I’m Rahma Maulida Safitri, a creative UX illustrator and graphic designer with 6+ years of experience turning complex product ideas into clear, engaging visual experiences. I specialize in UI/UX illustration, icon and visual asset creation, and motion graphics that help users understand app features more intuitively—especially for mobile apps and websites. Throughout my career, I’ve supported multiple teams and stakeholders to deliver design systems and visual content consistently across products. From designing UX illustrations for Maxxi Tani and Maxxi Agri, to leading graphic work at Hatena Indonesia, and creating detailed 2D/3D interior drawings and murals for client projects in Yogyakarta, I enjoy bridging storytelling and usability through tools like Figma, Adobe Creative Suite, and Procreate.…

RAHMA MAULIDA SAFITRI

I’m Rahma Maulida Safitri, a creative UX illustrator and graphic designer with 6+ years of experience turning complex product ideas into clear, engaging visual experiences. I specialize in UI/UX illustration, icon and visual asset creation, and motion graphics that help users understand app features more intuitively—especially for mobile apps and websites. Throughout my career, I’ve supported multiple teams and stakeholders to deliver design systems and visual content consistently across products. From designing UX illustrations for Maxxi Tani and Maxxi Agri, to leading graphic work at Hatena Indonesia, and creating detailed 2D/3D interior drawings and murals for client projects in Yogyakarta, I enjoy bridging storytelling and usability through tools like Figma, Adobe Creative Suite, and Procreate.…

Available to hire

I’m Rahma Maulida Safitri, a creative UX illustrator and graphic designer with 6+ years of experience turning complex product ideas into clear, engaging visual experiences. I specialize in UI/UX illustration, icon and visual asset creation, and motion graphics that help users understand app features more intuitively—especially for mobile apps and websites.

Throughout my career, I’ve supported multiple teams and stakeholders to deliver design systems and visual content consistently across products. From designing UX illustrations for Maxxi Tani and Maxxi Agri, to leading graphic work at Hatena Indonesia, and creating detailed 2D/3D interior drawings and murals for client projects in Yogyakarta, I enjoy bridging storytelling and usability through tools like Figma, Adobe Creative Suite, and Procreate.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Design Operations at Maxxi Tani
January 20, 2025 - Present
Managed and organized design system assets across multiple platforms, ensuring consistency of UI components and visual styles across 5+ products. Identified gaps and inefficiencies in the design workflow and proposed improvements. Collaborated with engineers to align design system implementation and strengthen the end-to-end user experience.
UX Illustrator at Maxxi Tani
January 1, 2023 - Present
Created and improved UI/UX designs with visual illustrations to help users understand app functionalities more effectively. Collaborated with stakeholders to deliver visual assets for 7 apps and 2 websites for Maxxi Tani and Maxxi Agri. Designed icons, illustrations, and UI components aligned with brand guidelines, resolved visual experience issues with the design team, and delivered tailored illustrations for both internal and external audiences.
UX Illustrator at Maxxi Tani / Maxxi Agri
January 1, 2023 - Present
Created and improved UI/UX designs with visual illustrations to help users better understand app functionality. Collaborated with stakeholders to deliver visual assets for 7 apps and 2 websites. Designed icons, illustrations, and other UI components aligned with brand guidelines. Resolved visual experience issues and provided design solutions with the design team, including tailored illustrations for internal and external user audiences.
Freelance Illustrator at Freelance
January 1, 2021 - January 1, 2024
Created illustrations for children’s books, websites, and educational videos. Collaborated with renowned publishers including Gramedia and international clients. Illustrated 8 children’s books across different genres and age groups, and contributed illustrations for mental health projects with Soulhealer Indonesia.
Lead Graphic Designer at Hatena Indonesia
November 20, 2020 - October 1, 2021
Supervised and approved team designs to ensure quality and brand consistency. Coordinated with marketing teams to fulfill creative content needs. Promoted from Motion Graphic Designer to Lead Graphic Designer within one year.
Lead of Graphic Designer at Hatena Indonesia
November 1, 2020 - October 1, 2021
Supervised and approved team designs to ensure quality and brand consistency. Coordinated with marketing teams to fulfill creative content needs and guided the creative direction for deliverables. Promoted from Motion Graphic Designer to Lead Graphic Designer within one year, supporting the team’s transition toward stronger visual output.
Motion Graphic Designer at Hatena indonesia
November 1, 2019 - September 30, 2020
Drafter & Interior Designer at Archadipa Architecture & Interior
January 1, 2019 - January 1, 2024
Produced 2D and 3D working drawings for interior design projects. Managed interior design projects for cafes in Yogyakarta, including Bento Kopi, Carney Coffee, and Gudeg Yu Djum. Provided custom wall decorations and murals tailored to client needs. Contributed to the 2021 KEMENKEU (Ministry of Finance) interior design project.

Education

Building Engineering Design (Teknik Gambar Bangunan) at SMK Negeri 2 Klaten
January 1, 2015 - January 1, 2019
Best Internship Report Award (achievement) at JP Studio, Yogyakarta (internship)
January 1, 2018 - December 31, 2018
Building Engineering Design (Teknik Gambar Bangunan) at SMK Negeri 2 Klaten
January 1, 2015 - January 1, 2019

Qualifications

Mini Course: Illustrating Picture Book
April 1, 2022 - June 1, 2022
Bringing Children's Book Alive
October 1, 2021 - October 1, 2021

Industry Experience

Agriculture & Mining, Media & Entertainment, Education, Professional Services, Real Estate & Construction
    Pino Si Tupai — Children’s Book Illustration

    Pino Si Tupai is a 32-page fable story written by Nurul Ichlasiah Jaya and published by BIP Gramedia.

    I worked as the children’s book illustrator, developing the visual style, character designs, environments, and illustrations throughout the book. The story follows Pino, a squirrel, and his friends as they learn through playful adventures in the forest.

    My approach focused on creating warm, colorful, and expressive illustrations that would feel engaging and accessible to young readers. I also developed the characters’ expressions, poses, and environments to support the storytelling and bring the narrative to life visually.