Ramiro Di Prospero

I work as a Paid Media Manager, leading the planning, execution, and optimization of campaigns across Meta Ads, Google Ads, and Shopify for over five international clients. I’m responsible for building full-funnel campaign structures, tailoring each strategy to the client’s goals and market. I also write high-performing ad copy that aligns with creative direction and performance metrics. In collaboration with the design team, I co-develop creative concepts and assets to ensure consistency and impact across channels. My role includes generating custom dashboards, analyzing key performance indicators, and delivering actionable insights. Additionally, I conduct A/B tests both on ad platforms and in web design environments using tools like Unbounce to improve conversion rates and user experience

Implementation and optimization of campaigns in Google Ads and Meta Ads. Introduction to TikTok Ads and exploration of new acquisition platforms. KPI analysis, reports in Looker Studio and presentation of results to clients

Creation and optimization of campaigns in Google Ads and Meta Ads. Custom report design in Looker Studio. Strategy and segmentation to improve campaign efficiency