 - February 1, 2021Managed daily social media and community activities, contributed to campaigns and content calendars; supported client relationships and performance reporting.
Content Coordinator at ContentCal
September 1, 2017 - January 1, 2019Coordinated content creation and scheduling, supported editorial planning, and facilitated cross-team collaboration.
Social Media Account Executive at Digital Craft Marketing
June 1, 2016 - September 1, 2017Managed social media accounts for multiple clients, executed campaigns, and supported day-to-day community management.
Social Media Executive at Digital Craft Marketing
May 1, 2015 - June 1, 2016Supported social media strategy and execution, content planning and client communication.
Digital Marketing Intern at Digital Craft Marketing
January 1, 2015 - May 1, 2015Gained experience in social media and digital marketing, assisted with campaigns and content.
Education
Bachelor of Arts in Public Relations and Advertising at University of Westminster
September 2, 2013 - June 30, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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